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1. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

2. Christian Louboutin Shoes Inspire Design Firm's Holiday Party

3. 8 New Venues for Chicago Holiday Parties

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Jacky's on Prairie: New Evanston Bistro

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Rodale

EVENT REPORT 07.21.09 3:59 PM

Women's Health Stages Virtual Surfing, Makeovers, and European Bungee Jumping

Fitness classes at the Women's Health "Are You Game?" event
Photo: Soul Brother

Beer-drinking began early on Saturday, as Women's Health hosted a daylong public event that brought fitness classes, complimentary massages, and at 2 p.m., a Goose-Island-sponsored happy hour to North Avenue Beach. Dubbed "Are You Game?," the happening "is our signature event platform, and brings the Women's Health brand to life," said Eric Hunter, executive marketing director for the magazine and its Rodale sibling Men's Health. Hunter worked with the magazines' senior special events manager, Karen Mendolia, and special events manager Prudence Purcell to plan Saturday's promotion.

Hunter said the planning process took about six months, though "we sell sponsorships and keep it on our radar all year long." In exchange for their sponsorship dollars, companies received "the opportunity to reach an influential, active, and passionate group of women in a way that connects with their lifestyles," Hunter said. Accordingly, Saturday's event saw a slew of brand activations peppered throughout areas devoted to activities such as rock-climbing and European bungee jumping (a sport that lets participants strap on harnesses and perform bounces and flips off inflatable bases). MORE >>

Women's Health, Rodale, Oakley, Garnier, Subaru, Maybelline, Crunch Fitness, Edy's, Champion

NEWS 11.04.08 5:24 PM

Ax Falls on ABC News, Viacom, Marc Jacobs Holiday Fetes, While News Corp. Parties On

FROM NEW YORK Dispatches from the great holiday party flush of 2008 continue. After word came last week that ABC News joined media groups like Hearst by dropping its annual bureau parties in New York, Los Angeles, and Washington, big celebrations for Marc Jacobs and Viacom officially fell off the schedule over the past 24 hours, while the rumored cancellation of the News Corps. party proved a bit of an overreaction.

In an email from Viacom heads Philippe Dauman and Tom Dooley published by Gawker, the duo took the release of the company’s third quarter results as an opportunity to drop the holiday-party bomb. The cancellation probably won’t upset too many staffers though: In lieu of divisional or corporate celebrations, Viacom staffers—at least those who are still around after this week’s anticipated round of layoffs—get an extra two days of vacation between December 22 and January 1. MORE >>

News Corp., ABC News, Viacom, Hearst Corporation, Corporate Holiday Parties, Marc Jacobs, Rodale

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