OVERVIEW
XA, the Experiential Agency, is a top-tier provider of integrated event marketing programs and experiential environments serving a client roster of midsize to Fortune 100 companies across all industries. An award-winning agency, XA combines brand relevance and bold creativity with solid client partnerships.
Specific event services include concept development, design, and production. Turnkey events include B2B meetings, corporate rollouts, road shows, and product and media launches.
CATEGORY OF SERVICES
Decor/Design/Flowers
Buzz
As an ever-evolving integrated agency, XA is unique in its variety of services. Nontraditional marketing, public relations, event publicity, and XA’s entertainment division enable the agency to develop event-based communication campaigns.
Memorable
Moments
Darren Andereck, formerly EVP of creative, became the president of XA, the Experiential Agency in May 2007. In addition to winning new business by way of relevant creativity, we have developed our multimedia capabilities to support event data capture.
Partial
Client List
Affinia Hotels
The 900 Shops
The Sundance Channel
Marc Jacobs
McDonald’s Corporation
Ariel Capital Management
LXR: Luxury Resorts & Hotels
RGL – Forensic Accountants & Consultants
Harrah’s Entertainment
USA net
Ratings/Awards
Special Events Magazine 2007: Best Event Marketing Campaign – Real Simple; BizBash Awards 2007: Best Lighting Design and Best Corporate Event Concept – HBO; BizBash Awards 2008: Best Video for an Event – Smart Cookie Awards/BizBash award nominee
Professional
Affiliations
American Marketing Association
ISES
IACEP
