OPEN SEARCH
EVENT REPORT

Disney's Fun-Filled Kiddie Fashion Show

March 5, 2002, 12:00 AM EST

Fashion show for debut of Disney's clothing line at Kmart Kmart Astor Place store Tuesday, 02.26.02, 9:30 AM onward
Search our directory

After seven days of reed-thin models strutting down the Fashion Week runways, Disney's launch event for its new kids' clothing line for Kmart was a fun treat. Mickey and company teamed up with the beleaguered retailer--it recently filed for Chapter 11 bankruptcy protection--for a morning fashion show and press conference with breakfast, a squadron of happy, dancing kids, and a quick tune from a Broadway star.

Disney hired Frederick Anderson of Anderson Hannant--who recently produced Ford's swank Fashion Week party--to produce the event. The bright, tri-colored stage (built by D & D Productions) in fuschia, baby blue and green was decorated with Disney signage and a flat-screen monitor that showed a new TV commercial directed by Being John Malkovich director Spike Jonze.

The show started with a cadre of girl models prancing to “Soul Bossa Nova” by the Quincy Jones Orchestra from the Austin Powers sequel soundtrack, and continued with themed dance numbers, including break-dancing boys, girls dressed in pajamas dancing with pillows, and a fun tap-dance routine at the end.

The fashion show ended with a quick tune sung by Beth Leavel of Broadway musical 42nd Street and an appearance by the giant tux-clad mouse himself. Music First Booking and Productions, which engineered the audio and lighting for the show, let off a blast of red, white and blue tissue paper confetti, with gold and silver Mickey Mouse-shaped plastic confetti blended in. The show delighted the audience of press, parents, Kmart and Disney execs, who lingered in the store afterwards, eating leftovers from the pre-show breakfast from Feast and Fetes and munching on popcorn and cotton candy from Dean and DeLuca.

--Suzanne Ito

Read about Kmart's Blue Light in-store event...

Your email inquiry will be sent to 3 venue