E.L.I. Interview: Laura Schwartz on Planning Events for the White House

Former White House director of events Laura Schwartz recently gave the Event Leadership Institute a behind-the-scenes look at planning events in the White House. Schwartz discussed about how planning a state dinner is more than just an elegant sit-down meal and why she considers every event a business opportunity. A professional speaker and author of Eat, Drink & Succeed!, Schwartz shared her personal account of moving up the ranks from volunteer to director of events within the Clinton administration. A clip from the presentation is available below. You can watch the complete class here

Disclosure: BizBash is an investor in the Event Leadership Institute.

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