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Event Coverage Archive

15 Creative Catering Ideas From White House Correspondents' Dinner Parties

Washington caterers served a variety of innovative dishes—from the colorful to the savory—at brunches, receptions, and after-parties.

Event Report Posted about 12 hours ago

See Montblanc’s Chic, History-Inspired Anniversary Celebration

The German luxury brand marked its 110th anniversary with a black-tie event that highlighted its history.

Event Report Posted about 13 hours ago

Why This Food Festival Reinvented its V.I.P. Experience

Organizers of Taste of the Nation in New York tested out a more crowd-friendly approach for its high-end patrons.

Event Report Posted 2 days ago

See a Birthday Cake Ablaze With 50,151 Candles

Mike's Hard Lemonade invited fans to participate in the record-breaking stunt.

Event Snapshot Posted 2 days ago

How Google, Tinder, and Twitter Engaged Guests During White House Correspondents' Dinner Events

Tech companies joined traditional media in hosting events that got guests interacting through games and other experiences.

Event Report Posted 2 days ago

How Dos Equis Said Goodbye to the “Most Interesting Man in the World”

The Mexican beer brand hosted a series of auction-theme events to celebrate the end of the popular ad campaign.

Event Report Posted 9 days ago

See a Spring Benefit With a Playful Twist

The Public Art Fund's annual fund-raiser featured dart-throwing and elegant game-inspired decor elements.

Event Report Posted 9 days ago

See the Shiny Way Tiffany Feted its Top Clients

The focal-point decor piece took inspiration from a statement necklace.

Event Snapshot Posted 10 days ago

How HBO Immersed Guests in the ‘Game of Thrones’ World

Using dragons, props, and more, HBO’s premiere party created environments and activities inspired by the show.

Event Report Posted 11 days ago

How to Design a Childlike—But Still Elegant—Event

Unicef's annual Hope Gala entertained a black-tie crowd in a setting inspired by a playground.

Event Report Posted April 21, 2016, 7:30 AM EDT

How to Bring a Festival Vibe to a Cocktail Party

See inside a new cocktail event from the producers of Bonnaroo.

Event Report Posted April 20, 2016, 7:30 AM EDT

See a Grilled-Cheese-Theme Snow Day—in April

To promote its new Artesano bread and celebrate National Grilled Cheese Month, Sara Lee hosted a "snow day" in warm weather.

Event Snapshot Posted April 19, 2016, 7:15 AM EDT

McDonald’s Revamps Physical, Digital Experiences to Boost Engagement

See how the fast-food giant translated feedback from its convention task force into action at this year’s event.

Event Report Posted April 19, 2016, 7:00 AM EDT

Steal These 16 Smart Ideas From the Coachella Festival Grounds

Goldenvoice and its official sponsors executed clever twists on sustainability, logistics, technology, and more.

Event Report Posted April 18, 2016, 2:16 PM EDT

How One Event Balanced V.I.P.s and the Public

The second edition of the Longines Global Champions Tour kicked off its world tour in Miami Beach.

Event Report Posted April 15, 2016, 7:15 AM EDT

Why Did This Caterer Serve Garbage?

To help raise environmental awareness, Scoozi Events offered an innovative menu of repurposed food waste and scraps.

Event Report Posted April 15, 2016, 7:00 AM EDT

How Changing Your Venue Can Reinvigorate a Gala

The American Cancer Society hosted its 10th annual Discovery Ball at a new location this year.

Event Report Posted April 13, 2016, 7:30 AM EDT

See a Lush Arrivals Area Covered in Jungle Canopy

Disney's premiere for The Jungle Book transported guests into the film's exotic world from the moment they arrived.

Event Report Posted April 13, 2016, 7:15 AM EDT

How a Busy Train Terminal Turned Into a Health Marketplace

Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.

Event Report Posted April 12, 2016, 7:15 AM EDT

How to Transport Event Guests Into the Future

During the Game Developers Conference, App Annie hosted an event that had a futuristic vibe.

Event Report Posted April 11, 2016, 7:30 AM EDT

How AT&T Brought Final Four Fans Inside the Game

The brand's immersive experience simulated the atmosphere of shooting a game-winning free throw.

Event Report Posted April 7, 2016, 7:00 AM EDT

How This Gala Used Decor to Surprise Guests

The New World Symphony gala entertained guests with plenty of unexpected details.

Event Report Posted April 6, 2016, 7:15 AM EDT

How ‘Glamour’ and Facebook Are Getting Women Involved in Politics

The brands kicked off an election-year event series to highlight issues that matter to women.

Event Report Posted April 5, 2016, 7:15 AM EDT

Why Toyota Built a Climbing Wall in Times Square

The Japanese automaker built a rock wall in New York to promote its new RAV4 Hybrid car.

Event Report Posted March 31, 2016, 7:00 AM EDT

See How Vans Celebrated Its 50th Anniversary Around the Globe

Vans celebrated its history with a global celebration.

Event Report Posted March 30, 2016, 8:00 AM EDT

How to Grow Your Event Footprint Up, Not Out

The Pink Tie Party took advantage of soaring ceilings in its venue to rethink its design.

Event Report Posted March 29, 2016, 7:00 AM EDT

Southern California's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Southern California year after year.

Top 100 Posted March 29, 2016, 3:00 AM EDT

How Moët Made a Dinner in a Stadium Feel Intimate

During the BNP Paribas Open, a group of 50 dined at a long table right on the tennis court.

Event Report Posted March 28, 2016, 7:00 AM EDT

SXSW 2016: What You Missed at This Year's Festival

The annual tech, music, and film festival featured activations, interactive experiences, parties, and lounges from brands including Bud Light, Pandora, Samsung, HBO, and Gatorade.

Event Report Posted March 24, 2016, 8:10 AM EDT

How to Curate the Right Crowd for Your Event

During Miami Music Week, BMF Media and Smirnoff hosted events with specific guests in mind.

Event Report Posted March 24, 2016, 7:45 AM EDT

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