Event Coverage Archive

Toronto's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Toronto year after year.

Top 100 Posted yesterday

How to Design an Event That’s "Futuristic But Not Cheesy"

Projection mapping, an animated photo booth, and a forward-thinking speaker helped Century 21 show agents what the future holds for the real estate industry.

Event Report Posted 2 days ago

See How This Sorority Staged the World's Largest Plated Dinner

More than 22,000 guests filled the Georgia World Congress Center in Atlanta as part of Alpha Kappa Alpha's biennial conference.

Event Snapshot Posted 2 days ago

Pitchfork Music Festival: 15 Ideas for Throwback-Style Brand Activations

At the independent music festival in Chicago, brands engaged fans with whimsical, low-tech attractions.

Event Report Posted 7 days ago

How the World's Most Popular Emoji Inspired an Interactive Pop-Up Exhibit

To celebrate World Emoji Day and its latest global campaign, Pepsi invited guests to explore the history of “I love you”—without saying a word.

Event Report Posted 8 days ago

Why Did an Automaker Partner With a Fashion Event?

Ford's presence at fashion pop-up Made L.A. might seem surprising at first—but it was actually a natural fit.

Event Report Posted July 11, 2016, 7:00 AM EDT

See an All-American Soiree—With a French Spin

Chandon celebrated the launch of its patriotic limited-edition bottles with a party inspired by the brand's French and American heritage.

Event Report Posted July 7, 2016, 7:00 AM EDT

How This Beauty Brand Created Six Events in One

Lancôme introduced its newest products with a room-by-room journey through a historic New York mansion.

Event Report Posted July 6, 2016, 7:30 AM EDT

12 Playful Ideas for a Preppy Event

At a glance, Svedka's country club theme looked buttoned-up and fussy, but closer inspection revealed whimsical, playful details.

Event Report Posted July 6, 2016, 7:15 AM EDT

6 Interactive Ways This Athletic Event Got Into the Olympic Spirit

Olympic Day DC in Washington, D.C., promoted the upcoming Summer Games with interactive athletic experiences.

Event Report Posted July 5, 2016, 7:15 AM EDT

How to Bring a Decommissioned Venue Back to the Future

The seventh annual Luminato Festival's futuristic theme allowed guests to explore areas of the decommissioned Hearn Generating Station that were previously closed to the public.

Event Report Posted July 5, 2016, 7:00 AM EDT

Summer Entertaining Ideas: a Car Wash-Theme Party

The New York-based agency MKG chose a car wash as the theme for its annual summer party.

Event Report Posted June 30, 2016, 7:45 AM EDT

10 Highlights of New York's Pride Celebrations

Netflix, Chipotle, Unilever, and more offered unique Pride ideas during New York's weeklong celebration of the L.G.B.T. community.

Event Report Posted June 30, 2016, 7:30 AM EDT

Lenovo Shows How to Maximize Time at Tech World Event

Find out how the tech company packed product launches, future plans, hands-on demos—and lunch—into one six-hour event.

Event Report Posted June 30, 2016, 7:15 AM EDT

See New York’s High Line Turned Into an Urban Jungle

The Summer Party for Friends of the High Line was underwritten by Coach, with on-theme brand integration.

Event Report Posted June 30, 2016, 7:00 AM EDT

16 Summer Party Ideas From the Engage!16 Wedding Summit

The conference for luxury-wedding professionals offered plenty of gift, catering, and decor concepts for beach-inspired bashes.

Event Report Posted June 29, 2016, 7:30 AM EDT

Among Electric Daisy Carnival’s 20th Anniversary Milestones? A Newsmaking Wedding

Insomniac's electronic music fest hosted 160 weddings in two chapels, including a first-of-its-kind same-sex ceremony.

Event Snapshot Posted June 29, 2016, 7:15 AM EDT

Inside the Food & Wine Classic in Aspen

In addition to the seminars, tastings, and parties was a first-time event that brought the Great Smoky Mountains to the Rocky Mountains.

Event Report Posted June 29, 2016, 7:00 AM EDT

See Two Wildly Different Approaches to Garden Parties

Two New York benefits chose the same garden party theme but took it in new creative directions.

Event Report Posted June 28, 2016, 7:00 AM EDT

10 Ideas for Creating a Sophisticated Kid-Friendly Event

An all-ages party can be equally appealing to adult guests as well as to children, as shown by Janie and Jack's summer collection launch in Los Angeles.

Event Report Posted June 27, 2016, 7:15 AM EDT

See How the Rammys Used Silent Discos to Honor Chefs and Restaurateurs

At its 34th annual award gala, the Restaurant Association of Metropolitan Washington used a video booth and silent disco-style headphones to share personal stories about the honorees.

Event Report Posted June 23, 2016, 7:00 AM EDT

8 Ideas for an Unconventional Art-Focused Benefit

Power Plant Contemporary Art Gallery's 18th annual Power Ball fund-raiser asked guests to explore their inner desires through immersive art experiences.

Event Report Posted June 22, 2016, 7:00 AM EDT

San Francisco's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in the Bay Area year after year.

Top 100 Posted June 21, 2016, 3:00 AM EDT

22 Ways Exhibitors Got Attention on the E3 Show Floor

From a full-scale rap concert to wacky interactive opps, here's how brands drummed up buzz at the annual expo.

Event Report Posted June 20, 2016, 7:15 AM EDT

See How Investigation Discovery Hooked True-Crime Addicts at New Fan Fest

Interactive activities and network personalities engaged fans at the first-ever IDCon.

Event Report Posted June 20, 2016, 7:00 AM EDT

9 Fresh Ideas for a London-Theme Benefit

London inspired the theme of the Hospital for Sick Children's annual Scrubs in the City benefit, which featured new check-in and silent auction systems.

Event Report Posted June 15, 2016, 7:30 AM EDT

See How Google Gave its I/O Conference a Fun, Festival-Like Vibe

To celebrate the 10th anniversary of its developer gatherings, the company transformed an amphitheater parking lot into a multipurpose conference and entertainment venue.

Event Report Posted June 14, 2016, 7:00 AM EDT

18 Things You Missed at This Year's Governors Ball

Although rain canceled the final day of the sixth annual music fest, brands such as Miller Lite, Bacardi, and MTV still made an impact through interactive experiences.

Event Report Posted June 13, 2016, 7:15 AM EDT

How This Food Fest Celebrated Local Cuisine and Community

The Harlem EatUp! festival created an inclusive environment that showcased the neighborhood's signature food and culture.

Event Report Posted June 9, 2016, 7:30 AM EDT

See How C2 Montréal Used Umbrellas for Networking

Now in its fifth year, the innovative conference added several creative options to get guests mingling and meeting.

Event Report Posted June 7, 2016, 7:45 AM EDT

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