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Event Coverage Archive

Why Oreo Used a Vault to Deliver Cookies

The cookie brand's Wonder Vault activation went beyond simply handing out free samples.

Event Report Posted yesterday

Super Bowl 50: See Inside the Tech-Fueled Events at the Big Game

Brands such as Playboy, Pepsi, and DirecTV came to Silicon Valley with new and tech-savvy marketing strategies at events.

Event Report Posted 4 days ago

What the SAG Awards Bash Did Differently This Year

After moving to the Shrine stage, the People and Entertainment Industry Foundation official after-party got a look inspired by Hollywood's golden age.

Event Report Posted 9 days ago

Why Super Bowl Fans Are Sleeping Inside a Hot Dog

Oscar Meyer seized upon the sporting event to promote its unusual vehicle.

Event Snapshot Posted 9 days ago

How Snail-Mail Invitations Boosted This Show’s Attendance

Find out why organizers used formal, wedding-style invitations as a new marketing strategy.

Event Report Posted 10 days ago

12 New Design Ideas for Sit-Down Dinners

These architecturally inspired ideas can bring fresh perspective to a sit-down dining experience.

Event Report Posted 11 days ago

How One Event Had Guests Break New Year's Resolutions

Svedka hosted a January event that encouraged guests to embrace their gluttony, selfishness, and laziness.

Event Report Posted 11 days ago

See KFC's Rustic Fried Chicken Launch

To introduce its new Nashville Hot Chicken, the fast-food brand constructed an on-theme pop-up in New York.

Event Report Posted January 28, 2016, 7:30 AM EST

See How IHOP Turned People Into Pancake Art

The International House of Pancakes celebrated the return of an all-you-can-eat promotion through a unique social media event.

Event Snapshot Posted January 21, 2016, 7:15 AM EST

Why People Smashed Ice Blocks at This Public Promotion

The Greater Palm Springs Convention & Visitors Bureau celebrated the launch of JetBlue's direct flights from New York with prizes sealed in ice.

Event Report Posted January 20, 2016, 7:30 AM EST

Inside Target's Elaborate 'Star Wars' Fan Event

The fan experience offered activities, photo opportunities, and a pop-up shop in the days before the movie's world premiere.

Event Report Posted January 18, 2016, 7:00 AM EST

How to Give a Beauty Event a Rock 'n' Roll Edge

The launch of Gwen Stefani's new collection with Urban Decay channeled the singer's style.

Event Report Posted January 14, 2016, 7:30 AM EST

Golden Globes 2016: How HBO, 'In Style,' Netflix, and Others Celebrated

Wild weather added drama to the highly stylized and densely concentrated award week events.

Event Report Posted January 11, 2016, 6:18 PM EST

Winter Inspiration: Why One Company Gave Out Free Snowballs

Experiential marketing agency MKG handed out filth-free snowballs to passersby in New York.

Event Report Posted January 7, 2016, 7:00 AM EST

How to Make Fund-Raising Walks More Interactive

United Way made sure its event engaged participants and raised awareness about its fund-raising cause all along the course.

Event Report Posted January 6, 2016, 8:12 AM EST

12 Ideas From Fall Benefits

Here's a look at the best ideas for decor, catering, and more from fall benefits across North America.

Event Report Posted January 6, 2016, 7:00 AM EST

Think Beyond the Photo Booth: Steal These Fresh Ideas for Interactive Events

Groupon's "007"-theme holiday party used interactive "missions" to entertain guests.

Event Report Posted January 5, 2016, 7:15 AM EST

Why Ferragamo Built Its Own Hollywood Studio—in New York

The luxury Italian fashion house marked its centennial with an event that celebrated its founder's relationship with Hollywood.

Event Report Posted December 29, 2015, 7:45 AM EST

See How a 1,300-Foot Tent Helped 'Star Wars' Make a Splash

One of the year's buzziest movies premiered with a massive arrivals tent, lightsaber decor, and simultaneous screenings in three theaters.

Event Report Posted December 23, 2015, 7:30 AM EST

How a Brand Brought the Spirit of Giving to Life

RetailMeNot staged a heart-warming holiday promotion in a small Pennsylvania town.

Event Report Posted December 23, 2015, 7:00 AM EST

See a Piano Made Entirely of Digital Tablets

For a holiday promotion in London, Samsung unveiled a unique instrument composed of its tablet devices.

Event Snapshot Posted December 22, 2015, 7:15 AM EST

Why Chanel Built Paris in Rome

Karl Lagerfeld paid homage to French film stars and Italian cinema by recreating Paris inside the Cinecittà Studios in Rome.

Event Report Posted December 21, 2015, 7:45 AM EST

How Cold Weather Helped Nike Promote Its Brand

To showcase its cold-weather gear, Nike invited athletes to train at an outdoor activation in Chicago—in December.

Event Snapshot Posted December 17, 2015, 7:45 AM EST

13 Strikingly Elegant Ideas for Car-Inspired Decor

The Petersen Automotive Museum in Los Angeles reopened with a highly produced party inspired by automobile materials and the museum's unique architecture.

Event Report Posted December 16, 2015, 7:30 AM EST

Holiday Inspiration: 15 Ideas From Pop-Ups and Activations

In 2015, brands such as Target, Pier 1 Imports, and J. Crew created engaging holiday events for consumers.

Event Report Posted December 10, 2015, 7:30 AM EST

Why Jose Cuervo Built a Replica Airplane at J.F.K. Airport

The liquor brand used the Rolling Stones' legendary 1972 tour as inspiration for its latest products and events.

Event Report Posted December 9, 2015, 8:22 AM EST

See How One Brand Used 15 Drones to Reveal Its New Car

To create a sense of intrigue—and nod to trending technology—Infiniti debuted its vehicle in theatrical style.

Event Report Posted December 9, 2015, 7:30 AM EST

20 Creative Activations That Prove Art Basel Isn’t Out of Control

Brands such as BMW, Swarovski, VH1, and Spotify brought art-filled activations to Miami Art Week.

Event Report Posted December 8, 2015, 4:34 PM EST

How One Brand Brought Christmas Morning to Families in Need

Groupon's holiday event surprised Chicago families with coats and unexpected gifts.

Event Report Posted December 8, 2015, 7:15 AM EST

See a Conference Inspired by Fairytales

Held at a Disney World resort, the annual Engage conference aimed to delight guests with a series of whimsical surprises.

Event Report Posted December 4, 2015, 7:15 AM EST

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