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Event Coverage Archive

Pandora Targets College Students With Back-to-School Concert

To bring a 2,000-guest concert to the historic Santa Monica Pier, planners had to work with tight guidelines on everything from truck weight to the timeline.

Event Report Posted 2 days ago

See Inside Ikea's Buzz-Building Mobile Tour

To promote its new Miami store, the home furnishings retailer took a mini showroom across the city.

Event Report Posted 2 days ago

What Shark Week's Two-Day Fan Fest Looked Like

In an effort to inject the network's 27th Shark Week with a fresh feel, organizers brought Jimmy Buffett and other experiential entertainment options to Hermosa Beach for the inaugural Fin Fest.

Event Report Posted 6 days ago

Why Brad Pitt's New Orleans Gala Had a Construction Theme

Sheets of nails became centerpieces and other decor choices reinforce the homebuilding mission of the nonprofit Make It Right Foundation.

Event Report Posted 7 days ago

Would You Pay $250 for a Cocktail?

Event Snapshot Posted 8 days ago

Puma Hosts Soccer Game Inside Grand Central Terminal

To celebrate its partnership with Arsenal, Puma hosted an indoor soccer game replete with a 30-foot canon.

Event Report Posted 8 days ago

Teen Choice Awards 2014: Inside the V.I.P. Tent and Celebrity Gift Suite

Organizers of events surrounding Fox's annual show created spaces littered with products and decor that appealed to both young talent and their older, often equally influential, companions.

Event Report Posted 9 days ago

Miami/South Florida's Top 100 Events 2014

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted 9 days ago

How to Host a Screening in a Museum

Doubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.

Event Report Posted 10 days ago

How One Party Favor Got Guests Buzzing on Social Media

Personalized portraits at a launch event for Beautyblender saw guests promoting the gift—and the beauty brand—on Instagram.

Event Report Posted August 8, 2014, 3:56 PM EDT

Mercedes-Benz Uses Live Art to Kick Off Concert Tour

The luxury brand is bringing Alabama Shakes, Mayer Hawthorne, and Young the Giant, along with street artist Mr. Brainwash, on the road to promote its new vehicle.

Event Report Posted August 8, 2014, 7:15 AM EDT

How a Convention Surprised Fans With "Pop-Up Programming"

Find out why LeakyCon mixed clever, unscheduled moments into its five-day program.

Event Report Posted August 7, 2014, 7:00 AM EDT

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

12 Fairy Tale-Inspired Ideas From the Watermill Benefit

Artists interpreted folk tales and other stories to create live installations for the 21st annual Watermill Center benefit, which raised a record $2.2 million.

Event Report Posted July 31, 2014, 7:00 AM EDT

Comic-Con 2014: Buzzworthy Branding Ideas From Samsung, 'Wired,' and More

From unusual venues to social-media-driven contests, event hosts found new and unusual ways to attract attention at the buzzy San Diego convention.

Event Report Posted July 30, 2014, 2:49 PM EDT

Miami Swim Week: Inside the Runway Shows, Sponsor Activations, and V.I.P. lounges

Mercedes-Benz Fashion Week Swim marked its 10th year of swimsuit design and industry parties.

Event Report Posted July 24, 2014, 7:15 AM EDT

See a Six-Tier Wedding Cake Suspended From a Ceiling

Event Snapshot Posted July 23, 2014, 7:15 AM EDT

Pitchfork Music Festival 2014: Brand Activations From Goose Island, Topman, and More

The independent music festival in Chicago featured clever brand activations from live screen-printing to a "missed connections" board.

Event Report Posted July 22, 2014, 7:45 AM EDT

How to Overcome a Major Venue Obstacle

The traditional home of AT&T's Best of Washington party, the National Building Museum, installed a huge maze in the center of the venue. Here's how planners adapted without cutting the guest list.

Event Report Posted July 22, 2014, 7:15 AM EDT

Veuve Clicquot Goes Postal For Marketing Activation

To kick off its promotional summer tour, the champagne brand turned a raw studio into a post office with tongue-in-cheek references to mail, postmen, and the art of the handwritten letter.

Event Report Posted July 18, 2014, 4:33 PM EDT

Law Firm Celebrates WorldPride With "Big Gay Party"

To celebrate WorldPride Toronto, the law firm McCarthy Tétrault hosted a backyard-style bash replete with a rainbow-colored cake and mini disco balls.

Event Report Posted July 16, 2014, 7:30 AM EDT

25 Video Game Launch Ideas From Ubisoft, Nintendo, and More

From entertaining guests with dancers in custom LED suits to giving attendees the opportunity to test out a game on the deck of the world’s oldest active sailing ship, here are some inventive ways to score points at gaming events.

Event Report Posted July 15, 2014, 7:30 AM EDT

Southern California's Top 100 Events 2014

The list of the meetings, parties, and industry gatherings that make the most impact in Southern California year after year.

Top 100 Posted July 15, 2014, 3:30 AM EDT

Fever Pitch: 11 Ideas From World Cup Promos in the U.S.

As soccer fever swept the country, brands celebrated with sports-inspired events and Brazilian flair.

Event Report Posted July 11, 2014, 12:50 PM EDT

Would You Use a Storage Locker as a Venue?

Architecture studio Raw hosted its design-industry bash in a highly unusual location.

Event Report Posted July 10, 2014, 1:00 PM EDT

Kellogg's Pop-Up Puts Fresh Twist on Breakfast

The Kellogg's Recharge Bar pop-up in New York served new takes on familiar brands such as Rice Krispies, Frosted Flakes, and Raisin Bran.

Event Report Posted July 10, 2014, 7:49 AM EDT

Cointreau Event Turns Hotel Into French Home

The triple sec brand turned a downtown New York hotel into an immersive experience that showcased its history as well as its partnerships with art and design world influencers.

Event Report Posted July 9, 2014, 7:15 AM EDT

How to Put Your Event Logo Everywhere

Thrillist splashed the logo and hashtag for its Best Day of Your Life event on items from phone charging stations to cigar cutters.

Event Report Posted July 8, 2014, 7:30 AM EDT

Inside 'True Blood's Final-Season Premiere Party

HBO gave a nod to the vampire series' final season with coffins, funeral wreaths, and more macabre decor.

Event Report Posted July 3, 2014, 2:41 PM EDT

Must-See: Audi Builds Larger-Than-Life Scoreboard for the World Cup

The German automaker is using the headlights of its A8 flagship sedan for an enormous installation that displays the results of the FIFA World Cup in real time.

Event Snapshot Posted July 3, 2014, 2:08 PM EDT

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