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News Archive for Spertus Institute

EVENT REPORT 12.09.08 9:00 AM

Spertus Institute Stays Within Budget By Choosing Cost-Effective Venue

Dinner on the Auditorium Theatre's stage
Photo: Paola Ignatova

Thursday night's benefit dinner for the Spertus Institute of Jewish Studies took place at a seemingly counter-intuitive locale: the Auditorium Theatre. The Spertus "doesn't lend itself to seated dinners for more than 300 guests," explained Event Architects' Fergus Rooney, who worked with Mari Philipsborn, the institute's director of development, to execute the fund-raiser. With some 450 guests expected, Rooney and Philipsborn knew they would have to host the dinner at an alternate venue, and they settled on the nearby theater for reasons both practical and thematic.

On the Saturday following the fund-raiser, Rooney planned to use the Auditorum Theatre for a corporate dinner party he was producing. In preparation, he had already arranged to have a deck built out over the seats of the theater to add space to the stage, where the dinner was to be served. Because the stage's increased size made it a viable option for hosting a seated crowd of 450, Rooney asked his corporate clients if they would mind if the Spertus event took place there on Thursday. "They didn't mind at all," he said, "and using that stage kept the event very affordable." Without having to chip in for decking and other costs associated with "builidng a venue within a venue," Rooney said, Spertus was able to stay within budget and maximize the dinner's fund-raising profit. MORE >>

Spertus Institute

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