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EVENT REPORT

Electronic Paint Stations, Giant Hamsters Drive Traffic at New England International Auto Show

Photo: Lauren K. Terry for BizBash

The Boston Convention and Exhibition Center became a temporary home for more than 1,000 vehicles at the New England International Auto Show January 17 to 21. Produced by Paragon Group Inc. and billed as the largest auto show in New England, the event encouraged its guests to get behind the steering wheels of new imported and domestic vehicles.

To attract attention to their exhibit areas, manufacturers including GMC and Kia employed everything from New England Patriot player guest stars to giant hamsters. Here's a look at some of the automakers' traffic-building devices.


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