By Rosalba Curiel Posted September 17, 2007, 12:11 PM EDT
LOS ANGELES Touches of green—of both the decorative and the eco-friendly varieties—dominated the backstage greenroom at last night's Primetime Emmy awards. Architectural Digest, which partnered with the award show for the sixth consecutive year, turned to designer Timothy Corrigan, who created the English countryside-inspired space using furniture, pillows, and drapery in shades of green. He incorporated environmentally sound elements like 100 percent organic carpeting and upholstery, reclaimed wood from a Huntington Beach football stadium for the room's wood-paneled walls (Corrigan’s team actually had to scrape bubble gum from the stadium planks to make the wood greenroom-ready), and what Corrigan calls the “ultimate green product”: antiques.
Architectural Digest conceived of the idea of a high-design greenroom as a marketing tool for its advertisers, who provided many of the decor elements for the room. “Our advertisers are [selling] fabric, upholstery, furniture, wall coverings, bathroom fixtures—we can’t very well push those things down the red carpet, can we?” said James Humphrey, the magazine’s senior manager of media relations. “We thought, if we couldn’t have that presence outside, why not be the exclusive people on the inside and have Hollywood royalty enjoying these furnishings on their biggest night?”
Celebrities used the greenroom before and after their appearances on the stage, which was constructed from recycled wood. On another environmental note, ShowPro illuminated the red carpet and arrivals area with all non-tungsten, energy-efficient lighting.