BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

JOBS

MOST POPULAR STORIES

1. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

2. Christian Louboutin Shoes Inspire Design Firm's Holiday Party

3. 8 New Venues for Chicago Holiday Parties

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Jacky's on Prairie: New Evanston Bistro

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Paramount Pictures

EVENT REPORT 05.05.09 9:01 AM

Star Trek Talent Travels Through Delta-Shaped Step-and-Repeat

The Star Trek premiere arrivals area
Photo: Line 8 Photography

FROM LOS ANGELES With a new director and a fresh cast, the rebooted Star Trek film marks the next—and some say cooler—generation of the sci-fi series that launched more than 40 years ago. In a move befitting the revamped franchise, Paramount's Elizabeth Tramontozzi went for a sleek rather than geek aesthetic for Thursday night’s premiere and after-party.

For the arrivals area, Tramontozzi turned to 15/40 Productions, which blanketed the street and entrance outside Grauman’s Chinese Theatre with black carpet and stationed a DJ next to bleachers full of fans. The production company took an, ahem, enterprising approach to the step and repeat, building a massive replica of the delta—the arrowhead-shaped shield that adorns all Starfleet uniforms—and covering it with the film’s title treatments and posters. The movie’s stars traversed the giant structure, which served the dual purpose of accommodating extensive press lines, as well as giving fans various vantage points of talent as they zigzagged their way around the shield. MORE >>

Paramount Pictures, Star Trek, Whole Foods

EVENT REPORT 03.23.09 11:02 AM

Paramount Promotes I Love You, Man With Beer and Nose-Hair Clippers

Signage showcased the stars of I Love You, Man
Photo: BizBash

Paramount Pictures' new film I Love You, Man opened in cities across the country on Friday. To promote the movie on the eve of its debut, Paramount declared March 19 "National Man Date Day," and staged advance screenings and after-parties in markets from Washington to Atlanta.

In Chicago, after a screening of the film at Webster's Place Theatre, approximately 300 locals kept the night going at Sheffield's, where a gag-filled after-party played off the movie's cheeky male-bonding theme. To produce the event, Paramount Pictures's marketing team tapped the local branch of Terry Hines and Associates, a company that specializes in advertising and promotion for movie houses. Janet Golen, a senior publicist at Terry Hines, oversaw planning efforts. MORE >>

Paramount Pictures, I Love You Man, Terry Hines and Associates, Facebook, RedEye

Search the BizBash Event Supplier Directory

Search for Venues

By Type

By Neighborhood/Location

Show Only New Venues

Search Our Venue Directory