| EVENT REPORT 04.27.09 3:50 PM |
PRINT | SEND TO A FRIEND |
|
| Natural Selection |
| At the Discovery Ball, the American Cancer Society employed biodegradable decor and electronic bidding to create a green-as-possible event. |
|
At the American Cancer Society's Discovery Ball, at the Civic Opera House on Saturday night, apple-green draping separated the check-in area from the lobby, where servers shook up specialty "Discovertinis" at grass-covered bars. On highboys set up throughout the reception area, plant patterns decorated candle holders, and servers from Blue Plate Catering circulated with leaf-adorned hors d'oeuvre trays.
According to Lee Kite, the society's director of distinguished events, the demonstrable green theme reflected a current focus of both the American Cancer Society and Boeing, the evening's lead sponsor. (Boeing chairman, president, and C.E.O. James McNerney and his wife, Haity, also chaired the ball.) Both companies are focusing on environmental efforts, and in keeping with that, "I'm pleased to say that we've covered the greening of the Discovery Ball quite well," Kite said last week. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Staffers used computers to check guests in at the registration area, which Kehoe Designs spruced up with red roses and green chiffon draping.
Photo: Eddie Quinones for BizBash |
|
|
 | Liquor sponsor Grey Goose provided "Discovertini" cocktails, which blended pear vodka with lemon juice and soda; "Tropical Sunset" drinks combined vodka with mango puree.
Photo: Eddie Quinones for BizBash |
|
|
 | Blue Plate Catering's hors d'oeuvres included cucumber cubes with whipped feta mousse, mint, and Kalamata olives.
Photo: Eddie Quinones for BizBash |
|
|
 | Guests who entered the Discovery raffle sported green ribbons.
Photo: Eddie Quinones for BizBash |
|
|
 | At each dinner table, green orchids sat atop suede-covered light boxes.
Photo: Eddie Quinones for BizBash |
|
|
 | Dinner took place on a platform that covered the tops of chairs in the opera house's auditorium.
Photo: Eddie Quinones for BizBash |
|
|
 | Take-home gifts sat beside place settings at the table sponsored by Tiffany & Company.
Photo: Eddie Quinones for BizBash |
|
|
 | Discovery Ball gobos framed the stage where Natalie Cole sang at the end of the evening.
Photo: Eddie Quinones for BizBash |
|
|
 | Guests used IML's electronic devices to bid on items in the silent and live auctions.
Photo: Eddie Quinones for BizBash |
|
|
 | Grass grew from the bars that Kehoe Designs set up in the lobby.
Photo: Eddie Quinones for BizBash |
|
|
|
|
|
|
The event's signature hue presented a literal take on the concept, and "we've also worked with our vendors, like Kehoe Designs, to make sure that everything we're using this year is fully biodegradable and recyclable," Kite said. "Devising this year's look and feel was a very thoughtful process. Guests will see something that's really quite lovely, but we've thought a lot about [tempering] extravagance to make sure that we're being especially attentive to stewarding our donor dollars."
To aid in the greening efforts, planners arranged for a paperless check-in area—where volunteers registered some 1,000 guests using computers and American Cancer Society software—and for paper-free auction bidding. Upon arrival, each attendee received an IML handheld bidding machine along with a personalized credit-card-like activation device. The cards also held guests' table numbers, "so that we don't have to use traditional place cards," Kite said.
Because Saturday's event marked the first time that the handheld devices were used in Chicago, Kite and her staff arranged for personalized bidding concierges to lead guests through brief tutorials that demonstrated how to use the machines, though the planning crew also did some road testing. "We've all used them and they're pretty simple, so we don't expect anyone to be too unsettled," Kite said.
Along with saving paper, the IML devices were intended to shave time off the evening's program, which included a 10-item live auction, a video presentation, speeches, and—at the end of the night—a 30-minute set of jazz standards from Natalie Cole. "Our program ran a little long last year, so we're being very cognizant of that and are looking to tighten it up this year," Kite said, adding that the new technology allowed guests to start bidding on live-auction items before the auction officially began.
Though planners are still tallying the final results, this year's ball is expected to have raised more than last year's, which had a $2 million take.
—Jenny Berg
RELATED TOPICS
American Cancer Society, Natalie Cole, Going Green, Boeing, Tiffany & Company
MORE EVENT REPORT STORIES
To Boost Attendance, Lyric Opera Benefit Adopts Valentine's Day Theme
Taking Advantage of Super Bowl, Tide Launches New Athlete-Targeted Detergent
DirecTV Celeb Beach Bowl Attracts 10,000 to Temporary Stadium on the Sand
Pottery Barn Lures Customers, Media to New Store With Spring-Theme Opening Party
Maxim and Playboy Bring Back Splashy Super Bowl Parties With Models and Sponsors
MORE STORIES ABOUT AMERICAN CANCER SOCIETY
Best of 2009: How to Reinvent Lounges and Check-In Stations
Chicago's Top Benefits 2009
Return on Investment
MORE STORIES ABOUT GOING GREEN
Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500
6 Predictions for 2010 From BizBash's Editor in Chief
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Rockit Bar & Grill (by Rockit Ranch Productions)
Now open in Wrigleyville too! Enjoy the comfort of a neighborhood restaurant and the excitement of a bustling sports bar in this unique, stylized interior designed by Oprah’s Nate Berkus. More >>
EMAIL THIS RESOURCE |
|
Skydeck Chicago
If you’re planning a special occasion, conference, or meeting, your trip to Chicago will not be complete without a visit to the top of the tallest building in the Western Hemisphere and the Ledge at Skydeck Chicago. Enjoy 360-degree views spanning up to 50 miles and four states, and get a breathtaking straight-down view of Chicago at an event on the 99th floor. More >>
EMAIL THIS RESOURCE |
|
M&M The Special Events Company
M&M, one of the premier providers of event services in the country, annually produces hundreds of weddings, corporate events, and theme parties. M&M employs more than 120 event professionals and offers extensive selections of quality tenting; lighting and flooring; tables for seating or serving; and chairs ranging from basic folding chairs to Chivari Ballroom. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
