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Event Coverage Archive

Sundance 2015: See Engaging Activations From New Festival Sponsors

Here's a peek inside Sundance Film Festival in Park City, Utah, which drew new sponsorships this year from brands such as BuzzFeed and Wonderful Pistachios.

Event Report Posted 2 days ago

How to Use Live Sports Event Strategies at a Trade Show

Find out how a “fly cam” and other broadcasting tactics were used at this year's P.G.A. Merchandise Show.

Event Report Posted 4 days ago

See the Prohibition-Inspired SAG Awards Party

The annual after-party hosted by People magazine and the Entertainment Industry Foundation got a speakeasy look and feel in Los Angeles.

Event Report Posted 5 days ago

Video Game Launch Douses New York City in Soda

To launch Candy Crush Soda Saga, digital entertainment company King planned a public event that shut down a stretch of Broadway.

Event Report Posted 9 days ago

How to Plan a Kid-Friendly Convention

The Cubs Convention in Chicago had lots of perks for young baseball fans, including video games and meet and greets with mascot Clark the Cub.

Event Report Posted 10 days ago

How One Gala Offered Three Unique Experiences

The Pérez Art Museum Miami's benefit divided the evening into three sections, with different menus and service based on ticket price.

Event Report Posted January 20, 2015, 7:15 AM EST

Why One Brand Built a Greenhouse Instead of a Trade Show Booth

The accessories brand Want Les Essentiels de la Vie took its wares outdoors, building a custom structure on a plaza outside menswear show Pitti Uomo in Florence, Italy.

Event Snapshot Posted January 19, 2015, 7:00 AM EST

How to Use Food to Get 3,700 Guests Buzzing

P.C.M.A.'s opening-night party offered an eclectic menu that had guests tweeting and talking.

Event Report Posted January 15, 2015, 7:30 AM EST

How a Sports Event Created Interactive Branding

For a V.I.P. tailgating event, the Pacific-12 Conference showcased its brand with social media contests, roving mascots, and more.

Event Report Posted January 14, 2015, 8:08 AM EST

C.E.S. 2015: 5 Top Tech Trends the Event Industry Has Already Adopted

Although self-driving cars have yet to replace valets at big gatherings, drones, robots, virtual reality, 3-D printing, and wearable technology have appeared in various forms at events for years.

Event Report Posted January 14, 2015, 7:00 AM EST

Golden Globes 2015: Photos From HBO, Weinstein Company, Fox, and Others, Plus Exclusive 'In Style' Pics

In the wake of the hacking scandal, Sony kept a low profile, but BuzzFeed was among the newbie hosts alongside veteran hosts such as HBO, Weinstein Company, Fox, In Style, Audi, and Bafta on the Golden Globes party scene.

Event Report Posted January 12, 2015, 3:44 PM EST

What Attendees Were Talking About at C.E.S. 2015

With tech talk focused on the "Internet of Things," drones, wearables, and self-driving cars, brands like Oculus Rift, LG, and iHeartRadio offered plenty of buzzy activities and visuals to attract crowds to their booths and parties.

Event Report Posted January 9, 2015, 3:48 PM EST

How This Univision Meeting Facilitated Networking

During its three-day meeting, the broadcast network created ample opportunity for guests to mingle.

Event Report Posted January 9, 2015, 7:00 AM EST

How to Curate Non-Music Programming at a Music Festival

Suwannee Hulaween in Florida used art and environmental design to connect with fans.

Event Report Posted January 8, 2015, 7:00 AM EST

Inside Adobe's Interactive Conference Bash

The official after-party of the Adobe Max conference included eye-popping visual details to inspire the creative tech crowd.

Event Report Posted January 7, 2015, 7:30 AM EST

How to Tailor a Company Party to a Young Crowd

Groupon's holiday party appealed to its young-professional guests with casino games, a live band, and a late start time.

Event Report Posted January 7, 2015, 7:15 AM EST

Dos Equis Imagines New Kind of Masquerade in New Orleans

The beer brand, known for its Most Interesting Man campaign, provided interesting immersive experiences for guests at its Grand Masquerade event.

Event Report Posted January 6, 2015, 7:15 AM EST

How One Nonprofit Turned Its Benefit Into a 24-Hour Party

Art nonprofit Creative Time split its fall benefit into two parties, bringing supporters to New York's NeueHouse for a sleepover and late-night party filled with experiences and activities.

Event Report Posted December 30, 2014, 5:05 PM EST

How Valentino Illustrated the Five Senses at an Event

The fashion house chose the former home of the Whitney Museum of American Art as the site for its sensory-driven Fornasetti exhibition.

Event Report Posted December 23, 2014, 8:00 AM EST

How a New Pop-Up Dinner Simplified the Concept

Guests brought food and decor, but planners supplied the tables and dessert to the all-white event in Miami.

Event Report Posted December 23, 2014, 7:00 AM EST

Why a Product Launch Had Helicopters, Stuntmen, and Food Rations

The Los Angeles launch of Just One Eye's disaster relief kit had elements inspired by the Navy SEALs and wilderness conditions.

Event Report Posted December 22, 2014, 3:36 PM EST

How 'Wired' Is Growing Its Holiday Pop-Up

The organizers behind the Condé Nast magazine's holiday pop-up this year are focused on a more curated, interactive experience.

Event Report Posted December 18, 2014, 4:02 PM EST

Inside Bacardi's Immersive, Three-Day Trip to Puerto Rico

The spirits company brought 1,862 guests to Puerto Rico for a weekend of music and activities dubbed the Bacardi Triangle.

Event Report Posted December 17, 2014, 2:20 PM EST

How 18,000 Balls Boosted an Event's Social Media Exposure

At Tumblr's recent celebration, the event's hashtag was placed directly above a tough-to-resist photo opportunity.

Event Snapshot Posted December 17, 2014, 7:30 AM EST

Holiday Party Photos: 29 Ideas From End-of-Year Festivities

While classic tree lighting ceremonies were some of the most high-profile events of the season, brands and organizations also staged surprising new formats this year.

Event Report Posted December 15, 2014, 6:15 AM EST

The Big Surprise at This Year's Kennedy Center Honors

The prestigious performing arts event will switch producers after 37 years.

Event Report Posted December 11, 2014, 7:15 AM EST

See 100 Years of Christmas Tree Trends

Casa Loma's "100 Years of Christmas" exhibit features trees with decor inspired by the past 10 decades.

Event Report Posted December 11, 2014, 7:00 AM EST

Why Schlitz Used Vintage Boxing Events to Build the Brand

The beer brand chose a Roaring '20s theme and live boxing bouts to underscore its mark on American culture.

Event Report Posted December 10, 2014, 7:00 AM EST

Art Basel Miami Beach 2014: How Brands Celebrated Their Creative Sides

VH1, BMW, Swarovski, Paper magazine, and more hosted product launches, store openings, concerts, and dinners during this year's run of Art Basel Miami Beach.

Event Report Posted December 9, 2014, 4:59 PM EST

6 Clever Ways M.A.C. Brought Its Sparkling Holiday Collection to Life

For its largest event of the year, the beauty brand relied on a silhouette artist and 800 pounds of glitter to acquaint guests with its latest products.

Event Report Posted December 8, 2014, 7:30 AM EST

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