By Beth Kormanik Posted November 27, 2012, 5:26 PM EST
MIAMI/SOUTH FLORIDA At TigerDirect.com and Intel's first Tech Holiday bash November 20, a “floating” DJ booth moved up and down the four-story atrium of the Moore Building in Miami. DJ Supersede performed from the branded structure—a custom piece created by Raul Rodriguez of 2R Productions—that was suspended from a metal truss installed on the fourth floor. Three two-ton chain motors rigged to the truss allowed a dedicated technician to raise and lower the booth as well as control its speed. The Workshop Collective produced the event.