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Event Coverage Archive

How One Change Helped This Event Sell Out Faster

Washingtonian magazine changed its ticketing options to boost sales for its annual Best of Washington party.

Event Report Posted 2 days ago

See an After-Party That Turned Math Into a Glitzy Event Theme

Software company Coupa had a high-end, numbers-filled bash after its annual user conference in San Francisco.

Event Report Posted 3 days ago

20 Ideas From Spring Benefits

Here's a look at fresh ideas for decor, entertainment, catering, and more from spring benefits across North America.

Event Report Posted 4 days ago

Toronto's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Toronto year after year.

Top 100 Posted 4 days ago

8 Ideas for a Nontraditional Dinner Party

The Power Plant's "Power Ball" had anything-but-ordinary dinner and drink service with seated bartenders, an eclair tower, and more.

Event Report Posted 9 days ago

How a Venue's Modern Architecture Invigorated a Benefit

This year's Opera Ball in Washington had a modern feel that influenced its decor, entertainment, and activities.

Event Report Posted 9 days ago

What an Edible Salad Mural Looks Like

The 2015 Wall Ball was catered by Catering by Design, which created a mural wall of leafy greens that was later used for guests to make their own salads.

Event Snapshot Posted 11 days ago

7 Cool Products for Event Pros From InfoComm

Transparent display screens, drones, and lifelike videoconferencing systems were some of the products that drew crowds at InfoComm.

Event Report Posted 11 days ago

See the Splashy Event That Reintroduced a Venue

Royal Palm South Beach Miami joined Starwood's Tribute Portfolio of independent properties.

Event Report Posted 11 days ago

How to Grow Sponsors at an Annual Event

The SickKids Foundation has developed relationships with sponsors by offering perks at its annual fund-raiser.

Event Report Posted 11 days ago

Why Ben & Jerry's Turned a Tesla Into an Ice Cream Truck

Inspired by its latest climate change campaign, the eco-conscious company transformed an electric car to deliver its sweet goods.

Event Snapshot Posted 11 days ago

E3 2015: 18 Ways Video Game Brands Attracted Attention on the Show Floor

Held June 16 to 18, this year's Electronic Entertainment Expo drew 300 exhibitors, all competing for the attention of more than 52,000 attendees.

Event Report Posted June 22, 2015, 7:15 AM EDT

How One Festival Serves Early Adopters and Entrepreneurs

With a jam-packed schedule of musical performances, art exhibits, films, and tech talks, Northside Festival's attendees get to discover—or become—the next big thing.

Event Report Posted June 19, 2015, 7:15 AM EDT

How Silicon Valley's First Major Food Fest United Technology and Chefs

The Bite Silicon Valley conference explored the ways in which technology can help cure global food issues.

Event Report Posted June 18, 2015, 7:46 AM EDT

See the Unusual Way a Brand Celebrated a Big Anniversary

The Scottish whiskey brand Ardbeg chose a futuristic theme for its 200th anniversary celebration event in Miami.

Event Report Posted June 18, 2015, 7:15 AM EDT

Why a Gala Changed Its Layout to Grab Donor Attention

Heal the Bay revamped its format and staging to keep the crowd feeling connected to the cause and close to the action.

Event Report Posted June 17, 2015, 7:45 AM EDT

How to Customize a Gala for a Community

Chicago celebrated the opening of a new public trail with a gala infused with local color.

Event Report Posted June 17, 2015, 7:15 AM EDT

Why This Food Event Needed a 2,400-Square-Foot Dance Floor

The Rammys, which honor professionals in the food and beverage industry, prepared their venue for a crowd.

Event Report Posted June 16, 2015, 7:00 AM EDT

See an Incentive Event's Nighttime Race

The centerpiece of Amway China's incentive trip to California was a race course illuminated with colorful lights, props, and performers.

Event Report Posted June 15, 2015, 7:00 AM EDT

How Changing an Event's Name Can Increase Its Buzz

An annual alcohol-industry trade show got a new, simplified name this year—B.A.R.— that resonated with show attendees.

Event Report Posted June 10, 2015, 7:30 AM EDT

How C2 Montréal Challenged Attendees to Take Risks

Participants interacted on a Ferris wheel, in a nest, and sitting in chairs suspended from the ceiling—all with the purpose of fostering engagement.

Event Report Posted June 9, 2015, 7:45 AM EDT

Gala Uses Karaoke to Raise Thousands of Dollars

The Baeumler Family Foundation used a silent auction—and karaoke—to raise funds at its annual gala.

Event Snapshot Posted June 9, 2015, 7:30 AM EDT

11 Bohemian-Style Ideas for Summertime Events

The beach-based event offered Coachella-inspired design for the summer season.

Event Report Posted June 2, 2015, 8:00 AM EDT

How People Watching Became Art at the High Line Spring Benefit

The annual fund-raiser presented a classic picnic in the park, complete with sunbathers and striped blankets.

Event Report Posted June 2, 2015, 7:45 AM EDT

Why This "Cheap" Brand Gave Away $10,000

For an attention-grabbing public promotion, Cheapflights Canada gave free money to passersby.

Event Snapshot Posted May 28, 2015, 8:00 AM EDT

Nintendo Launches 'Splatoon' With Massive Messy Obstacle Course

The Japanese gaming company took over the Santa Monica Pier with an ink-splattered event inspired by its latest game.

Event Report Posted May 28, 2015, 7:00 AM EDT

Why Omega Hosted Dinner on the Moon

The Swiss watchmaker built its own space capsule and lunar base inside a Texas aircraft hangar.

Event Report Posted May 27, 2015, 7:45 AM EDT

See How Patrón Is Using Virtual Reality for Education and Engagement

The brand is taking guests on a tour of its Mexico distillery with the help of immersive Oculus technology.

Event Report Posted May 27, 2015, 7:15 AM EDT

Are Breakfast in Bed Events a New Trend?

With its relaxing pop-up café styled to resemble a series of bedrooms, Ikea hoped to inspire guests to create their own bedroom oases with its products.

Event Report Posted May 27, 2015, 7:00 AM EDT

See the Backyard Barbecue Heinz Built—Indoors

With grills as props and picnic-like decor, the event had a summer-party vibe.

Event Report Posted May 26, 2015, 7:15 AM EDT

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