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Event Coverage Archive

How Tweeting Unlocked a Secret at This Event

Martell celebrated its 300th anniversary with activations that encouraged guests to promote the brand on social networks.

Event Report Posted 3 days ago

Why Epson Built a Giant Water Tank in Times Square

Epson celebrated the launch of its new printer with performances in a giant multicolor swim tank.

Event Report Posted 3 days ago

Fashion Week Recap: Inspiring Ideas From the Shows and Events

The high-profile fashion industry gathering offered a multitude of striking shows, even as biannual event worked through some growing pains.

Event Report Posted 4 days ago

Why This New York Fashion Week Event Had a 12-Year-Old DJ

For its first Fashion Week event, Paul Frank Industries aimed to engage both parents and children.

Event Report Posted 4 days ago

See the Unusual Way a Liqueur Brand Delivered Drinks

Alcohol delivery service Minibar and St. Germain teamed up recently to provide "biketenders" around New York.

Event Snapshot Posted 4 days ago

San Francisco's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in the Bay Area year after year.

Top 100 Posted 5 days ago

Why NBC Gave Fans Super Powers and Tattoos

The television network promoted two new dramas with interactive experiences that included a 4-D game and temporary tattoos.

Event Report Posted 6 days ago

How to Design an Event That Looks Good on Social Media

For its Streamy Awards after-party, Fullscreen created an experience filled with shareable moments for its social-media-savvy millennial and Gen Z crowd.

Event Report Posted 6 days ago

Does Your Event Need a "Science Sommelier"?

The Adler Planetarium's Celestial Ball offered table-side science experiments.

Event Snapshot Posted 10 days ago

A Custom Conference Experience for 170,000 Attendees? Yes, It Is Possible

Find out how the cloud-computing company uses a combination of high-tech and high-touch strategies at its annual Dreamforce event.

Event Report Posted 10 days ago

TIFF 2015: How Street Culture—and Backyard Barbecues—Inspired This Year's Parties

For this year's Toronto International Film Festival, brands and event producers hosted low-key affairs.

Event Report Posted 11 days ago

See the Eye-Catching Cakes at This New Trade Show

From elaborate wedding cakes to edible clothing, Satin Ice's new event showcased creativity in cake and sugar design.

Event Report Posted September 22, 2015, 7:30 AM EDT

Emmy Awards Pictures: 20 Highlights From the Parties and Suites

In addition to the annual Governors Ball and HBO bashes, events surrounding this year's Emmys included new programming from Vanity Fair and a shake-up on the swag suite scene.

Event Report Posted September 22, 2015, 7:00 AM EDT

How a Nonprofit Weaved Its Work Into a Fund-Raiser

See how a new event devised creative activities to generate donations.

Event Report Posted September 17, 2015, 7:30 AM EDT

See an Event That Engaged All 5 Senses

Stella Artois' "Sensorium" event pairs dinner courses with corresponding sounds, smells, and sights.

Event Report Posted September 15, 2015, 7:00 AM EDT

See the "Hydro-Interactive" Tennis Experience American Express Built

To celebrate the 2015 U.S. Open, the financial services company hosted a "hydro-interactive" experience that let fans play virtual games projected onto a giant wall of water.

Event Report Posted September 10, 2015, 7:00 AM EDT

11 Ideas From Summer Benefits

Here's a look at the best ideas for decor, catering, and more from summer benefits across North America.

Event Report Posted September 9, 2015, 7:15 AM EDT

'Food and Wine' Magazine Brings a New Food Festival to Chicago

The new-to-Chicago food fest put a spotlight on local culinary talent and emphasized interaction between guests and chefs.

Event Report Posted September 8, 2015, 7:30 AM EDT

How a Children’s Camp Became a Conference Venue

More than 2,000 people converged on a children’s camp in the Adirondacks for education, networking, and old-fashioned fun.

Event Report Posted September 3, 2015, 7:15 AM EDT

2015 MTV V.M.A.s Parties: the New Brands and Events Surrounding This Year's Awards

Just as the Video Music Awards show moves and evolves over the years, so do the parties, with a new mini-festival and a big-brand format change for this year.

Event Report Posted September 2, 2015, 7:30 AM EDT

Where Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. Open

To promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.

Event Report Posted September 2, 2015, 7:00 AM EDT

Top 100 Events in the United States 2015

The annual award shows, benefits, and other gatherings in the U.S. that set the standard for the event industry.

Top 100 Posted September 1, 2015, 12:15 AM EDT

Top 100 Events in Canada 2015

The annual award shows, benefits, and other gatherings in Canada that set the standard for the event industry.

Top 100 Posted September 1, 2015, 12:00 AM EDT

How Pandora Transformed a City Block Into Its Largest Single-Day Event

The Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.

Event Report Posted August 31, 2015, 7:15 AM EDT

Why Ferrari Took Over a Gas Station

The luxury Italian automaker looked to engage current and potential clients with Casa Ferrari, a pop-up activation during Monterey Car Week.

Event Report Posted August 27, 2015, 7:00 AM EDT

Steal These 14 Ideas From Summer Promotions

The warm months of 2015 inspired brands to engage consumers with unique billboards, boats, and blimps.

Event Report Posted August 26, 2015, 7:30 AM EDT

How Oakley Designed a World Tour Around Fans' Passion for Sports

As part of its One Obsession campaign, the brand hit Los Angeles and London with experiential skate and cycling pop-ups.

Event Report Posted August 26, 2015, 7:15 AM EDT

6 Nautical Event Ideas for an End-of-Summer Bash

W Hotels Worldwide celebrated its new property with a private boat party filled with oceanic inspiration.

Event Report Posted August 26, 2015, 7:00 AM EDT

Teen Choice Awards: the Strategic Design Behind Fox's All-Ages V.I.P. Tent

To accommodate families of sponsors and V.I.P.s, Fox created a space with a purposeful layout to equally serve kids' and adults' preferences.

Event Report Posted August 24, 2015, 7:15 AM EDT

Get Inspired for Fall: How to Throw a Plaid Picnic

The Adam Lippes for Target preview event brought the designer's buffalo plaid-inspired collection and a sense of fall to a rooftop garden in the middle of August.

Event Report Posted August 20, 2015, 7:15 AM EDT

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