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BEST OF 2008   11.24.08 7:00 AM PRINT | SEND TO A FRIEND |
Innovative Product Placement

PHOTO GALLERY

CS magazine's green-themed Seeds of Spring event in Chicago featured lots of eco-friendly touches, including a chandelier made of recycled water bottles from sponsor Fiji. - Photo: BizBash
CS magazine's green-themed Seeds of Spring event in Chicago featured lots of eco-friendly touches, including a chandelier made of recycled water bottles from sponsor Fiji.

Photo: BizBash
For a party celebrating the launch of a new cocktail by French liqueur company Cointreau in New York, planners created a backdrop of the brand's bottles to replace the typical step-and-repeat in the arrival area. - Photo: BizBash
For a party celebrating the launch of a new cocktail by French liqueur company Cointreau in New York, planners created a backdrop of the brand's bottles to replace the typical step-and-repeat in the arrival area.
Photo: BizBash
For the season premiere of The Tudors, Showtime worked with One Source Visual Marketing to turn the facade of  New York's Sheraton Hotel & Towers into a castle by draping  stone-patterned mesh vinyl over the building. - Photo: Elevation Photos
For the season premiere of The Tudors, Showtime worked with One Source Visual Marketing to turn the facade of New York's Sheraton Hotel & Towers into a castle by draping stone-patterned mesh vinyl over the building.
Photo: Elevation Photos
To show off Allsteel's new Acuity chair in New York, EventQuest created artistic installations that incorporated the product into different scenarios, including a cold room with a chair frozen inside a block of ice. - Photo: Digital Diva
To show off Allsteel's new Acuity chair in New York, EventQuest created artistic installations that incorporated the product into different scenarios, including a cold room with a chair frozen inside a block of ice.
Photo: Digital Diva
   



  —Lisa Cericola & Mark Mavrigian
RELATED TOPICS Showtime, Fiji Water, CS Magazine, Cointreau, Allsteel

MORE BEST OF 2008 STORIES
The Year's Smartest Strategies and Most Innovative Ideas
Car Talk
The Rebound
Slow Fizz
Home Maker

MORE STORIES ABOUT SHOWTIME
Showtime's Nurse Jackie Stunt Targets Medical Professionals in Chicago, Los Angeles, and New York
In the News: Hollywood Wants Junkets Back, Economy Doesn't Slow Product Launches
Showtime Publicizes Dexter Premiere With Faux Newsstands
MORE STORIES ABOUT FIJI WATER
Green Tie Ball Channels Rio With a Carnivale Theme (and Steamy Conditions)
MORE STORIES ABOUT CS MAGAZINE
CS Magazine Fetes 15th Anniversary With Barneys, Fizzy Tequila Cocktails

More Suppliers/Venues to Consider ADVERTISEMENT
The Underground (by Rockit Ranch Productions)
Retreat to a bold, stylish venue modeled after a top-secret military hideout, complete with a magnificently illuminated world map spanning the interior walls. Sofa seating, robust wood-carved foot-locker cocktail tables, and dramatic lighting from retro fixtures make for an innovative event space that can be dressed up in your color and theme, but is party-ready in its natural state. More >>

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Limelight … Food Illuminated
Limelight offers catering solutions for a variety of occasions, including corporate and convention-based events, gala fund-raisers, weddings, bar and bat mitzvahs, and distinguished social events. Limelight has the versatility to accommodate groups of any size, concentrating on achieving what each event sets out to accomplish. More >>

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WPI Event Partners Inc.
WPI Event Partners has produced hundreds of strategic, brand-centric events for corporations throughout the world. Live experiences are designed to seamlessly integrate with your business communications, and convey your message with innovation, impact, and style. More >>

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