10 Best Ideas of the Week: Pop-Up Tennis Matches, a Breathable Martini, an Inflatable Bungee Run

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted about 11 hours ago

2015 MTV V.M.A.s Parties: the New Brands and Events Surrounding This Year's Awards

Just as the Video Music Awards show moves and evolves over the years, so do the parties, with a new mini-festival and a big-brand format change for this year.

Event Report Posted 2 days ago

9 Creative Ideas for Fall Cocktails

From activated charcoal to honey bear jars, here are ideas for livening up cocktails this fall.

Idea File Posted 2 days ago

Where Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. Open

To promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.

Event Report Posted 2 days ago

How Pandora Transformed a City Block Into Its Largest Single-Day Event

The Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.

Event Report Posted 4 days ago


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