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News Archive for Pernod Ricard USA

COAST TO COAST 10.12.09 5:16 PM

Absolut Launches "Anthem" Ad Campaign With Trumpets, Five-City Tour

The Absolut Anthem campaign launch
Photo: Barry Brecheisen

On Thursday night, a trumpeter made his way through 500 guests at Rockit Bar & Grill during the launch party for Absolut's new "Anthem" ad campaign. At a branded bar, mixologist Daniel de Oliveira created vodka cocktails with ingredients such as agave nectar and muddled grapes; across from him, a digital photo booth churned out black-and-white images of guests clutching the fruity drinks while nearby an artist brushed neon hues onto a bottle-shaped canvas.

Part of a five-city tour that began in Miami in late September and will pass through Dallas, Los Angeles, and New York before the end of the month, the events aim to employ unexpected elements that play off the Anthem campaign's tag line: "Doing things differently leads to something exceptional." Ann Fryer, manager of event marketing at Absolut parent company Pernod Ricard USA, tapped David Wilson and Nick Hines of MMG- Strategic Event Marketing to produce the launch party in each city. MORE >>

Absolut Vodka, Pernod Ricard USA