For the launch party, Scandinavia House's exclusive caterer, Aquavit, served up an array of delicate hors d'oeuvres, including gravlax with mustard sauce, tea smoked duck with rhubarb chutney and potato crisp with bleak roe caviar. Full bars were set up inside the venue's Volvo Hall and on its lovely outdoor patio, where most of the guests (mostly museum representatives) gathered and enjoyed a beautiful spring evening. Pianist Junior Mance's jazz music completed this simple, elegant soiree.

For a stealthy marketing ploy, Mari Nelson of Creation Unlimited made some gorgeous flower arrangements set into watering cans designed by Michael Graves. The can, of course, is available at all Target stores, according to the discreet place cards set in front of the arrangements.

The party was organized by High 5 executive director Ada Ciniglio and assistant director of development Liz Morris. With the help of major corporate sponsors and local arts institutions, High 5 encourages new, young audiences for the arts by making it affordable for teenagers to attend art and cultural events for only $5 throughout the summer.

--Suzanne Ito