BizBash Chicago
BizBash Chicago
     ADVERTISE   |  FEEDBACK  |   SUBSCRIBE   |   ABOUT US  |  RSS   |  
GOOGLE TRANSLATE
  • English
  • català
  • Dansk
  • Deutsch
  • Español
  • suomi
  • Français
  • hrvatski
  • Indonesia
  • Italiano
  • latviešu
  • Nederlands
  • norsk
  • Polski
  • Português
  • Svenska
  • Filipino
ASK AN EXPERT   03.01.05 11:00 PM PRINT | SEND TO A FRIEND |
Ask an Expert: Choosing Wine
Anthony Giglio is a wine expert and author of Cocktails in New York (Rizzoli New York, November 2004). Besides guest speaking on wines at events such as the South Beach Wine & Food Festival, he also helps event planners choose wines for events.

Do guests notice the quality of the wine they’re drinking at events?
A lot of people aren?t paying attention because of the sad reality that at most functions, the wine is the least thoughtfully chosen thing at the event. They've come to expect mediocrity.

When you choose a wine for a large event, do you have to choose something straightforward and unexciting, or do you choose something unusual that might pique guests’ interests?
I absolutely choose the latter. I never, never ever want to pick a chardonnay or a merlot simply because there are [other wines that are] terrific values. Because of chardonnay and merlot’s popularity—they’re two of the most popular varietals right now—they’re overmade. They show no personality from bottle to bottle, brand to brand. A $7 chardonnay tastes like cheap movie popcorn. There are so many other grapes that you can get for under $10. Spain is the land of the greatest bargain in the world right now. You can get great whites and reds for $8.

New Yorkers are very jaded. Is it hard to find something that’s going to impress them?
No, they’re not hard to impress. Especially at an event where it’s not wine snobs. People are so pleased to be getting something different at a function, and say, "Wow, this is something I’ve never had before. What is it?”

Do you tailor your wine choices to the crowd, whether it’s old or young, or a certain profession?
Young people tend to be more open and more adventurous. An older crowd, the moneyed classes, and sixtysomething crowd, they want fancier wine, they want Europe. They don’t want California. So I’ll try to find something Old World, because it’s considered in better taste and better pedigree. They want European pedigree so they feel like they’re getting something special, and getting their money’s worth.

What about dessert wines?
People are getting more accustomed to seeing wines surround a meal. I’ve done events where the dessert wine is dessert, and they’ll put that alongside a cheese course. It’s definitely a food trend that you’ll see a cheese plate instead of a dessert, and paired with one final wine that’s served in a pretty small portion that doesn’t cost a lot. If you did a sherry or port, it’s a one or two-ounce pour at most. Sherry with a cheese course is delicious. Unless it’s a blue [cheese], then I would use a sauternes or something sweet.

Suzanne Ito

Photo: Stacey Rimassa


MORE ASK AN EXPERT STORIES
Ask an Expert: Helping Blind Guests
Ask an Expert: Which Sponsors Are Spending Now
Ask an Expert: Building Buzz at an Industry Event
Ask an Expert: Auditing Event ROI
Ask an Expert: Creating a Successful Launch

MORE STORIES ABOUT
Chicago's Top Benefits 2009

More Suppliers/Venues to Consider ADVERTISEMENT
Murphy Auditorium
This elegant auditorium was designed by renowned architects Murphy & Fox and completed in 1926. Built in French Renaissance style to evoke the Chapelle Notre Dame de Consolation in Paris, it has recently been restored to its original splendor. More >>

EMAIL THIS RESOURCE
Custom Design Inc.
Custom Design manufactures portable staging equipment and accessories for special events. Standard products include platforms and risers, curved and angled stage decks, ramps, stairs, roofs, skirting, dance cages, and more. More >>

EMAIL THIS RESOURCE
E-vents Registration
E-vents Registration offers comprehensive solutions for meeting planners and conference and trade show organizers. Services include an advanced, customizable, secure online registration system; robust e-vite systems; a call center; full event housing; Web development; HTML email marketing; and professionally staffed on-site registration services. More >>

EMAIL THIS RESOURCE
 
Search for Suppliers
Search for Venues
By Type

By Neighborhood/Location

Show Only New Venues
RECENTLY VIEWED










MOST POPULAR STORIES
1. Astronauts Greet, Galileo Tends Bar at Adler Planetarium's Celestial Ball
2. Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase
3. 8 New Venues for Chicago Holiday Parties
4. Fur Ball Offers Separate Amenities and Ticket Prices for Human and Canine Guests
5. Christian Louboutin Shoes Inspire Design Firm's Holiday Party
6. New Moon Premiere Beckons 10,000 People and 2 Live Wolves
7. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties
8. How Do You Make Staffers Feel Appreciated—at Little or No Cost?
9. Jacky's on Prairie: New Evanston Bistro
10. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute