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Event Coverage Archive

2015 MTV V.M.A.s Parties: the New Brands and Events Surrounding This Year's Awards

Just as the Video Music Awards show moves and evolves over the years, so do the parties, with a new mini-festival and a big-brand format change for this year.

Event Report Posted about 5 hours ago

Where Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. Open

To promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.

Event Report Posted about 5 hours ago

Top 100 Events in the United States 2015

The annual award shows, benefits, and other gatherings in the U.S. that set the standard for the event industry.

Top 100 Posted yesterday

Top 100 Events in Canada 2015

The annual award shows, benefits, and other gatherings in Canada that set the standard for the event industry.

Top 100 Posted 2 days ago

How Pandora Transformed a City Block Into Its Largest Single-Day Event

The Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.

Event Report Posted 2 days ago

Why Ferrari Took Over a Gas Station

The luxury Italian automaker looked to engage current and potential clients with Casa Ferrari, a pop-up activation during Monterey Car Week.

Event Report Posted 6 days ago

Steal These 14 Ideas From Summer Promotions

The warm months of 2015 inspired brands to engage consumers with unique billboards, boats, and blimps.

Event Report Posted 7 days ago

How Oakley Designed a World Tour Around Fans' Passion for Sports

As part of its One Obsession campaign, the brand hit Los Angeles and London with experiential skate and cycling pop-ups.

Event Report Posted 7 days ago

6 Nautical Event Ideas for an End-of-Summer Bash

W Hotels Worldwide celebrated its new property with a private boat party filled with oceanic inspiration.

Event Report Posted 7 days ago

Teen Choice Awards: the Strategic Design Behind Fox's All-Ages V.I.P. Tent

To accommodate families of sponsors and V.I.P.s, Fox created a space with a purposeful layout to equally serve kids' and adults' preferences.

Event Report Posted 9 days ago

Get Inspired for Fall: How to Throw a Plaid Picnic

The Adam Lippes for Target preview event brought the designer's buffalo plaid-inspired collection and a sense of fall to a rooftop garden in the middle of August.

Event Report Posted August 20, 2015, 7:15 AM EDT

How One Brand Invented a New Event for an Unlikely Sponsor

A culinary road trip concept felt like an organic, on-brand way to integrate Honda as a first-time Thrillist event sponsor.

Event Report Posted August 19, 2015, 7:15 AM EDT

How a Circus Festival Turned Bystanders Into Acrobats

Montréal Complètement Cirque auditioned everyday citizens to take part in the opening-night event.

Event Report Posted August 13, 2015, 7:15 AM EDT

10 Outdoor Entertaining Ideas From Diffa’s Picnic by Design

Get inspiration for alfresco dining from the foundation's summer benefit.

Event Report Posted August 12, 2015, 7:30 AM EDT

Summer Blockbusters 2015: 22 Photos From Hollywood's Big Movie Premieres

The studios built out major arrivals areas and party spaces for major movies with massive revenue goals like Straight Outta Compton, Terminator Genisys, and Jurassic World.

Event Report Posted August 12, 2015, 7:15 AM EDT

How This Event Avoided Insulting an International Audience

The Salvation Army's 150th anniversary congress navigated cultural sensitivities and logistics to accommodate participants from more than 100 countries.

Event Report Posted August 10, 2015, 7:30 AM EDT

How the Watermill Refreshed Its 22-Year-Old Benefit

To fully utilize its grounds and introduce new elements, the Watermill Center changed the layout of its annual fund-raiser.

Event Report Posted August 6, 2015, 7:00 AM EDT

How to Host a Christmas Party in July

Chicago's Lincoln Park Zoo Ball had an "Arctic Blast" theme—but took place in the summertime.

Event Report Posted August 5, 2015, 7:30 AM EDT

Lollapalooza 2015: How Sponsors Lured Festivalgoers With V.I.P.-Style Perks

At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.

Event Report Posted August 4, 2015, 7:45 AM EDT

See How a Brand Took Its Flying Snacks on Tour

GoGo Squeez promoted its on-the-go applesauce pouches with a custom, interactive vending machine that launched its products into the air.

Event Snapshot Posted August 3, 2015, 7:30 AM EDT

Scenes From the First New York Fashion Week: Men's

From Thom Browne's mirrored box and John Varvatos's umbrella-covered ceiling to Cadillac's pop-up photo studio, the Council of Fashion Designers of America's new event brought inspiring ideas to New York.

Event Report Posted July 30, 2015, 8:14 AM EDT

The Staggering Numbers Behind the Special Olympics Events in Los Angeles

With 6,500 athletes from 165 countries, the year's largest sports and humanitarian event is underway amid large-scale logistics and production.

Event Report Posted July 29, 2015, 8:00 AM EDT

9 Ideas for Entertaining Summer Associates

Here are fun ideas for entertaining employees to steal from Groupon's annual outing.

Event Report Posted July 29, 2015, 7:45 AM EDT

See How a Farm Stand Showcased Designer Shoes

An Italian fashion designer used fruits and vegetables to showcase a shoe collection at a Hamptons luncheon.

Event Snapshot Posted July 28, 2015, 8:00 AM EDT

Why Adidas Built Its Own Soccer Field in a Warehouse

The sportswear brand looked to tap into the growing popularity of soccer in the U.S. by launching its new cleats with a tournament.

Event Report Posted July 24, 2015, 7:00 AM EDT

How Local Event Producers Saved Swim Week

After IMG announced a hiatus for Fashion Week Swim, others stepped up to stage runway shows, presentations, and other events.

Event Report Posted July 23, 2015, 8:00 AM EDT

2015 Pan American Games: See Inside the Internationally Influenced Events

The Pan Am Games in Toronto have inspired events and activations that celebrate a multitude of countries—including, of course, Canada.

Event Report Posted July 23, 2015, 7:45 AM EDT

Pitchfork Music Festival 2015: See 14 Interactive Sponsor Activations

Brands at Chicago's independent music festival created participatory experiences for music fans.

Event Report Posted July 22, 2015, 7:45 AM EDT

ESPN Targets Multiple Audiences With ESPY Week Events

From an elite suite designed for athletes to an after-party for 3,400 with arena-level entertainment, ESPN's award week events catered to an array of specific crowds.

Event Report Posted July 22, 2015, 7:30 AM EDT

How an Online Brand Brought the Fan Experience Into Real Life

DraftKings hosted an activity-filled N.B.A. draft party that brought 4,000 guests to downtown Philadelphia.

Event Report Posted July 22, 2015, 7:15 AM EDT

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