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Event Coverage Archive

The Staggering Numbers Behind the Special Olympics Events in Los Angeles

With 6,500 athletes from 165 countries, the year's largest sports and humanitarian event is underway amid large-scale logistics and production.

Event Report Posted about 10 hours ago

9 Ideas for Entertaining Summer Associates

Here are fun ideas for entertaining employees to steal from Groupon's annual outing.

Event Report Posted about 10 hours ago

See How a Farm Stand Showcased Designer Shoes

An Italian fashion designer used fruits and vegetables to showcase a shoe collection at a Hamptons luncheon.

Event Snapshot Posted yesterday

Why Adidas Built Its Own Soccer Field in a Warehouse

The sportswear brand looked to tap into the growing popularity of soccer in the U.S. by launching its new cleats with a tournament.

Event Report Posted 5 days ago

How Local Event Producers Saved Swim Week

After IMG announced a hiatus for Fashion Week Swim, others stepped up to stage runway shows, presentations, and other events.

Event Report Posted 6 days ago

2015 Pan American Games: See Inside the Internationally Influenced Events

The Pan Am Games in Toronto have inspired events and activations that celebrate a multitude of countries—including, of course, Canada.

Event Report Posted 6 days ago

Pitchfork Music Festival 2015: See 14 Interactive Sponsor Activations

Brands at Chicago's independent music festival created participatory experiences for music fans.

Event Report Posted 7 days ago

ESPN Targets Multiple Audiences With ESPY Week Events

From an elite suite designed for athletes to an after-party for 3,400 with arena-level entertainment, ESPN's award week events catered to an array of specific crowds.

Event Report Posted 7 days ago

How an Online Brand Brought the Fan Experience Into Real Life

DraftKings hosted an activity-filled N.B.A. draft party that brought 4,000 guests to downtown Philadelphia.

Event Report Posted 7 days ago

Why VH1 Created a "Naked" Public Billboard

The TV network unveiled a street-level risqué billboard to promote its nude reality show, Dating Naked, that allowed pedestrians to strip away layers and win prizes.

Event Snapshot Posted 7 days ago

See How Lasers Inspired the Neon Look of a Bat Mitzvah

Neon colors, moving light fixtures, and black lights helped create the feel of a rave at one bat mitzvah.

Event Report Posted July 16, 2015, 7:30 AM EDT

Comic-Con 2015: 24 Ideas From the Buzzy Parties and Wacky Stunts in San Diego

Adult Swim, Entertainment Weekly, and Playboy events commanded attention, and unexpected brands like Kentucky Fried Chicken pulled attention-getting stunts.

Event Report Posted July 15, 2015, 7:45 AM EDT

How Facebook Made a Data-Focused Event Fun

For its new "IQ Live" event series, Facebook is making data memorable by presenting research in highly visual, entertaining ways.

Event Report Posted July 15, 2015, 7:30 AM EDT

How Microsoft Created a Fun and Functional Conference Lounge

See how the company has designed a must-see destination for U.S. partners at the Worldwide Partner Conference.

Event Report Posted July 14, 2015, 7:30 AM EDT

6 Sweet Ideas From a Candy-Theme Store Opening

Sugar Factory opened an outpost on Miami Beach's famed Ocean Drive with custom candy decor.

Event Report Posted July 14, 2015, 7:15 AM EDT

Why Planners Encouraged Guests to Get Messy at This Event

At its annual party, architecture firm Raw invited guests to decorate floors, walls, and even their own bodies.

Event Report Posted July 14, 2015, 7:00 AM EDT

See Why Guests Slapped This Bar

The Art Institute of Chicago's recent fund-raiser featured unusual bar service.

Event Snapshot Posted July 9, 2015, 7:30 AM EDT

8 Ways Brands Supported Pride Events This Year

Companies like Target, Google, and Airbnb found unique ways to highlight their support for the L.G.B.T. community at pride events in June.

Event Report Posted July 8, 2015, 8:15 AM EDT

How Planners Prepped for an Indoor-Outdoor Gala During the Wettest June in History

In the midst of Chicago's rainiest-ever June, planners of the Shedd Aquarium's annual gala kept their eyes on the weather.

Event Report Posted July 8, 2015, 8:00 AM EDT

See an Event That Combined a Lush Forest and a Post-Apocalyptic Wasteland

The Luminato Festival's opening party combined two distinctly different themes over the course of one evening.

Event Report Posted July 7, 2015, 7:15 AM EDT

How One Change Helped This Event Sell Out Faster

Washingtonian magazine changed its ticketing options to boost sales for its annual Best of Washington party.

Event Report Posted July 2, 2015, 7:45 AM EDT

See an After-Party That Turned Math Into a Glitzy Event Theme

Software company Coupa had a high-end, numbers-filled bash after its annual user conference in San Francisco.

Event Report Posted July 1, 2015, 7:00 AM EDT

20 Ideas From Spring Benefits

Here's a look at fresh ideas for decor, entertainment, catering, and more from spring benefits across North America.

Event Report Posted June 30, 2015, 7:30 AM EDT

Toronto's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Toronto year after year.

Top 100 Posted June 30, 2015, 7:00 AM EDT

8 Ideas for a Nontraditional Dinner Party

The Power Plant's "Power Ball" had anything-but-ordinary dinner and drink service with seated bartenders, an eclair tower, and more.

Event Report Posted June 25, 2015, 7:30 AM EDT

How a Venue's Modern Architecture Invigorated a Benefit

This year's Opera Ball in Washington had a modern feel that influenced its decor, entertainment, and activities.

Event Report Posted June 25, 2015, 7:00 AM EDT

What an Edible Salad Mural Looks Like

The 2015 Wall Ball was catered by Catering by Design, which created a mural wall of leafy greens that was later used for guests to make their own salads.

Event Snapshot Posted June 23, 2015, 7:45 AM EDT

7 Cool Products for Event Pros From InfoComm

Transparent display screens, drones, and lifelike videoconferencing systems were some of the products that drew crowds at InfoComm.

Event Report Posted June 23, 2015, 7:30 AM EDT

See the Splashy Event That Reintroduced a Venue

Royal Palm South Beach Miami joined Starwood's Tribute Portfolio of independent properties.

Event Report Posted June 23, 2015, 7:15 AM EDT

How to Grow Sponsors at an Annual Event

The SickKids Foundation has developed relationships with sponsors by offering perks at its annual fund-raiser.

Event Report Posted June 23, 2015, 7:00 AM EDT

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