BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

JOBS

MOST POPULAR STORIES

1. Astronauts Greet, Galileo Tends Bar at Adler Planetarium's Celestial Ball

2. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

3. Christian Louboutin Shoes Inspire Design Firm's Holiday Party

4. 8 New Venues for Chicago Holiday Parties

5. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

6. Jacky's on Prairie: New Evanston Bistro

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Entourage

EVENT INTELLIGENCE 08.03.09 8:00 AM

Marketers Share Insights on Successful Event Partnerships

HBO and Virgin Atlantic's Entourage Air
Photo: AP Photo/Virgin America, Bob Riha Jr

Playing well with others hasn’t been strictly enforced since kindergarten, but companies looking to maintain or increase the impact of their events could do well to pay heed to that notion. Brand partnerships for events, campaigns, or long-term initiatives can produce more desirable results than tackling a project solo in any economy, but these days—when people are asked to do more for less—pooling resources can help marketers get more for their buck.

But before you jump into bed with another brand, make sure to confirm you and your partner are looking for the same thing. Six months of trying phone conferences and constant concessions may not be worth a few dollars saved or a mention in Us Weekly. To get an idea how successful pairings come together, we talked to marketers who recently teamed up to share production responsibilities and generate more media impressions, higher attendance, or stronger buzz than each probably would have on their own. The bottom line: They’re all open to doing it again. MORE >>

HBO, Virgin Atlantic, Entourage, The Fader, Levi's, Belvedere Vodka, Bustle Clothing, Consumer Electronics Show, iLounge

NEWS 05.01.09 12:38 PM

New Social Networking Site Aims to Increase Attendance for Charities By Synching to Users' Calendars

Earlier this week, Michael Farah, the local entrepreneur who owns popular yogurt shop Berry Chill, launched social networking platform ActofGood.org. Intended to connect volunteers and donors with charitable causes, the site offers functionalities devoted to education, discussion, and event management, and it will, according to Farah, give charities free access to of-the-moment marketing tools that will help them attract attendees to their events.

"Social networking is probably the greatest tool we have" for charities to promote their causes, Farah said. "Right now, a lot of charities can only reach their members via email, regular mail, or by phone. With social networking sites, they can be a little bit more interactive with their member base." As opposed to emails or letters, the sites are "places where members can share information," Farah said—and they can do it quickly. Whereas "most charities' Web sites are very stagnant—they get updated maybe once a month or even once a year"—Act of Good "has a blog and a discussion board, so members can generate content in real time," Farah said. MORE >>

ActofGood.org, Facebook, BlackBerry, Entourage

Search the BizBash Event Supplier Directory

Search for Venues

By Type

By Neighborhood/Location

Show Only New Venues

Search Our Venue Directory