| EVENT REPORT 05.05.09 8:01 AM |
PRINT | SEND TO A FRIEND |
|
| Black Whole |
| Aliens and spaceships were absent from the Star Trek premiere and party, where dark tones and sleek decor dominated. |
|
FROM LOS ANGELES With a new director and a fresh cast, the rebooted Star Trek film marks the next—and some say cooler—generation of the sci-fi series that launched more than 40 years ago. In a move befitting the revamped franchise, Paramount's Elizabeth Tramontozzi went for a sleek rather than geek aesthetic for Thursday night’s premiere and after-party.
For the arrivals area, Tramontozzi turned to 15/40 Productions, which blanketed the street and entrance outside Grauman’s Chinese Theatre with black carpet and stationed a DJ next to bleachers full of fans. The production company took an, ahem, enterprising approach to the step and repeat, building a massive replica of the delta—the arrowhead-shaped shield that adorns all Starfleet uniforms—and covering it with the film’s title treatments and posters. The movie’s stars traversed the giant structure, which served the dual purpose of accommodating extensive press lines, as well as giving fans various vantage points of talent as they zigzagged their way around the shield. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Traffic was closed between Highland Avenue and North Orange Drive for the Star Trek premiere.
Photo: Line 8 Photography |
|
|
 | Crowds watched as actors posed in front of the delta-shaped step-and-repeat.
Photo: Line 8 Photography |
|
|
|
 | The Star Trek logo stretched across a black carpet leading to the entrance of Grauman's Chinese Theatre.
Photo: Line 8 Photography |
|
|
 | Silver ottomans broke up the party's nearly all-black color palette.
Photo: Line 8 Photography |
|
|
|
 | Tabletop floral arrangements added a touch of color to the party.
Photo: Line 8 Photography |
|
|
 | The party also took over a parking lot adjacent to the warehouse.
Photo: Line 8 Photography |
|
|
 | White patterned lighting decorated the walls along the carpeted parking lot.
Photo: Line 8 Photography |
|
|
|
|
Representations of iconic Star Trek symbols like the delta were sparser at the premiere party, held in a specially leased Hollywood warehouse, where Event Eleven’s Tony Schubert instead incorporated lots of reflective and metallic surfaces in a look inspired by the film’s Starship Enterprise. Schubert’s spaceship-chic design featured metallic wall panels, high-gloss black Formica bars, and an all-white lighting scheme that included a 27-beam light show at the entrance. “With the movie being as hot as everyone says it is, the party had to match the heat of the screening and had to be really sexy looking,” Schubert said. “Plus, Paramount wanted guests to want to stay three to four hours, instead of just stopping by for 20 minutes.”
A photo booth stocked with props kept guests entertained—and helped ensure the party lived long and prospered into the night.
—Rosalba Curiel
RELATED TOPICS
Paramount Pictures, Star Trek, Whole Foods
MORE EVENT REPORT STORIES
Michael Kors Opens New Chicago Store With Runway Show, Raspberry Martinis
Healthy Schools Campaign Hosts Fund-Raiser With Student Chefs
Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes
Shriver's Women's Conference Adds Second Day of Programming—Plus a Step-and-Repeat—for 25,000 in Attendance
After Management Change, Gen Art's Fresh Faces in Fashion Keeps Signature Elements—Minus the Cocktails
MORE STORIES ABOUT PARAMOUNT PICTURES
Paramount Promotes I Love You, Man With Beer and Nose-Hair Clippers
MORE STORIES ABOUT WHOLE FOODS
Alice Waters's Minimalist Inaugural Dinners Bring Together Country's Culinary Stars
First Chicago Gourmet Fest Offers International Roster of Chefs, Lots of Wine
Lollapalooza Adds More Stages—and a Beer Garden—to This Year's Sold-Out Festival
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Navy Pier
With more than 250,000 square feet of flexible meeting space, Navy Pier can accommodate trade and public shows in its 170,100-square-foot Festival Hall (with an additional 36 meeting rooms representing 44,000 square feet), corporate meetings in its 15,000-square-foot Lakeview Terrace, or special events in its rooftop tent and 18,000-square-foot grand ballroom. All of these elements combine to make Navy Pier Chicago’s number-one tourist and leisure destination, drawing more than eight million visitors annually. More >>
EMAIL THIS RESOURCE |
|
WPI Event Partners Inc.
WPI Event Partners has produced hundreds of strategic, brand-centric events for corporations throughout the world. Live experiences are designed to seamlessly integrate with your business communications, and convey your message with innovation, impact, and style. More >>
EMAIL THIS RESOURCE |
|
Redline Event Services Inc.
Redline is a Chicago-based production-management and technical-services company. Owned and operated by experienced industry professionals with a specific knowledge of the Chicago event market, Redline delivers a valuable service. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
