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Event Coverage Archive

Pitchfork Music Festival 2014: Brand Activations From Goose Island, Topman, and More

The independent music festival in Chicago featured clever brand activations from live screen-printing to a "missed connections" board.

Event Report Posted about 5 hours ago

How to Overcome a Major Venue Obstacle

The traditional home of AT&T's Best of Washington party, the National Building Museum, installed a huge maze in the center of the venue. Here's how planners adapted without cutting the guest list.

Event Report Posted about 6 hours ago

Veuve Clicquot Goes Postal For Marketing Activation

To kick off its promotional summer tour, the champagne brand turned a raw studio into a post office with tongue-in-cheek references to mail, postmen, and the art of the handwritten letter.

Event Report Posted 4 days ago

Law Firm Celebrates WorldPride With "Big Gay Party"

To celebrate WorldPride Toronto, the law firm McCarthy Tétrault hosted a backyard-style bash replete with a rainbow-colored cake and mini disco balls.

Event Report Posted 6 days ago

25 Video Game Launch Ideas From Ubisoft, Nintendo, and More

From entertaining guests with dancers in custom LED suits to giving attendees the opportunity to test out a game on the deck of the world’s oldest active sailing ship, here are some inventive ways to score points at gaming events.

Event Report Posted 7 days ago

Southern California's Top 100 Events 2014

The list of the meetings, parties, and industry gatherings that make the most impact in Southern California year after year.

Top 100 Posted 7 days ago

Fever Pitch: 11 Ideas From World Cup Promos in the U.S.

As soccer fever swept the country, brands celebrated with sports-inspired events and Brazilian flair.

Event Report Posted July 11, 2014, 12:50 PM EDT

Would You Use a Storage Locker as a Venue?

Architecture studio Raw hosted its design-industry bash in a highly unusual location.

Event Report Posted July 10, 2014, 1:00 PM EDT

Kellogg's Pop-Up Puts Fresh Twist on Breakfast

The Kellogg's Recharge Bar pop-up in New York served new takes on familiar brands such as Rice Krispies, Frosted Flakes, and Raisin Bran.

Event Report Posted July 10, 2014, 7:49 AM EDT

Cointreau Event Turns Hotel Into French Home

The triple sec brand turned a downtown New York hotel into an immersive experience that showcased its history as well as its partnerships with art and design world influencers.

Event Report Posted July 9, 2014, 7:15 AM EDT

How to Put Your Event Logo Everywhere

Thrillist splashed the logo and hashtag for its Best Day of Your Life event on items from phone charging stations to cigar cutters.

Event Report Posted July 8, 2014, 7:30 AM EDT

Inside 'True Blood's Final-Season Premiere Party

HBO gave a nod to the vampire series' final season with coffins, funeral wreaths, and more macabre decor.

Event Report Posted July 3, 2014, 2:41 PM EDT

Must-See: Audi Builds Larger-Than-Life Scoreboard for the World Cup

The German automaker is using the headlights of its A8 flagship sedan for an enormous installation that displays the results of the FIFA World Cup in real time.

Event Snapshot Posted July 3, 2014, 2:08 PM EDT

How the BET Awards Fan Fest Changed This Year

In conjunction with its annual award show, the cable network brought back its public experience, a heavily sponsored expo featuring multiple celebrity appearances.

Event Report Posted July 2, 2014, 7:00 AM EDT

See an Art Museum's "Surrealistically Chic" Gala

The Art Institute of Chicago feted its new Magritte exhibition with a surrealist gala.

Event Report Posted July 1, 2014, 7:15 AM EDT

How This Food Event Eliminated All Lines

The Rammys, a restaurant industry award show, rethought its event to keep guests happy and well-fed.

Event Report Posted June 30, 2014, 7:51 AM EDT

6 Fruit-Filled Decor Ideas From Svedka’s Colorful Summer Party

In an effort to highlight its fruit-flavored offerings, the vodka brand used pineapples, strawberries, and other fresh produce in creative ways.

Event Report Posted June 27, 2014, 12:59 PM EDT

19 Ideas from Spring Benefits

Here's a look at decor, catering, and more from spring benefits across North America.

Event Report Posted June 26, 2014, 6:30 AM EDT

15 Camp-Theme Ideas From the Engage!14 Wedding Summit

The conference for luxury-wedding professionals offered plenty of gift, catering, and decor concepts for outdoorsy-theme events.

Event Report Posted June 25, 2014, 7:45 AM EDT

Chicago's Top 100 Events 2014

The list of the meetings, parties, and industry gatherings that make the most impact in Chicago year after year.

Top 100 Posted June 24, 2014, 3:00 AM EDT

This Vending Machine Gives Personalized Prizes

Event Snapshot Posted June 23, 2014, 6:30 AM EDT

Case Study: When to Combine Two Similar Events Into One

Organizers decided to merge Taste of the Nation Miami and Taste of the Nation Fort Lauderdale into a one event—with successful results.

Event Report Posted June 20, 2014, 7:30 AM EDT

Gala Guests Take Down the Berlin Wall

With a Berlin-inspired theme, the Luminato Festival's Big Bang Bash had surprising decor that included hammers on the dinner tables.

Event Report Posted June 19, 2014, 7:47 AM EDT

See How This Airline Entertained Both Celebrities and Dignitaries

In addition to catering to the typical Hollywood crowd, a blowout event for the U.A.E.'s national airline included culturally sensitive details to impress officials on the guest list.

Event Report Posted June 18, 2014, 1:40 PM EDT

Guests Choose Top Lobster Roll at Interactive Voting Wall

Guests used an interactive voting wall to cast their votes at Tasting Table's Lobster Rumble.

Event Snapshot Posted June 18, 2014, 7:00 AM EDT

See 1,000 Paper Cranes at Washington's Opera Ball

One of Washington's signature benefits took design inspiration from its host venue, the residence of the Japanese ambassador.

Event Report Posted June 17, 2014, 7:30 AM EDT

Marriott Uses Digital Mosaic to Promote World Cup

The hotel brand cashed in on World Cup fever through an interactive picture wall.

Event Snapshot Posted June 16, 2014, 8:03 AM EDT

E3 2014 Photos: See the Buzzy Parties, Press Conferences, and Booths

Brands grabbed attention with production-heavy events and exhibits, on and off the show floor.

Event Report Posted June 16, 2014, 7:58 AM EDT

E3 2014: See What Grabbed Attendees' Attention

The highly visual three-day show and its related press conferences and parties inspired attendees to post plenty of photos, videos, and comments to social media.

Event Report Posted June 13, 2014, 7:30 AM EDT

18 Seaside-Theme Ideas From Citymeals Chefs' Tribute

The fund-raiser at Rockefeller Center featured summertime favorites from world-renowned chefs like Nobu Matsuhisa and Jean-Georges Vongerichten.

Event Report Posted June 13, 2014, 7:15 AM EDT

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