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Despite Move to Digital, Fashion Week Designers Still Use Hard-Copy Invites to Lure Guests

Photo: BizBash

Although the fashion industry has wholeheartedly embraced the convenience of emailing show invitations and using the new Fashion GPS platform to handle R.S.V.P.s and check-in, there are still designers who rely on mailed items to convey their brand and the style of their upcoming show. Today, as Mercedes-Benz Fashion Week embarks on another season—its second at Lincoln Center—here's a look at some invitations that not only stood out in the mail room, but also expressed, visually, the inspirations and styles of their respective designers.


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