BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

JOBS

MOST POPULAR STORIES

1. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

2. Christian Louboutin Shoes Inspire Design Firm's Holiday Party

3. 8 New Venues for Chicago Holiday Parties

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Jacky's on Prairie: New Evanston Bistro

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Global Industries

EVENT REPORT 06.11.08 2:14 PM

Global Woos Customers With Chocolate During NeoCon Show

A chocolate sculpture by Coco Rouge
Photo: BizBash

To celebrate the opening night of NeoCon on Monday, Global—the Total Office (a contract furniture manufacturer and marketer) hosted a two-hour cocktail party in its Merchandise Mart showroom for roughly 400 guests. With about 75 concurrent parties happening in showrooms throughout the Mart, companies entered into an unofficial competition to lure customers. Some showrooms enlisted live entertainment, most had bars, and there were even rumors of a temporary wading pool built into one of the lower-level showrooms. For its part, Global lured guests with chocolate.

"We have several new finishes to showcase this year," said Michael Fishman, director of marketing and design at Global. For the opening-night NeoCon event, Fishman and his team brainstormed several ideas for thematic parties that would incorporate the new finishes' brown hues. After deciding that on-site espresso and coffee bars had "been done," they settled on a chocolate theme, also electing to tie a cherry-blossom fabric pattern featured on some new Global chairs into the event's decor. About a month and a half before NeoCon's opening night, the planning crew sent out scratch-and-sniff, chocolate-scented invites to the architects, designers, and other industry types who would be attending the trade show. MORE >>

NeoCon, Global Industries

Search the BizBash Event Supplier Directory

Search for Venues

By Type

By Neighborhood/Location

Show Only New Venues

Search Our Venue Directory