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FROM THE EVENT LEADERSHIP INSTITUTE

E.L.I. Class: Designer Sasha Souza on the Importance of Getting to Know the Host

Sasha Souza, owner of Sasha Souza Events, recently developed an Event Leadership Institute class about developing a connection and foundation with clients, and the importance of learning about their entertaining style. Here are some highlights. You can watch a video of the full class here.

On creativity, asking questions, and building relationships: