By Alesandra Dubin Posted September 29, 2009, 4:46 PM EDT
DineLA—a restaurant week-style marketing initiative between LA Inc., American Express, and the local restaurant community—will kick off for its first fall appearance, October 4 through 9 and 11 through 16. To mark the start of the program, Wolfgang Puck Bar & Grill at L.A. Live hosted a kickoff press conference on September 25 with L.A. chefs, restaurateurs, Mayor Antonio Villaraigosa, and other V.I.P.s.
“This fall event will truly showcase L.A.'s chefs and restaurants like never before,” the mayor said. “DineLA Restaurant Week is a proven economic engine for the city of Los Angeles, with 84 percent of restaurants that previously participated reporting a positive impact on their business.”
LA Inc. president and C.E.O. Mark Liberman added, “The first-ever fall DineLA Restaurant Week has exceeded expectations with 260 participating restaurants. It's the perfect excuse to get out, try something new, and support the restaurant community that helps make L.A. such a great destination.”
Also new for DineLA is a food truck, appropriate to the mobile eatery trend. DineLA teamed up with RoadStoves (outfitter of the Kogi and Nom Nom trucks) on a truck that will cruise the streets through Friday. Each day a different restaurant will supply the truck, with participants including Dakota executive chef Jason Johnston, the Foundry on Melrose executive chef Eric Greenspan, and Anisette Brasserie executive chef Alain Giraud.