LOS ANGELES The Electronic Entertainment Expo just wrapped, having taken over downtown Los Angeles with its annual slate of models, costumed characters, and jumbo props mingling among tens of thousands of high-energy attendees. E3, as it is known—the massive, buzzy trade show for the computer entertainment industry—officially took place Tuesday through Thursday at the Los Angeles Convention Center, with Sony and Microsoft kicking things off early with press events on Monday. Owned and operated by the Entertainment Software Association, the trade-only show drew video game industry folks, plus media and industry analysts from more than 80 countries for the splashy, visual, interactive program.
The slate of happenings included video game unveilings, demos, and announcements live on the show floor, plus press conferences from major hardware and software publishers, including Electronic Arts, Microsoft, Nintendo of America, and Sony Computer Entertainment America.
Here's a look inside some of E3's visually impactful events and exhibits, including Microsoft's Monday Xbox 360 briefing, and splashy show floor exhibits like Ubisoft's and Disney's.