Echoing the Dia Art Foundation’s tradition of championing minimalist and conceptual works, the organization’s fund-raiser took on the look of an installation with imaginative ideas. Situated on the 52nd floor of the new 7 World Trade Center building, the event interacted with the space’s expansive city views and reflections of lights on the glass, and also involved introspective plays on geometry. Laura Raicovich, deputy director of the foundation, oversaw the fund-raiser, along with Melissa Feldman of MF Productions, who produced the event.
To give the space its geometrical look, event designer Susan Holland worked with circles and squares, which appeared in the shapes of tables (there were both). Projections of the shapes appeared on the floor and filled the center of dinner tables. Light glowed through the sides of the table coverings, and in lieu of traditional centerpieces, projections that matched the corresponding shapes of each table shone down from above.
Photos: Nicole Villamora for BiZBash
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