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Event Coverage Archive

How One Event Used 24 Tons of Purple Sand

An Orlando soccer team incorporated its signature hue into a groundbreaking ceremony in surprising ways.

Event Snapshot Posted yesterday

Inside Lacoste's Interactive Pop-Up

The fashion label partnered with GQ to create an interactive pop-up that celebrated its newly redesigned website and its passion points.

Event Report Posted 2 days ago

See a Gala With Entertainment Everywhere

The Boston Lyric Opera's gala featured performances in unique places.

Event Report Posted 2 days ago

2014 New York City Wine & Food Festival: 20 Smart Ideas From Brands

Here's a look at how brands like Delta, J.C. Penney, KitchenAid, and Ronzoni stood out at the 2014 New York City Wine & Food Festival.

Event Report Posted 3 days ago

11 Inspiring Picnic Tabletops From Diffa Austin

Austin's first Urban Picnic by Design showcased a variety of design ideas, from Art Nouveau to Breaking Bad to The Wizard of Oz.

Event Report Posted 3 days ago

3 Ways Las Vegas's Life Is Beautiful Festival Grew and Changed

For its second go, the four-pronged festival expanded to three days and had a new footprint downtown with 70,000 square feet of grass.

Event Report Posted 3 days ago

See the Athletic-Inspired Alexander Wang for H&M Launch

The launch for the retailer's latest designer collaboration brought 1,000 guests to an indoor track and field center, where boxing bags, a parkour performance, and Astroturf set the scene.

Event Report Posted 8 days ago

New Festival Celebrates Vegan Lifestyle

Even planners were surprised at the popularity of Miami's inaugural Seed Food & Wine Festival.

Event Report Posted 8 days ago

Warner Brothers Rebuilds Central Perk to Mark 'Friends' Anniversary

To mark the 20th anniversary of its Emmy award-winning show, the entertainment company's consumer products division and TV group partnered with Eight O’Clock Coffee to create a replica of the Central Perk coffeehouse and open it to the public.

Event Report Posted 9 days ago

Why One Nonprofit Opted for a Smaller Fund-Raiser

For the 25th anniversary of its A Time for Heroes event, the Elizabeth Glaser Pediatric AIDS Foundation whittled 1,000 people off of last year's guest list in order to give donors and their families an intimate experience.

Event Report Posted 9 days ago

Old Navy Celebrates 20th Birthday With "Selfiebration" in Times Square

At the clothing store's birthday event, a machine created giant balloon selfies of guests.

Event Snapshot Posted 9 days ago

What Happens When a Chef Plays Event Planner

Media company Swoop partnered with Marc Forgione to create a no-rules dinner for its clients. Shoes optional.

Event Report Posted 10 days ago

11 Elegant Fall Picnic Ideas From the Veuve Clicquot Polo Classic

Year after year the French champagne house reinvents its outdoor event, combining its signature yellow with eye-catching design elements.

Event Report Posted 10 days ago

How to Host a Polished In-Office Party

Washington-based 360 Live Media opened its new office with a stylish, interactive gathering.

Event Report Posted October 21, 2014, 7:30 AM EDT

How the San Francisco Symphony Held 5 Events on a Single Night

To celebrate the start of its 103rd season, the San Francisco Symphony hosted an Opening Night gala with several moving parts.

Event Report Posted October 20, 2014, 7:30 AM EDT

Ferrari Takes Over Beverly Hills for Milestone Anniversary

In honor of its 60 years in the U.S., the automaker filled the California city with rare cars for a weekend of dramatic celebration.

Event Report Posted October 20, 2014, 7:15 AM EDT

How a Music Festival Managed a Serious Attendance Boom

Miami's III Points Festival switched venues to accommodate its 14,000 attendees.

Event Report Posted October 17, 2014, 7:15 AM EDT

How Southwest Made a Flight Feel Like a Theme Park

The airline staged a whimsical promotion to launch nonstop service between Dallas and Orlando.

Event Snapshot Posted October 16, 2014, 7:15 AM EDT

Bud Light Turns Quiet Ski Town Into Raucous Advertising Set

The beer brand hosted 1,000 of its biggest fans at a three-day party that turned a small Rocky Mountain town into “Whatever, USA.”

Event Report Posted October 16, 2014, 7:00 AM EDT

21 Reasons Austin City Limits Is Bigger Than Ever

The Texas music festival continued its upward momentum, drawing big crowds and just as impressive activations from brands during its 2014 run.

Event Report Posted October 15, 2014, 2:22 PM EDT

See Why Stormtroopers Guarded a Los Angeles Gala

The Los Angeles Philharmonic gala featured an appearance from some otherworldly characters.

Event Report Posted October 15, 2014, 7:00 AM EDT

Why Microsoft Built a Garage for Advertising Week

The tech giant's activation at the industry conference allowed people to tinker with new products in a relaxed setting.

Event Report Posted October 14, 2014, 7:00 AM EDT

TV Premiere Builds Custom Theater on the Beach

L.A.’s beach city is central to DirecTV’s new drama, but it didn’t have a venue that could support the event—so the production team made one.

Event Report Posted October 13, 2014, 7:15 AM EDT

Here's What Happens When Street Artists Decorate an Event

To celebrate the launch of its Perrier Inspired by Street Art collection, the beverage brand held artsy events throughout North America.

Event Report Posted October 10, 2014, 7:30 AM EDT

Guests Experience Life of a Model Through Oculus Rift at London Fashion Event

Canon used the virtual reality headsets to immerse guests in the hectic life of a model.

Event Report Posted October 9, 2014, 7:15 AM EDT

Why Models Wore Toilet Paper at This Fund-Raiser

The White Cashmere Collection fashion benefit put a unique spin on fund-raising, and on runway shows.

Event Report Posted October 8, 2014, 7:15 AM EDT

How to Pull Off a Concert at Sea

U.S. Coast Guard jurisdiction and a raw barge venue made Toyota's San Diego tour stop a logistically complex feat.

Event Report Posted October 8, 2014, 7:00 AM EDT

Washington's Top 100 Events 2014

The list of the meetings, parties, and industry gatherings that make the most impact in Washington year after year.

Top 100 Posted October 7, 2014, 3:00 AM EDT

16 Ways Brands Stood Out at the 2014 iHeartRadio Music Festival

With more than 20,000 fans in attendance, brands got creative in their attempts to engage the music-loving crowds at the Las Vegas festival.

Event Report Posted October 6, 2014, 7:45 AM EDT

Sabra Welcomes Consumers to Pop-Up Hummus House

Washington's latest restaurant is a pop-up concept from the popular hummus brand.

Event Report Posted October 6, 2014, 7:15 AM EDT

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