Event Coverage Archive

Summer Entertaining Ideas: a Car Wash-Theme Party

The New York-based agency MKG chose a car wash as the theme for its annual summer party.

Event Report Posted yesterday

10 Highlights of New York's Pride Celebrations

Netflix, Chipotle, Unilever, and more offered unique Pride ideas during New York's weeklong celebration of the L.G.B.T. community.

Event Report Posted yesterday

Lenovo Shows How to Maximize Time at Tech World Event

Find out how the tech company packed product launches, future plans, hands-on demos—and lunch—into one six-hour event.

Event Report Posted yesterday

See New York’s High Line Turned Into an Urban Jungle

The Summer Party for Friends of the High Line was underwritten by Coach, with on-theme brand integration.

Event Report Posted yesterday

16 Summer Party Ideas From the Engage!16 Wedding Summit

The conference for luxury-wedding professionals offered plenty of gift, catering, and decor concepts for beach-inspired bashes.

Event Report Posted 2 days ago

Among Electric Daisy Carnival’s 20th Anniversary Milestones? A Newsmaking Wedding

Insomniac's electronic music fest hosted 160 weddings in two chapels, including a first-of-its-kind same-sex ceremony.

Event Snapshot Posted 2 days ago

Inside the Food & Wine Classic in Aspen

In addition to the seminars, tastings, and parties was a first-time event that brought the Great Smoky Mountains to the Rocky Mountains.

Event Report Posted 2 days ago

See Two Wildly Different Approaches to Garden Parties

Two New York benefits chose the same garden party theme but took it in new creative directions.

Event Report Posted 3 days ago

10 Ideas for Creating a Sophisticated Kid-Friendly Event

An all-ages party can be equally appealing to adult guests as well as to children, as shown by Janie and Jack's summer collection launch in Los Angeles.

Event Report Posted 4 days ago

See How the Rammys Used Silent Discos to Honor Chefs and Restaurateurs

At its 34th annual award gala, the Restaurant Association of Metropolitan Washington used a video booth and silent disco-style headphones to share personal stories about the honorees.

Event Report Posted 8 days ago

8 Ideas for an Unconventional Art-Focused Benefit

Power Plant Contemporary Art Gallery's 18th annual Power Ball fund-raiser asked guests to explore their inner desires through immersive art experiences.

Event Report Posted 9 days ago

San Francisco's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in the Bay Area year after year.

Top 100 Posted 10 days ago

22 Ways Exhibitors Got Attention on the E3 Show Floor

From a full-scale rap concert to wacky interactive opps, here's how brands drummed up buzz at the annual expo.

Event Report Posted June 20, 2016, 7:15 AM EDT

See How Investigation Discovery Hooked True-Crime Addicts at New Fan Fest

Interactive activities and network personalities engaged fans at the first-ever IDCon.

Event Report Posted June 20, 2016, 7:00 AM EDT

9 Fresh Ideas for a London-Theme Benefit

London inspired the theme of the Hospital for Sick Children's annual Scrubs in the City benefit, which featured new check-in and silent auction systems.

Event Report Posted June 15, 2016, 7:30 AM EDT

See How Google Gave its I/O Conference a Fun, Festival-Like Vibe

To celebrate the 10th anniversary of its developer gatherings, the company transformed an amphitheater parking lot into a multipurpose conference and entertainment venue.

Event Report Posted June 14, 2016, 7:00 AM EDT

18 Things You Missed at This Year's Governors Ball

Although rain canceled the final day of the sixth annual music fest, brands such as Miller Lite, Bacardi, and MTV still made an impact through interactive experiences.

Event Report Posted June 13, 2016, 7:15 AM EDT

How This Food Fest Celebrated Local Cuisine and Community

The Harlem EatUp! festival created an inclusive environment that showcased the neighborhood's signature food and culture.

Event Report Posted June 9, 2016, 7:30 AM EDT

See How C2 Montréal Used Umbrellas for Networking

Now in its fifth year, the innovative conference added several creative options to get guests mingling and meeting.

Event Report Posted June 7, 2016, 7:45 AM EDT

New Ideas for an Engaging Silent Auction Display

A Washington fund-raiser created elegant displays for its silent auction, adding to the decor and saving square footage.

Event Report Posted June 6, 2016, 7:30 AM EDT

See Inside a V.I.P. Tent Inspired by the English Countryside

At the Preakness Stakes, the design of the Owner's Chalet was “Soho House meets Ralph Lauren.”

Event Report Posted June 2, 2016, 7:00 AM EDT

24 Trends, Ideas, and Moments From the 2016 Upfront and NewFront Season

Here’s a look at how networks, digital media companies, and brands wooed buyers and advertisers with parties, presentations, and pop culture tie-ins (Hamilton, anyone?).

Event Report Posted May 31, 2016, 7:15 AM EDT

How Chanel Pulled Off a Fashion Show in Cuba

Local caterers and event planners added authentic touches to the house's Cruise 2017 show.

Event Report Posted May 31, 2016, 7:00 AM EDT

Inside Sapphire Now's "White Glove" Experience for Top Customers

The SAP Select program offered exclusive content, hospitality, and networking at Sapphire Now.

Event Report Posted May 26, 2016, 7:00 AM EDT

Why This Brand Created a "Period Pop-Up Shop" in New York

U by Kotex recently launched a new campaign to help remove the stigma surrounding feminine hygiene and make menstruating (or at least shopping for it) fun.

Event Report Posted May 25, 2016, 7:15 AM EDT

See How a Museum Celebrated an Over-the-Top Acquisition

The California Science Center welcomed a 66,000-pound space flight-qualified fuel tank—the last of its kind—with appropriate pomp at a travel-inspired gala.

Event Report Posted May 25, 2016, 7:00 AM EDT

Miami/South Florida’s Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted May 24, 2016, 3:00 AM EDT

Why a Flip-Flop Brand Gave Away Free Palm Trees

Brazilian flip-flop brand Havaianas set up a palm tree lot in New York City to celebrate the upcoming summer season.

Event Snapshot Posted May 23, 2016, 7:00 AM EDT

This Beauty Brand Took Guests on a Risqué 'Search and Discover' Journey

Urban Decay launched its latest makeup collection with an underground party filled with surprises.

Event Report Posted May 18, 2016, 7:15 AM EDT

How New York's Largest Benefit Grew Even Bigger

The Robin Hood Benefit, New York's largest single fund-raiser, brought in $61.2 million to fight poverty in the city.

Event Report Posted May 17, 2016, 7:15 AM EDT

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