- Audio, Confetti, Lighting Music First Booking and Productions
- Catering Dean & DeLuca
- Catering Feast & Fetes
- Flowers Anderson Hannant Inc.
- Staging D & D Productions
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NEW YORK After seven days of reed-thin models strutting down the Fashion Week runways, Disney's launch event for its new kids' clothing line for Kmart was a fun treat. Mickey and company teamed up with the beleaguered retailer--it recently filed for Chapter 11 bankruptcy protection--for a morning fashion show and press conference with breakfast, a squadron of happy, dancing kids, and a quick tune from a Broadway star.
Disney hired Frederick Anderson of Anderson Hannant--who recently produced Ford's swank Fashion Week party--to produce the event. The bright, tri-colored stage (built by D & D Productions) in fuschia, baby blue and green was decorated with Disney signage and a flat-screen monitor that showed a new TV commercial directed by Being John Malkovich director Spike Jonze.
The show started with a cadre of girl models prancing to “Soul Bossa Nova” by the Quincy Jones Orchestra from the Austin Powers sequel soundtrack, and continued with themed dance numbers, including break-dancing boys, girls dressed in pajamas dancing with pillows, and a fun tap-dance routine at the end.
The fashion show ended with a quick tune sung by Beth Leavel of Broadway musical 42nd Street and an appearance by the giant tux-clad mouse himself. Music First Booking and Productions, which engineered the audio and lighting for the show, let off a blast of red, white and blue tissue paper confetti, with gold and silver Mickey Mouse-shaped plastic confetti blended in. The show delighted the audience of press, parents, Kmart and Disney execs, who lingered in the store afterwards, eating leftovers from the pre-show breakfast from Feast and Fetes and munching on popcorn and cotton candy from Dean and DeLuca.
Read about Kmart's Blue Light in-store event...