Event Coverage Archive

A New Twist on Event Signage—That You Can Eat

Videri Chocolate Factory partnered with digital ad agency Baldwin& to create two-pound edible chocolate posters for the factory's fifth anniversary campaign.

Event Snapshot Posted about 19 hours ago

Why This Beauty Brand Threw a Beach Party in January

To introduce its newest product, Kiehl’s invited guests to a warm, sunny setting in downtown Manhattan.

Event Report Posted 6 days ago

C.E.S. 2017: What Caused the Biggest Buzz on Social Media

Brands including LG, Panasonic, and Spotify offered attendees visual interactive experiences and product demos at booths, which created buzz on social media for the 50th edition of C.E.S.

Event Report Posted 6 days ago

Golden Globes 2017: Party Pictures From Fox, HBO, 'InStyle,' Weinstein Company, and More

Metallic decor, over-the-top chandelier installations, and copious champagne delivered in inventive ways ruled the night.

Event Report Posted 7 days ago

See How Ice Sculptures Turned a Shopping Center Into a Winter Wonderland

Ice sculpting company Ice Lab created numerous fashion- and holiday-theme ice sculptures for a December art event at CityCenterDC.

Event Report Posted January 4, 2017, 7:00 AM EST

See How This Gala Created a Winter Wonderland

The Choral Arts Society of Washington took inspiration from a sculpture at the Swiss ambassador's residence to create a Swiss Alps-theme design for its annual holiday gala.

Event Report Posted December 22, 2016, 7:00 AM EST

Samsung's Virtual-Reality Sleigh Ride Combines Technology With Festivity

Consumers flocked to try the pop-up experience in New York and Los Angeles.

Event Snapshot Posted December 21, 2016, 7:00 AM EST

How Delta Took More Than 150 Kids to the North Pole

The airline partnered with Children's Hospital Los Angeles and P.S. Arts to turn the Delta hangar at the Los Angeles International Airport into a holiday wonderland.

Event Report Posted December 19, 2016, 7:30 AM EST

Airline Pop-Up Shows Off Customer Service With Surprising Acts of Kindness

At a San Francisco pop-up, KLM Royal Dutch Airlines directed friendliness and over-the-top conveniences to consumers and passersby.

Event Report Posted December 14, 2016, 7:15 AM EST

How MGM Brought Las Vegas Glitz to the Washington Area

Celebrity chefs, Cirque du Soleil, and Sarah Jessica Parker set the tone for MGM National Harbor's glamorous grand opening in Maryland.

Event Report Posted December 13, 2016, 7:15 AM EST

How the National Christmas Tree Lighting Became More Eco-Friendly

The 94th annual event, also known as the Pageant of Peace Ceremony, incorporated sustainable elements into the tree’s design.

Event Snapshot Posted December 9, 2016, 7:15 AM EST

Art Basel 2016: Inside the Splashiest Events and Installations

Brands such as Ritz-Carlton, Tag Heuer, and Dean & Deluca hosted events during a busy Miami Art Week.

Event Report Posted December 8, 2016, 7:15 AM EST

Disney Turns Hollywood Into Hawaii for 'Moana' Premiere

Moana's world premiere screening in Hollywood featured Polynesian dancers, on-theme decor, and giveaways.

Event Report Posted December 7, 2016, 7:00 AM EST

Washington’s Top 100 Events 2016

The list of the meetings, galas, and industry gatherings that make the most impact in Washington year after year.

Top 100 Posted December 6, 2016, 3:00 AM EST

L.A. Auto Show Parties: 8 Engaging Ideas From Ford, Jaguar, Land Rover, and Volkswagen

Automakers went for interactive experiences that ranged from old-school to decidedly high-tech.

Event Report Posted December 5, 2016, 7:15 AM EST

Why Luggage Was Used as Performance Art for Cyber Monday

Innovative luggage startup Raden partnered with performance artist Matt Raden to showcase its tech-friendly suitcases through a pop-up stunt at New York hotels.

Event Snapshot Posted December 5, 2016, 7:00 AM EST

'Gilmore Girls' Fans Geek Out at Real-Life Stars Hollow

Quaint was the name of the game at the experiences surrounding the show's Netflix revival.

Event Report Posted November 30, 2016, 7:15 AM EST

See a Tented Gala That Looked Like a Starry Night

The City of Hope gala had a lunar-like stage and a starry tented backdrop.

Event Report Posted November 23, 2016, 7:15 AM EST

How Current Events Inspired This Museum's First Amendment-Theme Party

The Newseum's seasonal Newseum Nights party focused on the First Amendment's freedom of speech and expression proposition with activation and entertainment tie-ins to current events.

Event Report Posted November 22, 2016, 7:15 AM EST

How This Pop-Up Gallery Artfully Celebrated Recycled Denim

Cotton Incorporated hosted a weekend-long pop-up art gallery that celebrated the 10th anniversary of its denim-to-insulation recycling program.

Event Report Posted November 21, 2016, 7:45 AM EST

See How This Event Made Bare Lightbulbs Look Elegant and Rich

Rolex created the look of a starlit sky over an exclusive awards dinner.

Event Snapshot Posted November 21, 2016, 7:30 AM EST

How the Knock Out Abuse Gala Reorganized After Separating From Fight Night

Knock Out Abuse reworked its ticketing and fund-raising options to recoup attendance lost by separating from Fight for Children's Fight Night for the first time in its 23-year history.

Event Report Posted November 18, 2016, 7:00 AM EST

See a 100-Foot-Long Sushi Roll Made for a Vegas Restaurant Launch

Morimoto Las Vegas opened with a festive party that included hands-on food prep.

Event Snapshot Posted November 14, 2016, 7:30 AM EST

Why This Pop-Up Café Served Mini Versions of Popular New York Foods

Zagat celebrated the launch of its 2017 New York City Restaurants Guide with a pop-up café that served tiny dishes from notable city restaurants.

Event Snapshot Posted November 14, 2016, 7:15 AM EST

What Made This Food Festival So Instagram-Friendly?

The founders of the inaugural Dessert Goals event understood that guests and consumers eat with their eyes first.

Event Report Posted November 10, 2016, 7:00 AM EST

14 Inspiring Tabletops From Diffa's Dining by Design in Chicago

Butterflies, graffiti, and other motifs inspired decor at the always-creative benefit.

Event Report Posted November 9, 2016, 7:30 AM EST

Why a Luxury Fashion Brand Planned a Playful Dinosaur-Theme Party

Coach's whimsical collection inspired a kickoff bash where a prehistoric look and feel ruled.

Event Report Posted November 9, 2016, 7:15 AM EST

Why Rémy Martin Launched a Tour to Educate and Entertain

The French spirits brand launched a traveling pop-up experience for consumers that offered a combination of cognac-inspired art, food, and education.

Event Report Posted November 8, 2016, 7:15 AM EST

World Series Mania: How a Chicago Gala Catered to Guests Who Wanted to Watch Baseball

Planners of the Field Museum benefit made some quick changes to accommodate baseball fans.

Event Snapshot Posted November 4, 2016, 7:15 AM EDT

Why 1,000 Guests Came to an Underwater Music Party

At a Red Bull Music Academy event, an underwater sound system let guests experience music in a new way.

Event Snapshot Posted November 4, 2016, 7:00 AM EDT

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