MKG worked in vacant real estate spot 144 Tremont Street.
Photo: Jenny Kim
Servers had deep reservoirs of Diet Coke on hand, all chilled at the brand's signature temperature.
Coca-Cola's "Live Tastefully" campaign aims to make its beverage a complement to other aspects of consumers' lifestyles, and not just a soft drink.
Diet Coke kept the space open during lunch throughout the week.
After taking their portraits at the photo booth, guests could log onto the brand's Web site to retrieve them.
To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.
Brands are finding sophisticated ways to seamlessly incorporate logos into event and meeting experiences.
Here's a look at 10 steal-worthy ideas we spotted this week.
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