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1. Astronauts Greet, Galileo Tends Bar at Adler Planetarium's Celestial Ball

2. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase

3. Fur Ball Offers Separate Amenities and Ticket Prices for Human and Canine Guests

4. 8 New Venues for Chicago Holiday Parties

5. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

6. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

7. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

8. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

News Archive for Showtime

COAST TO COAST 06.05.09 2:58 PM

Showtime's Nurse Jackie Stunt Targets Medical Professionals in Chicago, Los Angeles, and New York

Nurse Jackie's visit to Hollywood
Photo: Courtesy of One Source

Just a few days before the debut of its latest series, Nurse Jackie, Showtime set up a three-day interactive promotional stunt at high-traffic spots in Chicago, Los Angeles, and New York. But instead of moving the relatively modest installation from market to market, Showtime erected three separate pop-up billboards simultaneously.

Overseen by Showtime director of promotions and partnerships Larry Kieran, the project had three goals: In addition to making potential viewers aware of the new show, the network was particularly keen to reach out to medical professionals and bring more consumers to its Web site. So in the weeks before the stunt, marketers made a big push to target the nursing community online. According to Kieran, several thousand men and women were directed to the Nurse Jackie page, where they could use a Twitter application to voice their thoughts about their jobs, health care in the United States, and what they thought of the show's pilot episode—all in 140 characters or fewer, of course. One Source Visual Marketing Solutions was charged with incorporating the responses into the stunt. MORE >>

Showtime, Nurse Jackie, The Tudors, Metropolitan Home

NEWS 03.25.09 1:16 PM

In the News: Hollywood Wants Junkets Back, Economy Doesn't Slow Product Launches

Hollywood Wants Junkets Back: Surprising fact: An estimated 90 percent of film junkets take place at the Four Seasons Hotel Los Angeles at Beverly Hills, with most of the remaining 10 percent falling elsewhere in Beverly Hills. The developers of the new W Hotel in Hollywood are hoping to bring some of that business back to film's birthplace, when they open at the iconic crossroads of Hollywood Boulevard and Vine Street. The Los Angeles Community Redevelopment Agency, which is in charge of overseeing Hollywood's redevelopment, is looking at more than a dozen proposals for venues that could also woo junket planners. [NYT]

Fashion Cuts Back on Charity Events: Flagging profits for fashion houses mean charity endeavors and sponsorships are falling under question. Liz Claiborne Inc. and Tommy Hilfiger, in particular, have reportedly reduced their budgets for charity events. This means participation in larger-scale events, like New York's Costume Institute Gala, which may have to reduce table prices this year to fill seats. A spokesperson for the Metropolitan Museum of Art doesn't anticipate matching last year's record-breaking $7.3 million haul. [WWD] MORE >>

Junkets, W Hotels, Four Seasons, Liz Claiborne, Tommy Hilfiger, Costume Institute Gala, Metropolitan Home, Showtime, The Tudors, Gourmet magazine, Spray 'n Wash, 2016 Olympics

BEST OF 2008 11.24.08 8:00 AM

Innovative Product Placement

The season premiere party for The Tudors
Photo: Elevation Photos

MORE >>

Showtime, Fiji Water, CS Magazine, Cointreau, Allsteel

COAST TO COAST 09.26.08 1:20 PM

Showtime Publicizes Dexter Premiere With Faux Newsstands

Showtime's Dexter Newsstands
Photo: Courtesy of Pop2Life

For the season premiere of its serial killer series Dexter last September, Showtime hit 13 major cities with custom fountains that spouted water dyed red to resemble blood. And in a bid to outdo that this year, the television network created temporary fake newsstands to tout the return of its macabre drama. Showtime director of promotions and partnerships Larry Kieran reached out to experiential marketing agency Pop2Life—which also handled the 2007 promotion—to brainstorm a concept that once again could be used in several different markets across the U.S.

Centered around the show's latest advertising campaign—ads featuring actor Michael C. Hall on mock covers of magazines like The New Yorker, Rolling Stone, GQ, and Wired—Pop2Life came up with the idea to create fake kiosks and place these in busy city locations. The two-day pop-up, timed to the show's Sunday-night premiere, debuted yesterday in New York, Philadelphia, Chicago, Atlanta, Los Angeles, and San Francisco. Concerned about the stormy weather, Showtime opted not to open the New York and Philadelphia locations today. MORE >>

Showtime, Dexter

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