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CIM Group Picks Joe Lewis and ELS

By Shilpa Gopinath August 8, 2008, 8:00 AM EDT

Dwayne Jones is the senior director of strategic alliances and special events for Hollywood & Highland Center, overseeing the sponsorship opportunities and special events within the complex. Events in the center include promotional marketing tours, product launches, outdoor concerts, and internal marketing events such as the annual wine and jazz festival.

Production: “The Joe Lewis Company Inc. amazes me with their ability to transform a large-scale event into a true experience for all involved. This team has been charged with the highest-profile events around, but they offer that same level of service on smaller-scale [events]. I value a company that doesn’t get caught up in the hype of an event—but offers the same professionalism to all clients.”

Production, Lighting: ”Entertainment Lighting Services is one of the most recognizable service providers in our industry. They are constantly looking for ways to offer value through green efforts, like the replacement of existing lighting on our property with technology that saves us money and enhances our guests’ experience.”

DJ: “Music is the fastest way to set the tone for an event. Guests hear it before they set foot inside. Lee Dyson of Hey Mister DJ is my go-to guy to create whatever atmosphere I need. He knows how to draw an audience in and create whatever vibe is needed to execute an event producer’s vision.”

Graphic Design: “Much of what we do requires a nearly impossible turnaround time, so it’s imperative that we have someone who can produce [materials] that meet our deadline. Lori Ashcraft at Hoola Design never ceases to amaze me with her ability to work within the guidelines of our existing design aesthetic while creating something fresh.”

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