Event Coverage Archive

Washington’s Top 100 Events 2016

The list of the meetings, galas, and industry gatherings that make the most impact in Washington year after year.

Top 100 Posted about 6 hours ago

L.A. Auto Show Parties: 8 Engaging Ideas From Ford, Jaguar, Land Rover, and Volkswagen

Automakers went for interactive experiences that ranged from old-school to decidedly high-tech.

Event Report Posted yesterday

Why Luggage Was Used as Performance Art for Cyber Monday

Innovative luggage startup Raden partnered with performance artist Matt Raden to showcase its tech-friendly suitcases through a pop-up stunt at New York hotels.

Event Snapshot Posted yesterday

'Gilmore Girls' Fans Geek Out at Real-Life Stars Hollow

Quaint was the name of the game at the experiences surrounding the show's Netflix revival.

Event Report Posted 6 days ago

See a Tented Gala That Looked Like a Starry Night

The City of Hope gala had a lunar-like stage and a starry tented backdrop.

Event Report Posted November 23, 2016, 7:15 AM EST

How Current Events Inspired This Museum's First Amendment-Theme Party

The Newseum's seasonal Newseum Nights party focused on the First Amendment's freedom of speech and expression proposition with activation and entertainment tie-ins to current events.

Event Report Posted November 22, 2016, 7:15 AM EST

How This Pop-Up Gallery Artfully Celebrated Recycled Denim

Cotton Incorporated hosted a weekend-long pop-up art gallery that celebrated the 10th anniversary of its denim-to-insulation recycling program.

Event Report Posted November 21, 2016, 7:45 AM EST

See How This Event Made Bare Lightbulbs Look Elegant and Rich

Rolex created the look of a starlit sky over an exclusive awards dinner.

Event Snapshot Posted November 21, 2016, 7:30 AM EST

How the Knock Out Abuse Gala Reorganized After Separating From Fight Night

Knock Out Abuse reworked its ticketing and fund-raising options to recoup attendance lost by separating from Fight for Children's Fight Night for the first time in its 23-year history.

Event Report Posted November 18, 2016, 7:00 AM EST

See a 100-Foot-Long Sushi Roll Made for a Vegas Restaurant Launch

Morimoto Las Vegas opened with a festive party that included hands-on food prep.

Event Snapshot Posted November 14, 2016, 7:30 AM EST

Why This Pop-Up Café Served Mini Versions of Popular New York Foods

Zagat celebrated the launch of its 2017 New York City Restaurants Guide with a pop-up café that served tiny dishes from notable city restaurants.

Event Snapshot Posted November 14, 2016, 7:15 AM EST

What Made This Food Festival So Instagram-Friendly?

The founders of the inaugural Dessert Goals event understood that guests and consumers eat with their eyes first.

Event Report Posted November 10, 2016, 7:00 AM EST

14 Inspiring Tabletops From Diffa's Dining by Design in Chicago

Butterflies, graffiti, and other motifs inspired decor at the always-creative benefit.

Event Report Posted November 9, 2016, 7:30 AM EST

Why a Luxury Fashion Brand Planned a Playful Dinosaur-Theme Party

Coach's whimsical collection inspired a kickoff bash where a prehistoric look and feel ruled.

Event Report Posted November 9, 2016, 7:15 AM EST

Why Rémy Martin Launched a Tour to Educate and Entertain

The French spirits brand launched a traveling pop-up experience for consumers that offered a combination of cognac-inspired art, food, and education.

Event Report Posted November 8, 2016, 7:15 AM EST

World Series Mania: How a Chicago Gala Catered to Guests Who Wanted to Watch Baseball

Planners of the Field Museum benefit made some quick changes to accommodate baseball fans.

Event Snapshot Posted November 4, 2016, 7:15 AM EDT

Why 1,000 Guests Came to an Underwater Music Party

At a Red Bull Music Academy event, an underwater sound system let guests experience music in a new way.

Event Snapshot Posted November 4, 2016, 7:00 AM EDT

Why Networks, Brands, and Buyers Are Serious About Live Streaming

The inaugural LiveFronts explored live streaming trends and forecasts and how the emerging technology affects brands, events, and more.

Event Report Posted November 2, 2016, 7:30 AM EDT

How National Geographic Recreated Life on Mars in New York

In advance of the new Mars docu-series premiering November 14, guests could experience what life on the red planet is like.

Event Report Posted November 1, 2016, 7:15 AM EDT

Why a Rum Brand Invited Sports Fans to Participate in Physical Challenges

Bacardi's Oakheart Genuine Spiced Rum recently launched a national experiential consumer campaign focused on physical challenges at sporting events.

Event Snapshot Posted October 31, 2016, 7:15 AM EDT

How Color-Changing Umbrellas Enlivened a Corporate Announcement

At a New York event announcing the newly formed Freeman Design Leadership Council, attendees contributed to the environment with high-tech umbrellas that could change colors.

Event Snapshot Posted October 28, 2016, 7:00 AM EDT

How Jaguar Made Consumers the Stars of a Cross-Country Tour

In a cross-country tour, the luxury car brand let people star in a short virtual-reality film and test-drive cars.

Coast to Coast Posted October 27, 2016, 7:30 AM EDT

‘Forbes’ Demonstrates How to Tailor a Conference to Millennials

Later start times, long breaks for networking, wellness activities, and other strategic elements are in sync with attendee preferences.

Event Report Posted October 27, 2016, 7:15 AM EDT

17 Brand Activities That Stood Out at the 2016 New York City Wine & Food Festival

Many brands—including Coca-Cola, Barilla, Samsung, Dove Chocolate, and Groupon—integrated unusual decor and unique ways to engage attendees for festival activations this year.

Event Report Posted October 26, 2016, 7:25 AM EDT

Why This Group Went Rogue With Its Event

When the Big Quiet’s latest mass meditation was canceled with 48 hours' notice, organizers were forced to get creative.

Event Report Posted October 26, 2016, 7:00 AM EDT

Chicago's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Chicago year after year.

Top 100 Posted October 25, 2016, 3:00 AM EDT

See the Magical Storybook Theme That Helped a Gala Rake in $4 Million

Children’s Hospital Los Angeles built out elaborate sets, decor, and entertainment inspired by fairytales.

Event Report Posted October 24, 2016, 7:15 AM EDT

Why This Vending Machine Gave Out Limo Rides

To celebrate its new travel-focused campaign, Hyatt Centric gave people in New York a chance to win prizes from a branded pop-up vending machine.

Event Snapshot Posted October 24, 2016, 7:00 AM EDT

Why This One-Stage Music Festival Cost $100 Million

The inaugural Desert Trip—held over two weekends in October in Indio, California—was reportedly the highest-costing (and highest-grossing) music festival of the year.

Event Snapshot Posted October 20, 2016, 7:15 AM EDT

See How—and Why—Dreamforce Embraced an Outdoorsy Vibe

Salesforce translated the look and feel of its online learning platform, Trailhead, into the theme for its massive four-day conference.

Event Report Posted October 20, 2016, 7:00 AM EDT

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