Event Coverage Archive

Downtown Manhattan’s New Architectural Icon Celebrates Grand Opening

The unique architecture surrounding the Westfield World Trade Center in New York provided a stunning backdrop during the complex's grand-opening event.

Event Snapshot Posted 2 days ago

Peek Inside a Dinner Party Where Guests Ate Dirt and Candlewax

Stella Artois hoped to inspire event hosts with a theatrical, one-of-a-kind dining experience.

Event Report Posted 2 days ago

How to Keep the Vibe Strong From Day to Night at Destination Festivals

At the inaugural Vertex Festival in Colorado, daytime DJs, field trips, and other activities kept attendees engaged before headliners took the stage.

Event Report Posted 3 days ago

How This Kid-Friendly Tour Celebrated 75 Years of Curious George

Education publisher Houghton Mifflin Harcourt marked the character milestone with a cross-country mobile tour for kids.

Event Report Posted 4 days ago

Why This Food Brand Built a Farm in New York City

Prego introduced its new sauces with a giant jar filled with veggies, hay bales, and fair games.

Event Report Posted 4 days ago

19 Olympics Sponsor Activations and Experiences That Stood Out in Rio

Olympic sponsors—including Coca-Cola, Samsung, and Omega—showcased interactive experiences during the 2016 Summer Olympics in Rio de Janeiro.

News Posted 6 days ago

How This Aquarium Fund-Raiser Made a Splash With Attendees

Shedd Aquarium's 10th annual Blu benefit in Chicago had several marine-influenced activities for guests.

Event Snapshot Posted 9 days ago

See How This Tech-Industry Benefit Highlighted Young Coders

All Star Code's third annual benefit featured interactive technology demonstrations designed by its students.

Event Report Posted 11 days ago

See How Pillows Helped Design an Entire Bar

A customized bar at a Miami event was decorated by decals whose pattern was inspired by a graphic pillow.

Event Snapshot Posted August 12, 2016, 7:15 AM EDT

See How Culture and Technology Mixed at an Olympics Viewing Party

Comcast and the Brazilian Embassy in Washington, D.C., hosted a tech-oriented Summer Olympics viewing party that celebrated Brazilian and American cultures.

Event Report Posted August 11, 2016, 7:00 AM EDT

11 Kitschy, Tropical Design Ideas From the Teen Choice Awards

Fox decked out its V.I.P. tent with a vintage, Palm Beach-like look that breathed new life into the "grandmother's" decor vibe.

Event Report Posted August 10, 2016, 7:00 AM EDT

Unpredictable Hamptons Benefit Delights Guests—Even Without Kanye West

The Watermill Center presented a number of interactive and provocative art installations at its annual benefit and dinner, despite the rapper's last-minute cancellation.

Event Report Posted August 10, 2016, 6:45 AM EDT

This 'Bachelorette' Viewing Party Exploited the Show's Best Cliches

Wedding Paper Divas and Mindy Weiss hosted an event that playfully poked fun at the ABC show's popular recurring phrases and themes.

Event Report Posted August 8, 2016, 7:15 AM EDT

Why Heineken Redesigned Toronto Streetcars With Painted Art

The beer brand hosted a consumer event as part of its new global campaign, inviting local Toronto artists to paint canvas streetcar replicas.

Event Snapshot Posted August 4, 2016, 7:15 AM EDT

How Lollapalooza Encouraged Guests to Stay for One Extra Day

This year, the legendary Chicago festival ran for four days—and sponsors ensured that guests had everything they needed to stick around.

Event Report Posted August 3, 2016, 7:30 AM EDT

25 Dynamic Event Ideas From the Political Conventions

The Republican and Democratic National Conventions brought steal-worthy ideas for catering, decor, activities, and more.

Event Report Posted August 1, 2016, 7:15 AM EDT

The Event Production Numbers Behind the Democratic National Convention

Hargrove, the convention's general contractor, tallied up some key numbers in pulling off the mega event.

Event Snapshot Posted July 28, 2016, 7:30 AM EDT

The New Way an Elegant Gala Thanked Top Sponsors

For its annual gala, the Lincoln Park Zoo added cabanas as a place for its biggest donors to relax after dinner.

Event Report Posted July 28, 2016, 7:00 AM EDT

Panorama 2016: See How the Inaugural Music Festival Brought Its Tech-Art Theme to Life

Panorama, Goldenvoice's first New York music festival, provided attendees with a variety of interactive digital art experiences and brand activations.

Event Report Posted July 27, 2016, 7:15 AM EDT

Toronto's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Toronto year after year.

Top 100 Posted July 26, 2016, 3:00 AM EDT

How to Design an Event That’s "Futuristic But Not Cheesy"

Projection mapping, an animated photo booth, and a forward-thinking speaker helped Century 21 show agents what the future holds for the real estate industry.

Event Report Posted July 25, 2016, 7:30 AM EDT

See How This Sorority Staged the World's Largest Plated Dinner

More than 22,000 guests filled the Georgia World Congress Center in Atlanta as part of Alpha Kappa Alpha's biennial conference.

Event Snapshot Posted July 25, 2016, 7:15 AM EDT

Pitchfork Music Festival: 15 Ideas for Throwback-Style Brand Activations

At the independent music festival in Chicago, brands engaged fans with whimsical, low-tech attractions.

Event Report Posted July 20, 2016, 7:15 AM EDT

How the World's Most Popular Emoji Inspired an Interactive Pop-Up Exhibit

To celebrate World Emoji Day and its latest global campaign, Pepsi invited guests to explore the history of “I love you”—without saying a word.

Event Report Posted July 19, 2016, 7:15 AM EDT

Why Did an Automaker Partner With a Fashion Event?

Ford's presence at fashion pop-up Made L.A. might seem surprising at first—but it was actually a natural fit.

Event Report Posted July 11, 2016, 7:00 AM EDT

See an All-American Soiree—With a French Spin

Chandon celebrated the launch of its patriotic limited-edition bottles with a party inspired by the brand's French and American heritage.

Event Report Posted July 7, 2016, 7:00 AM EDT

How This Beauty Brand Created Six Events in One

Lancôme introduced its newest products with a room-by-room journey through a historic New York mansion.

Event Report Posted July 6, 2016, 7:30 AM EDT

12 Playful Ideas for a Preppy Event

At a glance, Svedka's country club theme looked buttoned-up and fussy, but closer inspection revealed whimsical, playful details.

Event Report Posted July 6, 2016, 7:15 AM EDT

6 Interactive Ways This Athletic Event Got Into the Olympic Spirit

Olympic Day DC in Washington, D.C., promoted the upcoming Summer Games with interactive athletic experiences.

Event Report Posted July 5, 2016, 7:15 AM EDT

How to Bring a Decommissioned Venue Back to the Future

The seventh annual Luminato Festival's futuristic theme allowed guests to explore areas of the decommissioned Hearn Generating Station that were previously closed to the public.

Event Report Posted July 5, 2016, 7:00 AM EDT

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