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Event Coverage Archive

Why TNT Built a Ship for Selfies

The network is encouraging viewers to snap photos with a military member for a good cause.

Event Snapshot Posted about 2 hours ago

Why This Event Put Its Community Service Project on the Show Floor

Find out why there can be added benefits to bringing charitable activities on site to trade shows and conferences.

Event Report Posted yesterday

How Lighting Set a Futuristic Tone at This Gala

The American Cancer Society's Discovery Ball had a futuristic look and feel that underscored its tagline: "accelerating the cure."

Event Report Posted yesterday

5 Tips to Get People to Attend Your After-Party

Here's how the Phillips Collection boosted attendance at its annual gala's after-party.

Event Report Posted yesterday

8 Memorable Moments From Upfront Week 2015

The presentations and parties hosted by television networks didn't stray too far from the tried-and-true formula, but the four days of events still offered plenty of ideas that buzzed on social media.

Event Report Posted 2 days ago

Why This Gala Sent Guests Through a Maze

The Bata Shoe Museum's 20th anniversary gala in Toronto used a maze to inspire guests to explore its galleries.

Event Report Posted 2 days ago

What It Took to Create a Record-Breaking Projection at the Hoover Dam

Freightliner's product launch used the massive historic dam as a projection surface, and nabbed a Guinness record in the process.

Event Report Posted 2 days ago

See How Live-Streaming Can Reach More Donors

Find out why Orlando’s Runway to Hope shared its entire event online.

Event Report Posted 3 days ago

How to Prevent Gala Overdose During Benefit Season

The Pediatric Oncology Group of Ontario found clever ways to lure gala-weary donors to its annual event.

Event Report Posted 3 days ago

Miami/South Florida's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted 3 days ago

Disney Magic? How the Studio Hosted a Private Event Within a Packed Theme Park

After the Tomorrowland premiere, guests entered a private party through a snaking path inside Disneyland.

Event Report Posted 4 days ago

How Lollapalooza Inspired the 2015 N.F.L. Draft

For the first time in 51 years, the N.F.L. hosted its player draft in Chicago where a new, free festival lured thousands of fans.

Event Report Posted 7 days ago

See the James Beard Foundation Awards' Chicago Debut

For the first time, the James Beard Foundation hosted its prestigious award gala outside of New York City.

Event Report Posted 8 days ago

How Robin Hood Turned Its Benefit Into a Personal Affair

Paul McCartney headlined the star-filled event, which also celebrated everyday residents from the photo blog Humans of New York.

Event Report Posted 8 days ago

How the Met Gala Avoided Chinese Clichés

Organizers of the museum's influential fund-raiser found elegant ways to incorporate Chinese imagery, the focus of the Costume Institute's spring exhibition.

Event Report Posted 9 days ago

15 Stylish Festival Ideas From the Rock in Rio Music Fest

For its debut in the United States, the global festival is taking over Las Vegas with dramatic curving architecture and design-minded production.

Event Report Posted 9 days ago

Inside Target's Colorful Spring Launches for Lilly Pulitzer and Todd Oldham

The retailer marked its latest collaborations by hosting two separate events in New York, held within a week of each other.

Event Report Posted May 7, 2015, 1:50 PM EDT

See How the Country's Largest Disco Ball Became an Event Centerpiece

For a real estate launch party in Miami, the focal point was a giant disco ball, which posed some logistical challenges for producers.

Event Report Posted May 7, 2015, 7:15 AM EDT

How Sapphire Now Is Using Attendee-Tracking Systems

Find out how the tech conference is using iBeacons and Wi-Fi heat mapping to improve the customer experience.

Event Report Posted May 7, 2015, 7:00 AM EDT

How to Get Guests Interacting With Art

The Art Gallery of Ontario brought giant insects, camouflage rooms, and fortune-tellers to its quirky, sold-out Massive Party.

Event Report Posted May 6, 2015, 7:15 AM EDT

Inside the Sales Conference That Put a Virtual Jet on Stage

Berkshire Hathaway's HomeServices used a mockup of a G5 jet as part of the large-scale theatrics in its sales conference's stage show.

Event Report Posted May 6, 2015, 7:00 AM EDT

How to Host a Breakfast in Bed Event—at Night

The mattress company Casper invited 100 New Yorkers to an evening event with an irreverent breakfast theme.

Event Report Posted May 5, 2015, 7:30 AM EDT

Why One Retailer Offered Bedside Chats at a Breakfast Launch

To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.

Event Report Posted May 4, 2015, 7:15 AM EDT

Citi Creates "Botanical-Chic" Activation for Earth Day

To promote its partnership with the Global Poverty Project, Citi created a leafy retreat on the grounds of the Global Citizen Earth Day festival.

Event Report Posted April 30, 2015, 7:00 AM EDT

9 Ideas for an Elegant Carnival Theme

The Lyric Opera celebrated its production of Carousel with an elegant-yet-whimsical celebration.

Event Report Posted April 29, 2015, 7:30 AM EDT

How to Celebrate a Major Anniversary—and Raise $5 Million

To fete its 50th year, the Los Angeles County Museum of Art hosted a special gala apart from its annual fund-raiser.

Event Report Posted April 29, 2015, 7:15 AM EDT

White House Correspondents' Association Dinner: Inside the Weekend's Biggest Media and Tech Events

Google and Yahoo joined The New Yorker, CBS, CNN, and others to host events during one of Washington's biggest weekends.

Event Report Posted April 28, 2015, 3:04 PM EDT

Why Did Richard Branson Play Hooky?

The Virgin Hotel spread awareness of its Chicago opening with a stunt that mimicked Ferris Bueller's Day Off.

Event Snapshot Posted April 28, 2015, 7:00 AM EDT

How a Retailer Turned Online Buzz Into an Engaging Pop-Up

ModCloth's first-ever pop-up shop—pulled together in just weeks in the company's own Los Angeles office building—beat expectations by drawing some 5,000 R.S.V.P.s.

Event Report Posted April 27, 2015, 7:15 AM EDT

Corcoran Ball Makes Big Changes for 60th Anniversary

After a tumultuous year, a dedicated committee pulled off the event with a mix of old and new elements.

Event Report Posted April 27, 2015, 7:00 AM EDT

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