| EVENT REPORT 06.11.08 11:01 AM |
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| Dance Fever |
| To host clients visiting Chicago for NeoCon, furniture manufacturer Teknion put together a high-energy dance party, complete with pub grub, professional perfomers, and intermittent confetti drops. |
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To celebrate its 25th anniversary, Teknion, an international designer, manufacturer, and marketer of office furniture products and systems, hosted about 1,000 clients at an appreciation party at Republic on Monday evening. The party took place on the first night of NeoCon, a furniture-industry trade show at the Merchandise Mart, giving Teknion another reason to celebrate: The company received two design awards for its products earlier in the day. The mood was certainly upbeat in the sprawling club, as Teknion execs and clients gathered together to eat, drink, and unwind after a day filled with conferences and seminars.
Teknion marketing manager Gina Dispenza worked with Britt Whitfield of Revel Global Events to create a "Dancing Through the Decades" theme at Republic. The in-house DJ spun dance hits from the 1970s through the present, while dancers from Elements Contemporary Ballet took to the stage to get the crowd going. Republic's programmable lighting system washed the room in green, blue, and purple hues, which highlighted the blasts of confetti that fell over the dance floor throughout the night. The space itself, with multiple bars, seating areas, and a huge dance floor, also lent itself to mingling and fit the company's aesthetic. "Our designs are clean and modern," said Dispenza, "and this venue fits in with our look." |
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Passed hors d'oeuvres from Berghoff Catering and Restaurant Group included such comfort-food favorites as sliders, pigs in a blanket, and pizza bagels. A specialty wine cooler cocktail dressed with thick wedges of lemon and lime kept with the nostalgic theme.
Teknion's branding at the event was simple but effective. A step-and-repeat bearing the company logo stationed at the front door created a built-in photo op, while video screens and signage stationed throughout the space announced the brand's silver anniversary. As one guest commented, "Teknion is so corporate and professional, but they also throw a great party."
—Wendy Wollenberg
RELATED TOPICS
Teknion, NeoCon
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