At the Event Innovation Forum at BizBash IdeaFest in New York, United States chief of protocol Capricia Penavic Marshall discussed how the State Department employs what the former Secretary of State Hillary Clinton calls “smart power” to enhance diplomatic efforts. Marshall shared the strategic decision behind connecting China's former Vice President Xi Jinping and chef Ming Tsai through the power of events and hospitality, as well as how new programs such as the Diplomatic Culinary Partnership and her work at the White House and State Department can translate to boardrooms and marketing plans. A clip from the presentation is available below. You can watch the complete class here.
Posted May 3, 2013, 7:15 AM EDT
Disclosure: BizBash is an investor in the Event Leadership Institute.