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Event Coverage Archive

Why This "Cheap" Brand Gave Away $10,000

For an attention-grabbing public promotion, Cheapflights Canada gave free money to passersby.

Event Snapshot Posted about 9 hours ago

Nintendo Launches 'Splatoon' With Massive Messy Obstacle Course

The Japanese gaming company took over the Santa Monica Pier with an ink-splattered event inspired by its latest game.

Event Report Posted about 10 hours ago

Why Omega Hosted Dinner on the Moon

The Swiss watchmaker built its own space capsule and lunar base inside a Texas aircraft hangar.

Event Report Posted yesterday

See How Patrón Is Using Virtual Reality for Education and Engagement

The brand is taking guests on a tour of its Mexico distillery with the help of immersive Oculus technology.

Event Report Posted yesterday

Are Breakfast in Bed Events a New Trend?

With its relaxing pop-up café styled to resemble a series of bedrooms, Ikea hoped to inspire guests to create their own bedroom oases with its products.

Event Report Posted yesterday

See the Backyard Barbecue Heinz Built—Indoors

With grills as props and picnic-like decor, the event had a summer-party vibe.

Event Report Posted 2 days ago

Why TNT Built a Ship for Selfies

The network is encouraging viewers to snap photos with a military member for a good cause.

Event Snapshot Posted 6 days ago

Why This Event Put Its Community Service Project on the Show Floor

Find out why there can be added benefits to bringing charitable activities on site to trade shows and conferences.

Event Report Posted 7 days ago

How Lighting Set a Futuristic Tone at This Gala

The American Cancer Society's Discovery Ball had a futuristic look and feel that underscored its tagline: "accelerating the cure."

Event Report Posted 7 days ago

5 Tips to Get People to Attend Your After-Party

Here's how the Phillips Collection boosted attendance at its annual gala's after-party.

Event Report Posted 7 days ago

8 Memorable Moments From Upfront Week 2015

The presentations and parties hosted by television networks didn't stray too far from the tried-and-true formula, but the four days of events still offered plenty of ideas that buzzed on social media.

Event Report Posted 8 days ago

Why This Gala Sent Guests Through a Maze

The Bata Shoe Museum's 20th anniversary gala in Toronto used a maze to inspire guests to explore its galleries.

Event Report Posted 8 days ago

What It Took to Create a Record-Breaking Projection at the Hoover Dam

Freightliner's product launch used the massive historic dam as a projection surface, and nabbed a Guinness record in the process.

Event Report Posted 8 days ago

See How Live-Streaming Can Reach More Donors

Find out why Orlando’s Runway to Hope shared its entire event online.

Event Report Posted 9 days ago

How to Prevent Gala Overdose During Benefit Season

The Pediatric Oncology Group of Ontario found clever ways to lure gala-weary donors to its annual event.

Event Report Posted 9 days ago

Miami/South Florida's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Miami/South Florida year after year.

Top 100 Posted 10 days ago

Disney Magic? How the Studio Hosted a Private Event Within a Packed Theme Park

After the Tomorrowland premiere, guests entered a private party through a snaking path inside Disneyland.

Event Report Posted 10 days ago

How Lollapalooza Inspired the 2015 N.F.L. Draft

For the first time in 51 years, the N.F.L. hosted its player draft in Chicago where a new, free festival lured thousands of fans.

Event Report Posted May 15, 2015, 7:30 AM EDT

See the James Beard Foundation Awards' Chicago Debut

For the first time, the James Beard Foundation hosted its prestigious award gala outside of New York City.

Event Report Posted May 14, 2015, 7:45 AM EDT

How Robin Hood Turned Its Benefit Into a Personal Affair

Paul McCartney headlined the star-filled event, which also celebrated everyday residents from the photo blog Humans of New York.

Event Report Posted May 14, 2015, 7:30 AM EDT

How the Met Gala Avoided Chinese Clichés

Organizers of the museum's influential fund-raiser found elegant ways to incorporate Chinese imagery, the focus of the Costume Institute's spring exhibition.

Event Report Posted May 13, 2015, 12:23 PM EDT

15 Stylish Festival Ideas From the Rock in Rio Music Fest

For its debut in the United States, the global festival is taking over Las Vegas with dramatic curving architecture and design-minded production.

Event Report Posted May 13, 2015, 7:30 AM EDT

Inside Target's Colorful Spring Launches for Lilly Pulitzer and Todd Oldham

The retailer marked its latest collaborations by hosting two separate events in New York, held within a week of each other.

Event Report Posted May 7, 2015, 1:50 PM EDT

See How the Country's Largest Disco Ball Became an Event Centerpiece

For a real estate launch party in Miami, the focal point was a giant disco ball, which posed some logistical challenges for producers.

Event Report Posted May 7, 2015, 7:15 AM EDT

How Sapphire Now Is Using Attendee-Tracking Systems

Find out how the tech conference is using iBeacons and Wi-Fi heat mapping to improve the customer experience.

Event Report Posted May 7, 2015, 7:00 AM EDT

How to Get Guests Interacting With Art

The Art Gallery of Ontario brought giant insects, camouflage rooms, and fortune-tellers to its quirky, sold-out Massive Party.

Event Report Posted May 6, 2015, 7:15 AM EDT

Inside the Sales Conference That Put a Virtual Jet on Stage

Berkshire Hathaway's HomeServices used a mockup of a G5 jet as part of the large-scale theatrics in its sales conference's stage show.

Event Report Posted May 6, 2015, 7:00 AM EDT

How to Host a Breakfast in Bed Event—at Night

The mattress company Casper invited 100 New Yorkers to an evening event with an irreverent breakfast theme.

Event Report Posted May 5, 2015, 7:30 AM EDT

Why One Retailer Offered Bedside Chats at a Breakfast Launch

To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.

Event Report Posted May 4, 2015, 7:15 AM EDT

Citi Creates "Botanical-Chic" Activation for Earth Day

To promote its partnership with the Global Poverty Project, Citi created a leafy retreat on the grounds of the Global Citizen Earth Day festival.

Event Report Posted April 30, 2015, 7:00 AM EDT

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