So Bredfeldt set her sites on the Esquire Theater, a former movie house that has been empty for almost a year. Though she had to put in several phone calls to the building’s developers, who weren't exactly keen to turn the venue into an event space, Bredfeldt was determined that the theater would host the Dismero opening event. “I liked the space because it's close to the store, and it’s clean and white, which is what Andy wanted,” she said. Bredfeldt also liked the possibilities that the space presented. “The Esquire is kind of a blank canvas,” she said, “so we could be as creative as we wanted.”

To help conceptualize the event, Bredfeldt partnered with Event Creative designer Jeffrey Foster. Inspired by the movie-filled history of the space, Foster said he went in a “Hollywood glam” direction, blending existing features of the theater with elements he brought in especially for the evening.

“One of the most beautiful elements of the Esquire Theater are these 25-foot columns with Art Deco finishes,” Foster said. “We draped those columns in white fabric, which gave the space a beautiful, Hollywood feel.” Toward the front of the venue, Foster erected a curved, white spandex wall, which he illuminated with amber light and splashed with eight-foot images of Grace Kelly and Audrey Hepburn.

The Hollywood theme continued outside the theater, where a red carpet formed a path from the entrance of the Esquire Theater to the neighboring Dismero boutique. (The store was open during the event, allowing guests to shop throughout the night.) A sudden onslaught of rain, snow, and sleet gave Foster a last-minute idea: He hired four men to stand outside the theater with umbrellas, ready to lead partygoers on a short but dry journey from theater to shop.   —Jenny Berg