| EVENT REPORT 05.11.09 11:51 AM |
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| Targeted Approach |
| In an effort to introduce its spring merchandise to Midwestern shoppers, Target set up a three-day pop-up bazaar on Michigan Avenue. |
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Target's Bullseye Bazaar, a pop-up shop that overtook 445 North Michigan Avenue from Thursday through Saturday last week, gave shoppers three days to check out the company's spring merchandise before it hit stores. With props such as fruit and veggie carts, hanging produce scales, and chalkboard signage, the 8,500-square-foot space was designed to resemble an outdoor market. Amid the summery tropes, rolling racks offered casual duds from Target's 2009 designer partners, Tracy Feith and Felix Ray. Home goods, maternity gear, cosmetics, and toys were also on display.
Though pop-ups aren't a new concept for Target—its first overtook a boat docked in New York's Chelsea Piers in 2002, and this past fall, Manhattan got four Bullseye Bodegas—last week's bazaar marked the first time the company has set up temporary shop in Chicago. "Chicagoans love Target, and we greatly value their business," said Joshua Thomas, a spokesman for the store. "This is a way to give back to the city through a fun promotion that engages our guests, while showcasing our designer partners and everyday essentials." |
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PHOTO GALLERY |
 | Another offering from Food for Thought: passed chicken nachos.
Photo: Barry Brecheisen for BizBash |
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 | Mini corn dogs were also served at Wednesday's event.
Photo: Barry Brecheisen for BizBash |
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 | The summer-barbecue themed appetizers included sliders topped with blue cheese.
Photo: Barry Brecheisen for BizBash |
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 | Guests pulled mini chocolate ice cream cones from perforated trays.
Photo: Barry Brecheisen for BizBash |
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 | At Wednesday's private shopping event, Food for Thought prepared passed hors d'oeuvres such as veggie spring rolls.
Photo: Barry Brecheisen for BizBash |
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 | Fruit and vegetable carts evoked the look of an outdoor market.
Photo: Barry Brecheisen for BizBash |
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 | Along with clothing, the pop-up offered home goods such as bedding and towels.
Photo: Barry Brecheisen for BizBash |
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 | Produce scales and paper fruit added to the outdoor market look.
Photo: Barry Brecheisen for BizBash |
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 | Chalkboard signage displayed upbeat sayings that encouraged customers to shop.
Photo: Barry Brecheisen for BizBash |
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 | Carts were decorated in Target's signature red and white with wheels that resembled the company's logo.
Photo: Barry Brecheisen for BizBash |
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On the night before it opened to the public, the bazaar hosted a private shopping event that drew top Target customers and members of the local media, who conducted interviews with celebrity guests Kate Walsh from Private Practice and Jessica Szohr and Ed Westwick from Gossip Girl. Fashion stylist Jorge Ramon and makeup artist Sergio Lopez-Rivera also made personal appearances at the pop-up shop, dropping by on Thursday to dole out spring style tips.
"Early spring seemed like the perfect time to bring shoppers out and give them a great experience," said Thomas, adding that the bazaar's near-Mother's-Day dates "gave our guests a fun and convenient spot to find affordable gifts for mom."
—Jenny Berg
RELATED TOPICS
Target
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