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Event Coverage Archive

Audi Launches New Car With Holographic Duet From M.I.A. and Janelle Monaé

To introduce its new A3 sedan, the German automotive brand hosted simultaneous events in New York and Los Angeles that combined live performances with holograms.

Event Snapshot Posted 2 days ago

Why 'Bullets Over Broadway' Took Over the Met

Guests and cast members of the new Broadway show mingled among the statues during the play’s opening night party at the Metropolitan Museum of Art.

Event Report Posted 3 days ago

See Discovery's Technology-Powered Upfront

From a new app to a massive video wall, high-tech features were integrated into the annual Discovery Communications event for media buyers.

Event Report Posted 3 days ago

How a Pop-Up Flower Shop Boosted Gala Proceeds

At the Starlight Gala, attendees could purchase donated flower bouquets to help increase the benefit's take.

Event Snapshot Posted 3 days ago

Inside the House Calvin Klein Built—for a Party

The American fashion company built its own house to unite its different labels and products under one roof.

Event Report Posted 4 days ago

How a New Venue and Vision Changed the "Fashion for Paws" Benefit

An overhaul of the the pet-friendly runway show switched its venue and cut attendance.

Event Report Posted 4 days ago

Coachella Party Pictures: Innovative Ideas From the Biggest Bashes

The first weekend of the 2014 Coachella Valley Music and Arts Festival brought a slew of brands back to the desert for parties filled with inventive experiences and activities.

Event Report Posted 4 days ago

How New Food Festivals Can Stand Out—And Sell Out

AEG saw an opportunity to gather chefs in Los Angeles for two days of culinary programming.

Event Report Posted 5 days ago

'Food & Wine' Best New Chefs Party Gets Graffiti-Inspired Look

Graphics and bold colors inspired by street art set the tone at the annual event celebrating up-and-coming culinary talent.

Event Report Posted 10 days ago

Why American Express Used Grocery Items as Decor

To emphasize the target consumer for its latest credit card, the financial company turned ordinary everyday items into creative visuals at a New York event.

Event Report Posted 10 days ago

Why Cadillac Put a Car in a Furniture Store

With a focus on design, the automaker's launch party for its new electric vehicle took over a high-end furniture retailer in downtown Toronto.

Event Report Posted April 7, 2014, 7:30 AM EDT

Hotel Takeovers: Inside the Hottest Trend From Miami's Winter Music Conference

See how Red Bull, SLS South Beach, and others put their stamp on the electronic music event.

Event Report Posted April 3, 2014, 8:03 AM EDT

Inside HBO's Clever 'Veep' Premiere Party

HBO celebrated the third season of its hit television comedy Veep with a splashy, candy-filled fete.

Event Report Posted April 2, 2014, 7:15 AM EDT

See Guests Dine at an Oversize Artist's Palette

Guests dined at a table shaped like an artist's palette—complete with a giant prop paintbrush and flowers as paint—at Habitat for Humanity's "Blueprint" benefit in Florida.

Event Snapshot Posted April 1, 2014, 7:30 AM EDT

Financial Company Party Gets Country Look

As a nod to its headline performers, the kickoff party for Roth Capital Partner's conference saw hay bales, sunflowers, and biscuits.

Event Report Posted March 31, 2014, 7:00 AM EDT

'Divergent' Premiere Gives Fans Surprise Concert, Midnight Screening Passes

Summit Entertainment treated its wildly enthusiastic young adult fan base to surprise perks and access at the movie's premiere.

Event Report Posted March 27, 2014, 8:16 AM EDT

Wall-Length Gobo Adds Dramatic Dimension to Event Space

Event Snapshot Posted March 26, 2014, 7:30 AM EDT

Flower Arrangements With iPads Tell Guests a Story

The Miami launch of Kalla immersed guests in flowers with live arrangements, on-theme snacks, and more.

Event Report Posted March 26, 2014, 7:00 AM EDT

How to Grow a Kickoff Event—Without Sacrificing Style

The National Cherry Blossom Festival expanded its Pink Tie Party, drawing record crowds and larger sponsor activations.

Event Report Posted March 25, 2014, 7:45 AM EDT

The Best Decor Ideas From Diffa's Dining by Design in New York

The event hosted by Design Industries Foundation Fighting AIDS in New York once again provided a plethora of design inspiration.

Event Report Posted March 25, 2014, 7:30 AM EDT

18 Smart Strategies and Ideas From the TED Conference

This year Chris Anderson's buzzy conference—and its sister conference, TEDActive—moved to Canada, bringing along a slate of new concepts for TED's 30th anniversary incarnation.

Event Report Posted March 25, 2014, 7:15 AM EDT

19 Smart Design Ideas From SXSW 2014

AT&T, Yahoo, Absolut, Facebook, and other hosts found inventive ways to incorporate branding and products into events at this year's festival.

Event Report Posted March 24, 2014, 7:15 AM EDT

PR Stunt Brings Billboard to Life

Event Snapshot Posted March 24, 2014, 7:00 AM EDT

19 Ideas From Winter Benefits

Here's a look at decor, entertainment, catering, and more from winter benefits across North America.

Event Report Posted March 21, 2014, 7:53 AM EDT

Gala Guests Make Glamorous Entrance Via Water Taxi

Planners arranged water transportation for guests attending the Hearts & Stars gala.

Event Report Posted March 20, 2014, 7:00 AM EDT

14 Wild Guest Amenities at Redmoon's Spectacle Lunatique

From hot shaves to a private opera performance, Redmoon's gala offered unexpected sponsor perks.

Event Report Posted March 19, 2014, 7:15 AM EDT

35 Things You Missed at SXSW This Year

The 2014 music, film, and technology festival saw a slew of activations from a number of brands, including Mashable, Spotify, Pennzoil, Chevrolet, and 3M.

Event Report Posted March 18, 2014, 8:39 AM EDT

Hollywood Premiere Heads Inside "Bat Cave"

Event Snapshot Posted March 12, 2014, 7:00 AM EDT

How to Bring an Abstract Event Theme to Life

New World Symphony Gala celebrated "the Art of the Possible," challenging its event designer to present the theme visually.

Event Report Posted March 11, 2014, 7:45 AM EDT

Centerpieces Cause Fireworks—Literally—at Florida Ball

Event Snapshot Posted March 11, 2014, 7:30 AM EDT

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