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Event Coverage Archive

How the N.B.A. Turned the 2015 All-Star Game Into a Neighborhood Event

For this year's annual celebration in New York, the league reached more fans than ever with new initiatives and plenty of hometown involvement.

Event Report Posted 2 days ago

South Beach Wine & Food Festival 2015: How One Space Was Used for 4 Major Events

To accommodate the mix of one-day and four-day sponsors, organizers moved quickly to redecorate the festival's north end tent, home to events like Burger Bash.

Event Report Posted 5 days ago

Movie Premiere Puts Hot Tub on Red Carpet

The Los Angeles premiere of Hot Tub Time Machine 2 had a very fitting prop.

Event Snapshot Posted 5 days ago

Oscar Party Pictures: Big Venue Changes, Social Media Pushes, and Old Hollywood Glam

This year's Academy Awards events included two major location moves, inventive social sharing ideas, and—apropos of the big night—decor and design that recalled the industry's golden age.

Event Report Posted 6 days ago

11 Ways to Engage a Literary Crowd

The Toronto Public Library's 10th annual Book Lovers' Ball introduced fresh ideas for engaging a highbrow crowd.

Event Report Posted 10 days ago

8 Ways to Use Flowers at Winter Events

From ethereal garlands to cocktail garnishes, here are ways to tie orchids into event decor this season.

Event Report Posted February 18, 2015, 8:18 AM EST

N.B.A. All-Star Game 2015: How Nike, American Express, and More Scored With Basketball Fans

Sponsors and brands looked to impress the huge crowds gathered for the game in New York with cool, cutting-edge technology and unique, immersive experiences.

Event Report Posted February 18, 2015, 7:45 AM EST

New York's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in New York year after year.

Top 100 Posted February 17, 2015, 3:00 AM EST

How a New Boutique Hotel Launch Is Targeting Millennials

Marriott International will match the youthful personality of its new Moxy brand with events aimed at young travelers.

Event Report Posted February 16, 2015, 7:43 AM EST

How to Lure Guests to an Event in the Dead of Winter

From a tiki bar to lavish sweets, here's how one venue lured guests to its opening on a frosty Chicago night.

Event Report Posted February 12, 2015, 8:00 AM EST

See a TV Network's Romantic Dinner

Hallmark's Valentine's Day-inspired event included roses, petal-strewn pathways, violin and piano mood music, and elegant draping.

Event Report Posted February 11, 2015, 7:00 AM EST

How One Simple Strategy Drives Attendance at a Sales Conference

Find out how a focus on relationship-building inspires this annual real estate industry conference.

Event Report Posted February 10, 2015, 7:45 AM EST

2015 Grammys: How History Inspired Events for Music's Big Night

From vintage travel motifs to vases made with cassette tapes, a number of parties surrounding the Recording Academy's Grammy Awards had nostalgic nods to the past.

Event Report Posted February 9, 2015, 4:08 PM EST

How Brands Are Using Oculus Rift's 4-D

Find out how Merrell used virtual reality to take Sundance Film Festival guests on an immersive 4-D nature hike.

Event Report Posted February 5, 2015, 7:45 AM EST

See Striking Set Designs From Paris and Milan Fashion Shows

The immersive January showcases from Chanel, Dior, and Zegna brought gardens, scaffolding, and musicians to the runway.

Event Report Posted February 3, 2015, 1:20 PM EST

How to Put a Local Spin on a National Event

How the Washington Business Journal put its own mark on its company's national Book of Lists event series.

Event Report Posted February 3, 2015, 7:15 AM EST

Super Bowl 2015: How Event Marketers Changed Strategies for This Year's Big Game

Here's a look inside Super Bowl parties from brands like Bud Light, DirecTV, ESPN, Rolling Stone, Playboy, and more.

Event Report Posted February 2, 2015, 1:42 PM EST

Sundance 2015: See Engaging Activations From New Festival Sponsors

Here's a peek inside Sundance Film Festival in Park City, Utah, which drew new sponsorships this year from brands such as BuzzFeed and Wonderful Pistachios.

Event Report Posted January 29, 2015, 7:00 AM EST

How to Use Live Sports Event Strategies at a Trade Show

Find out how a “fly cam” and other broadcasting tactics were used at this year's P.G.A. Merchandise Show.

Event Report Posted January 27, 2015, 9:35 AM EST

See the Prohibition-Inspired SAG Awards Party

The annual after-party hosted by People magazine and the Entertainment Industry Foundation got a speakeasy look and feel in Los Angeles.

Event Report Posted January 26, 2015, 1:16 PM EST

Video Game Launch Douses New York City in Soda

To launch Candy Crush Soda Saga, digital entertainment company King planned a public event that shut down a stretch of Broadway.

Event Report Posted January 22, 2015, 7:15 AM EST

How to Plan a Kid-Friendly Convention

The Cubs Convention in Chicago had lots of perks for young baseball fans, including video games and meet and greets with mascot Clark the Cub.

Event Report Posted January 21, 2015, 7:48 AM EST

How One Gala Offered Three Unique Experiences

The Pérez Art Museum Miami's benefit divided the evening into three sections, with different menus and service based on ticket price.

Event Report Posted January 20, 2015, 7:15 AM EST

Why One Brand Built a Greenhouse Instead of a Trade Show Booth

The accessories brand Want Les Essentiels de la Vie took its wares outdoors, building a custom structure on a plaza outside menswear show Pitti Uomo in Florence, Italy.

Event Snapshot Posted January 19, 2015, 7:00 AM EST

How to Use Food to Get 3,700 Guests Buzzing

P.C.M.A.'s opening-night party offered an eclectic menu that had guests tweeting and talking.

Event Report Posted January 15, 2015, 7:30 AM EST

How a Sports Event Created Interactive Branding

For a V.I.P. tailgating event, the Pacific-12 Conference showcased its brand with social media contests, roving mascots, and more.

Event Report Posted January 14, 2015, 8:08 AM EST

C.E.S. 2015: 5 Top Tech Trends the Event Industry Has Already Adopted

Although self-driving cars have yet to replace valets at big gatherings, drones, robots, virtual reality, 3-D printing, and wearable technology have appeared in various forms at events for years.

Event Report Posted January 14, 2015, 7:00 AM EST

Golden Globes 2015: Photos From HBO, Weinstein Company, Fox, and Others, Plus Exclusive 'In Style' Pics

In the wake of the hacking scandal, Sony kept a low profile, but BuzzFeed was among the newbie hosts alongside veteran hosts such as HBO, Weinstein Company, Fox, In Style, Audi, and Bafta on the Golden Globes party scene.

Event Report Posted January 12, 2015, 3:44 PM EST

What Attendees Were Talking About at C.E.S. 2015

With tech talk focused on the "Internet of Things," drones, wearables, and self-driving cars, brands like Oculus Rift, LG, and iHeartRadio offered plenty of buzzy activities and visuals to attract crowds to their booths and parties.

Event Report Posted January 9, 2015, 3:48 PM EST

How This Univision Meeting Facilitated Networking

During its three-day meeting, the broadcast network created ample opportunity for guests to mingle.

Event Report Posted January 9, 2015, 7:00 AM EST

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