LOS ANGELES These days it seems the event and meeting industry is obsessed with a constant stream of new buzzwords. But are they really as original as they seem? Do bright and shiny ideas blind us to the lessons—and the smart practices—of the past? At the Event Innovation Forum—Los Angeles on June 19, Scott Schenker, Microsoft's general manager of worldwide events and Microsoft Production Studios, discussed concepts like selfies and gamification, exploring their origins to discover the core lessons they offer planners and marketers now—and how the industry should really look at innovation.
Videography & Editing: Godfather Films