Entitled "Greenivale," the event featured several South American references. Women wearing enormous headdresses (and not much else) welcomed guests as they arrived at the V.I.P. "Green Carpet" cocktail reception, held near the building's entrance. Sheer fabrics in vibrant colors of orange, yellow, and pink draped from floor to ceiling to cover the warehouse's equipment, while light fixtures outfitted with scrims in the same shades and glittering disco balls hung from above. A curtained-off section contained a mini-spa area offering complimentary services such as massages and makeup applications from Mario Tricoci Salons.

During the V.I.P. reception, a samba band performed alongside video monitors flanking the stage, displaying sponsors' logos. At around 8:30 p.m., the N 2 Deep Drumline band gave a roving performance that led guests into the main party space. There, a car show-style rotating platform held a Toyota Prius and a few models; a two-year lease could be won by raffle. Charitable gambling took place in the Horseshoe Casino-sponsored gaming area, which was sectioned off from the rest of the event by dramatic black draping (though showgirls in flashy outfits helped to mark the entrance).

Venturing farther into the cavernous space, party-goers found food stations from more than 75 restaurants, including Mia Francesca, Custom House, and Sugar Bliss Cake Boutique; 12 bars serving cocktails and the evening's signature drink, a hurricane made with Cruzan Rum; a stage with entertainment including a high-energy samba dance troupe; and a crush of people. The crowd made getting around the tight space rather difficult, and most people opted to congregate near the entrance, hoping for some elbow room—and a bit of a breeze.

The evening's cocktail reception area transformed into the "Afterglow" dessert lounge at 10 p.m., offering V.I.P. ticket holders (identified by flashing pins) sweets from Gale Gand and other Chicago pastry chefs. The night continued after the gala wrapped around 1 a.m., with the official after-party taking place at River North club the Underground.