Event Coverage Archive

In Wake of Pulse Shooting, Gala Strikes Balance Between Somber and Celebratory

The Headdress Ball honored victims of the tragedy while also maintaining some of the razzle-dazzle it is known for.

Event Report Posted about 16 hours ago

The Top 100 Events 2016

The most influential and interesting live experiences in the United States and Canada.

Event Report Posted about 22 hours ago

Top 100 Events in Canada 2016

The annual award shows, benefits, and other gatherings in Canada that set the standard for the event industry.

Top 100 Posted yesterday

Top 100 Events in the United States 2016

The annual award shows, benefits, and other gatherings in the U.S. that set the standard for the event industry.

Top 100 Posted yesterday

See How Marriott Is Inviting Consumers to Defy Gravity

Marriott Hotels created an inverted guest-room replica to showcase its new design and provide a unique photo op for hotel guests.

Event Snapshot Posted 2 days ago

Why This Party Mixed Cocktails and Clocks

The multi-city launch of "On Dobel Time," a partnership between Maestro Dobel Tequila and Hodinkee, was celebrated with a party at the Temple House in Miami.

Event Snapshot Posted 5 days ago

Steal These Ideas to Make Your Conference More Fun

Content Marketing World shows how to infuse some playfulness into a conference program.

Event Report Posted 6 days ago

See Inside the Wolf Trap Ball's Tribute to the National Park Service

The 41st annual Wolf Trap Ball in Vienna, Virginia, used outdoor-inspired decor, surprise speakers, and special effects to honor the National Parks Service’s 100th anniversary.

Event Report Posted 6 days ago

7 Changes Coming to This Year's Life Is Beautiful Festival

Under new leadership, the Las Vegas event continues to grow attendance and update its programming and footprint.

Event Report Posted 7 days ago

14 Inspiring Ideas From Summer Benefits

Here's a look at the best ideas for decor, catering, and more from this past season’s galas, benefits, and fund-raisers across North America.

Event Report Posted 7 days ago

See How High Tech Met High Glamour at This Beauty Launch

At the launch party for Charlotte Tilbury's Scent of a Dream fragrance, guests experienced a virtual-reality film starring Kate Moss alongside traditional product displays.

Event Report Posted 8 days ago

Emmy Awards 2016: 22 Pictures From the Biggest Parties

Brands like Audi, HBO, BuzzFeed, and Vanity Fair put their stamp on Hollywood's big week.

Event Report Posted 8 days ago

How Cisco Is Leaving a Lasting Impact On the Brazilian Community

A Rio community center benefited from substantial upgrades when Cisco chose to use it as an invitation-only hospitality venue during the Olympic and Paralympic Games.

Event Report Posted September 15, 2016, 7:15 AM EDT

TIFF 2016: How the Downtown Core Became the Ultimate Festival Event Space

Brands such as Nespresso, Casper, and Axe hosted parties, lounges, screening events, and other gatherings during this year's Toronto International Film Festival.

Event Report Posted September 15, 2016, 7:00 AM EDT

How This Trade Show Thrives on Face-to-Face Experiences

The 2016 Miami Home Design and Remodeling Show emphasized personal interaction with artists, designers, and retailers.

Event Report Posted September 13, 2016, 7:30 AM EDT

See Lego's Cross Country Ninja Warrior-Theme Tour for Kids

The toy manufacturer launched a multi-city interactive summer activation inspired by its line of Lego Ninjago characters.

Coast to Coast Posted September 13, 2016, 7:15 AM EDT

12 Eye-Catching Booths From Surf Expo

With more than 2,500 trade show booths on the floor, the 2016 Surf Expo had plenty of details and design elements that stood out.

Event Report Posted September 13, 2016, 7:00 AM EDT

20 Standout Arrivals Ideas From Summer's Biggest Movie Premieres

The season's tent-pole films debuted with props, stunts, costumes—and, of course, acres of inventive carpeting.

Event Report Posted September 12, 2016, 7:00 AM EDT

Why American Express Hosted a Seated Dinner on a Football Field

American Express celebrated its Seattle Seahawks partnership with a seated dinner for card members on CenturyLink Field's 50-yard line.

Event Snapshot Posted September 8, 2016, 7:15 AM EDT

10 Cool Ideas From the Summer’s Hottest Events in the Hamptons

Here’s a look back at some of the fun-in-the-sun parties and activations that took place in the popular summertime destination.

Event Report Posted September 7, 2016, 7:15 AM EDT

See How This Hotel Brand is Using Chalk at Its Unusual Groudbreakings

You won’t find hard hats and shovels at the celebrations for Hilton’s newest brand.

Event Snapshot Posted September 6, 2016, 7:15 AM EDT

Interactive Sponsor Activations Add Summery Vibe to Pandora's Massive Concert

The Summer Crush event included sponsor setups meant to facilitate a carefree—and cooling—atmosphere at the brand's biggest annual single-day event.

Event Report Posted September 1, 2016, 7:00 AM EDT

2016 MTV V.M.A.s: How the Event Used Major Brands to Celebrate Artistry

Pepsi, Guess, and other brands promoted new initiatives before, during, and after the show.

Event Report Posted September 1, 2016, 6:45 AM EDT

How a Busy Trade Show Improved Efficiency for 80,000 Participants

The Magic Las Vegas family of shows shed one of its three venues and made badging universal.

Event Report Posted August 31, 2016, 7:30 AM EDT

This Independent Beauty Show Doubled in Size in One Year

The co-founder of the Indie Beauty Expo knew there was a void in the market, so she set out to fill it.

Event Report Posted August 31, 2016, 7:15 AM EDT

Why Drag Queens Handed Out Free Ice Cream in New York

Logo partnered with Big Gay Ice Cream to have RuPaul's Drag Race All Stars contestants serve cold treats from a truck to passersby in New York.

Event Snapshot Posted August 31, 2016, 7:00 AM EDT

Why the Public Had Control of a New York Skyscraper’s Lighting

As part of its centennial celebration, the National Park Service and the National Park Foundation invited the public to control the lighting color of the One World Trade Center Spire.

Event Snapshot Posted August 29, 2016, 7:00 AM EDT

Downtown Manhattan’s New Architectural Icon Celebrates Grand Opening

The unique architecture surrounding the Westfield World Trade Center in New York provided a stunning backdrop during the complex's grand-opening event.

Event Snapshot Posted August 26, 2016, 7:30 AM EDT

Peek Inside a Dinner Party Where Guests Ate Dirt and Candlewax

Stella Artois hoped to inspire event hosts with a theatrical, one-of-a-kind dining experience.

Event Report Posted August 26, 2016, 7:15 AM EDT

How to Keep the Vibe Strong From Day to Night at Destination Festivals

At the inaugural Vertex Festival in Colorado, daytime DJs, field trips, and other activities kept attendees engaged before headliners took the stage.

Event Report Posted August 25, 2016, 7:30 AM EDT

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