Cocktail Ideas

Whether you're planning a cocktail party, marketing event, or a gala, the bar tends to be the most popular place at any event. With tips from mixologists, the most popular cocktail recipes and ingredients, and cocktail-focused teambuilding ideas, we have the scoop on the latest cocktail trends.


What to Serve Now

12 Intoxicating Ideas for Winter Cocktails

Here are fresh cocktail ideas for corporate and social gatherings.

Idea File Posted January 13, 2016, 7:30 AM EST

What's the Future of Cocktails at Events?

Bompas & Parr creates immersive culinary experiences ranging from fruit-flavored fireworks to alcoholic clouds that are floating over to the U.S.

Q & A Posted September 10, 2015, 7:45 AM EDT

9 Creative Ideas for Fall Cocktails

From activated charcoal to honey bear jars, here are ideas for livening up cocktails this fall.

Idea File Posted September 2, 2015, 7:15 AM EDT

Summer Sips: 7 New Cocktails From Top Mixologists

Get ready for summer parties with these fresh alternatives to traditional drinks.

The Scout Posted May 5, 2015, 7:15 AM EDT

15 Cocktails and Drinks to Warm Up Winter Events

From hot chocolate to spiked apple ciders and toddys, these beverages will keep guests warm.

Idea File Posted January 27, 2015, 9:35 AM EST

21 Holiday Party Cocktail Ideas

Here are fresh ideas for cocktails and nonalcoholic drinks from restaurants and catering firms across North America.

Holiday Ideas Season Posted September 24, 2014, 7:30 AM EDT

The Wildest Drinks to Serve at Events Now

Here's a look at 15 unusual drinks to serve at holiday parties, corporate events, and meeting breaks.

Catering Week Posted December 3, 2014, 7:15 AM EST

The Wackiest Cocktail Garnishes We've Ever Seen

From candy to shrimp, these drinks get major points for creativity.

Idea File Posted May 13, 2013, 7:00 AM EDT

Would You Serve Event Drinks in These Edible, Flavored Glasses?

The Scout Posted February 22, 2013, 8:00 AM EST

Tips and Recipes for Tasty Nonalcoholic Holiday Cocktails

Cocktail experts offer ideas for nonalcoholic holiday beverages.

The Scout Posted November 20, 2012, 8:00 AM EST


Ideas From Liquor Brand Events & Cocktail Parties

Why Jack Daniel's Hauled a Half-Ton Safe to New York

The whiskey brand recreated its hometown of Lynchburg with Southern fare, live music, and a quirky artifact—the safe that “killed” Jack Daniel himself.

Event Report Posted October 5, 2016, 7:30 AM EDT

Why a Whiskey Brand Celebrated Its Anniversary With a Scotch Egg Pop-Up

Dewar's celebrated its 125th anniversary in the U.S. by hosting a Scotch egg-theme pop-up experience for consumers.

Event Report Posted October 3, 2016, 7:00 AM EDT

10 Vintage—and Suggestive—Style Ideas From Tales of the Cocktail

Smirnoff and El Silencio were among the brands hosting immersive event experiences in New Orleans.

Idea File Posted August 3, 2016, 7:15 AM EDT

How Dos Equis Said Goodbye to the “Most Interesting Man in the World”

The Mexican beer brand hosted a series of auction-theme events to celebrate the end of the popular ad campaign.

Event Report Posted April 27, 2016, 7:30 AM EDT

Peek Inside a Dinner Party Where Guests Ate Dirt and Candlewax

Stella Artois hoped to inspire event hosts with a theatrical, one-of-a-kind dining experience.

Event Report Posted August 26, 2016, 7:15 AM EDT

See Why Dewar’s Invited Consumers Inside a Whiskey Barrel

The spirits brand used projection mapping and virtual reality to educate and engage consumers.

Event Report Posted November 19, 2015, 7:30 AM EST

How to Bring a Festival Vibe to a Cocktail Party

See inside a new cocktail event from the producers of Bonnaroo.

Event Report Posted April 20, 2016, 7:30 AM EDT

How Hendrick’s Gin Immerses Consumers in Its Distinct World

The spirits brand uses quirky, multicity pop-up events to set itself apart.

Event Intelligence Posted June 3, 2015, 7:45 AM EDT

Inside Bacardi's Immersive, Three-Day Trip to Puerto Rico

The spirits company brought 1,862 guests to Puerto Rico for a weekend of music and activities dubbed the Bacardi Triangle.

Event Report Posted December 17, 2014, 2:20 PM EST

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