Sign In Sign Up Get Listed

Event Coverage Archive

How a Conference Used Innovative Design to Serve Delegates

The annual AIPAC Policy Conference added lounges and other richly designed spaces for a record-breaking crowd.

Event Report Posted about 15 hours ago

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted 2 days ago

This Stunt Gave Fans the Royal Treatment

E! partnered with Uber to promote the network's new TV series The Royals with free rides in Rolls-Royces.

Event Snapshot Posted 2 days ago

Why This Cocktail Party Had a Tennis Court

Moët & Chandon celebrated its brand ambassador's recent victory with a tennis-theme toast.

Event Report Posted 3 days ago

How Niche Marketing Helped This Event Draw Record Crowds

The Philadelphia Flower Show staged marketing events designed to appeal to specific groups from brides-to-be to dog owners.

Event Report Posted 3 days ago

The Top Design Trends From Diffa Dining by Design New York

From bright peacocks to fake campfires, here's a look at the inspiring tablescapes from this year’s showcase.

Event Report Posted 4 days ago

Southern California's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Southern California year after year.

Top 100 Posted 4 days ago

TED Conference Photos: 18 Steal-Worthy Ideas to Inspire Attendees

The buzzy gathering in Vancouver offered dozens of ideas for facilitating engagement and collaboration, not to mention comfort, in an unfussy environment.

Event Report Posted 5 days ago

See the Elaborate French Brasserie Chanel Built for Its Fashion Show

The French fashion house fitted the Grand Palais with café-style tables, padded red booths, three full-size bars, and even a revolving door for its March 10 outing.

Event Report Posted 8 days ago

Why a Brand Put 124 Spotlights in Los Angeles

With its citywide lighting activation, L.A. Marathon sponsor Asics managed to engage non-runners by simply providing them with something interesting to watch on a Friday night.

Event Report Posted 9 days ago

22 Ideas From Winter Benefits

Here's a look at decor, entertainment, catering, and more from the season's biggest benefits across North America.

Event Report Posted 9 days ago

Why Converse Turned a Public Plaza Into a Virtual Reality Experience

As part of its latest marketing campaign, the footwear brand created a tech-driven installation that allowed consumers to enter the lives of some inspiring wearers.

Event Report Posted 9 days ago

What Happens When Lady Gaga Crashes an Event

The Special Olympics Chicago's Polar Plunge drew unprecedented participation this year—and raised more funds—with the help of some famous faces.

Event Report Posted 10 days ago

This Trade Show Saved Thousands of Dollars With One Simple Change

See how organizers redesigned an existing lounge to host an evening reception.

Event Report Posted 11 days ago

This Ancient Jerusalem-Inspired Gala Set a Fund-Raising Record

To fete its new Dead Sea Scrolls exhibit, the California Science Center's annual ball featured two-story projections, live goats, and a cave-like cocktail hour.

Event Report Posted March 16, 2015, 7:15 AM EDT

See Inside an Over-the-Top Birthday Party

The private birthday party managed to be sophisticated while still executing an intricate theme.

Event Report Posted March 12, 2015, 7:15 AM EDT

How Increasing a Benefit's Footprint Helped Fund-Raising

The Special Olympics Canada's Motionball gala met its fund-raising goal by adding space and guests.

Event Report Posted March 12, 2015, 7:00 AM EDT

See How One Brand Is Celebrating the End of Winter

Shock Top kicked off its seasonal Lemon Shandy with a sunny California launch party—and a caravan meant to bring a bit of sunshine to the East Coast, too.

Event Report Posted March 11, 2015, 7:15 AM EDT

Why Did USA Network Lock TV Fans in a Room?

The TV network partnered with Escape the Room to create a truly immersive fan experience to promote its new mystery show Dig.

Event Report Posted March 11, 2015, 7:00 AM EDT

Inside Tom Ford's First West Coast Fashion Show

On Oscar weekend, the fashion designer presented his fall 2015 collection in Los Angeles for the first time, drawing the fashion world and Hollywood names to see his latest.

Event Report Posted March 10, 2015, 8:17 AM EDT

See a Product Launch That Kept Guests Busy

The men's fashion site JackThreads provided several interactive experiences at a launch of a new sunglasses collection.

Event Report Posted March 10, 2015, 7:15 AM EDT

How This Association's Show Facilitates Billions of Dollars in Business

Meeting the needs of all exhibitors, both large and small, is a top priority for the Helicopter Association International.

Event Report Posted March 10, 2015, 7:00 AM EDT

12 Highlights From New York Fashion Week

The arctic temperatures and heavy snow did little to stop February Fashion Week in New York, with designers once again showcasing their collections in unexpected ways.

Event Report Posted March 5, 2015, 5:29 PM EST

Inside a Store Opening's Multimedia Treasure Hunt

French fashion brand Chloé took guests on a treasure hunt at its new Miami boutique.

Event Report Posted March 5, 2015, 7:15 AM EST

See a Benefit That Took Guests Back to the '90s

Big Brothers Big Sisters of Massachusetts Bay gave its annual fund-raiser a throwback theme.

Event Report Posted March 5, 2015, 7:00 AM EST

See What a Winter Pool Party Looks Like

On a cold February evening in New York, Ted Baker brought guests to an upscale bathhouse to show off its spring/summer 2015 collection.

Event Report Posted March 4, 2015, 7:15 AM EST

Why a Red Bull Stunt Required 60-Foot Ceilings and a Helipad

The beverage brand kicked off its "Red Bull at Night" series with an attention-grabbing stunt in Los Angeles.

Event Report Posted March 4, 2015, 7:00 AM EST

See How a Golf Company Cashed In on Oscar Buzz

TaylorMade hosted a drive-in movie screening—with a twist—during Oscar week.

Event Snapshot Posted March 2, 2015, 7:00 AM EST

How the N.B.A. Turned the 2015 All-Star Game Into a Neighborhood Event

For this year's annual celebration in New York, the league reached more fans than ever with new initiatives and plenty of hometown involvement.

Event Report Posted February 27, 2015, 7:15 AM EST

South Beach Wine & Food Festival 2015: How One Space Was Used for 4 Major Events

To accommodate the mix of one-day and four-day sponsors, organizers moved quickly to redecorate the festival's north end tent, home to events like Burger Bash.

Event Report Posted February 24, 2015, 3:41 PM EST

See more