| EVENT REPORT 04.25.08 3:52 PM |
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| Season's Greening |
| CS magazine feted spring (and the season's trends) with an eco-friendly fashion show and cocktail reception. |
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During CS magazine's "Seeds of Spring" event last night, a chandelier made of recycled Fiji water bottles hung from the ceiling of 344 North Ogden. Aside from showcasing one of the evening's sponsors, the fixture underscored the green theme of the fashion-show-cum-cocktail-reception, which aimed to entertain an invite-only crowd of advertisers and strategic partners at the West Town timber loft.
According to Kelly Berg, the mag's director of marketing, going green was the greatest challenge of her yearlong planning process. "The entire event has been designed to meet strict sustainability standards and ... minimize any negative environmental impact," she said. Putting together the annual fete involved gathering resources (like food, decor, and even clothing for the models) that "are eco-friendly and still meet the exacting standards of CS," Berg explained. What exactly are those standards? According to Berg, the event's production needed to reflect "innovation and high fashion." |
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PHOTO GALLERY |
 | A chandelier constructed of Fiji water bottles (one of the event's sponsors) hung over the bar.
Photo: BizBash |
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 | Curtains made of reclaimed fabric and branded with a CS logo formed the fashion show's backdrop.
Photo: BizBash |
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The list of vendors that Berg and her team deemed sustainable-but-high-style included Greg Christian (the self-proclaimed "conscious caterer"), who prepared snacks like organic pizza with with locally grown cremini mushrooms and vidalia onions and served them on bamboo trays.
Event Creative's Jeffrey Foster used recycled props (like the water-bottle chandelier) for decor. "I didn't use anything that can die," he said, citing his flowers for the evening as an example: Instead of cut flowers, he employed fallen branches, potted trees, and lighting effects that cast leaflike shadows on the walls. Wooden highboys set up throughout the venue were left linen-less—"to avoid laundering," Berg explained.
For his part, fashion-show producer Graham Kostic (a fashion associate at the magazine) targeted local designers known for clothing made of sustainable materials.
To sidestep any not-so-green branding, CS gobos replaced printed signage and cover blowups. Logo-adorned curtains made of salvaged fabrics formed the fashion show's backdrop, and gift bags were reusable canvas totes branded with the phrase "I'm a CS Bag"—a play on fashion designer Anya Hindmarch's "not a plastic bag" slogan.
—Jenny Berg
RELATED TOPICS
CS Magazine, Going Green
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