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Coachella

The Goldenvoice-produced music and arts festival in the Southern California desert of Indio sells out tickets annually, even after a change in format in 2012 saw it expand to two weekends with the same lineup at the Empire Polo Fields. Parties hosted by brands, largely in the media and fashion realms, take over surrounding towns, typically on the festival’s buzzier first weekend. Coachella Valley Music and Arts Festival will take place April 10-12 and April 17-19 in 2015; here’s our archive of related coverage.

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.

Event Report Posted April 15, 2015, 7:30 AM EDT

Coachella 2015 Preview: Will This Year Mark a New Party Trend?

Although some massive events remain on the desert roster, many brands are making the move to more targeted, intimate fetes at the California music festival to attract a better-curated mix of influencers.

News Posted April 3, 2015, 7:30 AM EDT

Coachella Party Pictures: Innovative Ideas From the Biggest Bashes

The first weekend of the 2014 Coachella Valley Music and Arts Festival brought a slew of brands back to the desert for parties filled with inventive experiences and activities.

Event Report Posted April 14, 2014, 5:32 PM EDT

As Coachella Expands to Two Weekends, Brands Stick to the First

Event Report Posted April 16, 2012, 1:43 PM EDT

Coachella Marketing Blitz: New Brands Shake Up Party Landscape

Event Report Posted April 18, 2011, 1:20 PM EDT

Coachella Uses New Partnership to Add High-Tech Thrills

Event Report Posted April 18, 2011, 12:54 PM EDT

Signs of the Times: Coachella Returns With a Layaway Plan and an iPhone App

Coachella producer Goldenvoice continually finds ways to make the decade-old festival feel new for the fans who make the annual desert pilgrimage. Official iPhone app, anyone?

Event Report Posted April 20, 2009, 1:11 PM EDT

Marketers Consider Coachella Too Important to Skip in Lean Times

Marketers with a presence in the desert for the Coachella festival weekend said the opportunity was too rich to miss—even in lean economic times.

Event Report Posted April 20, 2009, 3:33 PM EDT

Coachella Festival Boosts Art Factor, Green Initiatives—and Comfort Level

The Coachella Valley Music and Arts festival, known for reinvention, amped up the scale of its art installations and green initiatives�"and concertgoers' comfort levels.

Event Report Posted April 28, 2008, 12:44 PM EDT

Anthem Emails Memory Book From Coachella Pool Party

News Posted May 7, 2008, 7:53 PM EDT

New Slate of Coachella Party Hosts Increases Nighttime Offerings

The changing lineup of brands that hosted Coachella-related parties this year added some big nighttime tickets to the crowded festival weekend.

Event Report Posted April 28, 2008, 4:02 PM EDT

Coachella Swells—On and Off Festival Grounds

Festival organizers expanded the desert party to three days and pulled out clever new tricks—and so did an army of unaffiliated marketers.

Event Report Posted May 2, 2007, 12:00 AM EDT

In Desert Heat, Coachella Pool Parties Rule

Smart marketers took advantage of the 100-degree weather to put their brands in front of music festival goers at pool parties around Palm Springs.

Event Report Posted May 3, 2006, 12:00 AM EDT

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