| COAST TO COAST 06.05.09 2:58 PM |
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Showtime's Nurse Jackie Stunt Targets Medical Professionals in Chicago, Los Angeles, and New York
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 | Nurse Jackie's visit to Hollywood
Photo: Courtesy of One Source |
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Just a few days before the debut of its latest series, Nurse Jackie, Showtime set up a three-day interactive promotional stunt at high-traffic spots in Chicago, Los Angeles, and New York. But instead of moving the relatively modest installation from market to market, Showtime erected three separate pop-up billboards simultaneously.
Overseen by Showtime director of promotions and partnerships Larry Kieran, the project had three goals: In addition to making potential viewers aware of the new show, the network was particularly keen to reach out to medical professionals and bring more consumers to its Web site. So in the weeks before the stunt, marketers made a big push to target the nursing community online. According to Kieran, several thousand men and women were directed to the Nurse Jackie page, where they could use a Twitter application to voice their thoughts about their jobs, health care in the United States, and what they thought of the show's pilot episode—all in 140 characters or fewer, of course. One Source Visual Marketing Solutions was charged with incorporating the responses into the stunt.
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RELATED TOPICS
Showtime, Nurse Jackie, The Tudors, Metropolitan Home |
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| NEWS 03.25.09 1:16 PM |
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In the News: Hollywood Wants Junkets Back, Economy Doesn't Slow Product Launches
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Hollywood Wants Junkets Back: Surprising fact: An estimated 90 percent of film junkets take place at the Four Seasons Hotel Los Angeles at Beverly Hills, with most of the remaining 10 percent falling elsewhere in Beverly Hills. The developers of the new W Hotel in Hollywood are hoping to bring some of that business back to film's birthplace, when they open at the iconic crossroads of Hollywood Boulevard and Vine Street. The Los Angeles Community Redevelopment Agency, which is in charge of overseeing Hollywood's redevelopment, is looking at more than a dozen proposals for venues that could also woo junket planners. [NYT]
Fashion Cuts Back on Charity Events: Flagging profits for fashion houses mean charity endeavors and sponsorships are falling under question. Liz Claiborne Inc. and Tommy Hilfiger, in particular, have reportedly reduced their budgets for charity events. This means participation in larger-scale events, like New York's Costume Institute Gala, which may have to reduce table prices this year to fill seats. A spokesperson for the Metropolitan Museum of Art doesn't anticipate matching last year's record-breaking $7.3 million haul. [WWD]
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RELATED TOPICS
Junkets, W Hotels, Four Seasons, Liz Claiborne, Tommy Hilfiger, Costume Institute Gala, Metropolitan Home, Showtime, The Tudors, Gourmet magazine, Spray 'n Wash, 2016 Olympics |
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| TED KRUCKEL 12.11.08 12:56 PM |
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Met Home Served Kooky Cookie Buffet, But Godfather Book Launch Needed Brando
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 | Creative Edge's dessert bar—I want one in my home.
Photo: BizBash |
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FROM NEW YORK
I’m one of those people who has all sorts of rules about entertaining, and one of my biggest binding regulations is no sweets before 8 p.m. I can’t stand it when I get to a party during dinner hour, craving something savory, only to be passed a lemon square.
So many cocktail party caterers try to “cycle” you through a miniature dinner, first with an amuse-bouche, then “the meal,” which these days is always those horrible throat-clogging sliders that are now inexplicably ubiquitous, and finally little passed desserts.
The problem is that rarely do the offerings approximate a real plate of food, so then you have to go to dinner afterward. But a mini-carrot cake spoils you for the night.
So at last night’s seventh annual Design Cares, which benefited Furnish a Future and was hosted by Metropolitan Home magazine, when a waiter approached me at the outset with a tray of tiny brownies cut into perfect squares and arranged oh so artfully (read sparsely) I thought, “Ugh, not another night of mistimed sweets and savories.”
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RELATED TOPICS
Metropolitan Home, Men's Vogue, New York Design Center, Design Cares |
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