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Event Coverage Archive

Why StubHub Hosted a Live Game Show for Fans

The online ticket marketplace supported its "Let Your Fan Out" campaign with an energy-filled live event that identified Los Angeles's biggest sports fan in front of a crowd.

Event Report Posted 3 days ago

Why Bacardi Is Taking a House Party on Tour

The liquor brand incorporated a traveling house party into its new multicity campaign targeting millennials.

Coast to Coast Posted 3 days ago

How to Create Individual Looks for Back-to-Back Benefits

Contrasting color schemes set different tones at events benefiting Amfar and the Dallas and Museum of Art.

Event Report Posted 4 days ago

See a Brand's Thanksgiving Luncheon Amid 900,000 Cranberries

Ocean Spray marked its 85th anniversary by putting a 30-foot-long dining table in a fruit-filled bog in the middle of New York.

Event Report Posted 5 days ago

See Why Dewar’s Invited Consumers Inside a Whiskey Barrel

The spirits brand used projection mapping and virtual reality to educate and engage consumers.

Event Report Posted 8 days ago

How Dressbarn Got Guests to Embrace Its Name

Personalized activations like 3-D printed lipstick and embossed bags engaged guests at the fashion brand’s event.

Event Report Posted 9 days ago

How a Gala's Tribute Journal Became a Photo Op

The Spirit of Life gala reimagined the typical printed item as a unique visual.

Event Snapshot Posted 10 days ago

How to Transform a Room in 20 Minutes

Event producer André Wells transformed the ballroom for the Knock Out Abuse gala from a Tuscan dinner into an Italian nightclub on a limited timetable.

Event Report Posted 10 days ago

Chicago's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Chicago year after year.

Top 100 Posted 11 days ago

Why Mac 'n' Cheese Fests Are Drawing Huge Crowds

In cities across North America, macaroni and cheese festivals are seeing rapid growth.

Event Report Posted November 13, 2015, 7:30 AM EST

Prudential Creates a Literal "Race for Retirement"

See how the financial services company combined education and entertainment at its inaugural 4.01K race.

Event Report Posted November 12, 2015, 7:15 AM EST

How a Puppet Fight Promoted a Washing Machine

LG marked the launch of its dual concept washing machine with a Broadway-inspired performance in New York.

Event Snapshot Posted November 11, 2015, 7:00 AM EST

Food Competition Freshens Up With New Festival Elements

Now in its fourth year, the World Food Championships created new experiences aimed at growing its audience.

Event Report Posted November 10, 2015, 7:15 AM EST

How a New Producer Shook Up a Benefit—Without Going Too Far

The 26th annual Fight Night mixed old and new elements to raise a record amount of money—and benefited from a Hollywood tie-in with the new boxing movie Creed.

Event Report Posted November 10, 2015, 7:00 AM EST

18 Decked-Out Dining Tables to Inspire Your Events

Diffa Chicago's Dining by Design showcase offered fresh inspiration for tabletops.

Event Report Posted November 9, 2015, 7:30 AM EST

How a Museum Used Decor to Challenge Guests' Senses

At its highest-grossing fund-raiser to date, the Museum of Contemporary Art employed bold stripe-on-stripe decor.

Event Report Posted November 6, 2015, 7:15 AM EST

Inside the Balmain for H&M Launch Party

The retailer hosted a bash in New York that included a two-story runway, a surprise performance by the Backstreet Boys, and subway-inspired decor.

Event Report Posted November 5, 2015, 8:00 AM EST

How Oracle Used Bracelets to Bond Conference Attendees

At its Oracle OpenWorld conference, the software development company put a new spin on wearable technology.

Event Snapshot Posted November 4, 2015, 8:00 AM EST

8 Ideas for Festive Family-Friendly Activities

Elizabeth Glaser Pediatric AIDS Foundation's annual family festival incorporated sponsors and engaged guests at all-ages stations.

Event Report Posted November 4, 2015, 7:30 AM EST

6 Ideas for a Canada-Theme Event

From maple syrup to Mounties, here's how one event embraced Canada.

Event Report Posted October 29, 2015, 7:15 AM EDT

Why Samsung Sponsored a Food Festival

The electronics brand was able to expand its reach by creating unique culinary experiences at this year's New York City Wine & Food Festival.

Event Report Posted October 29, 2015, 7:00 AM EDT

16 Highlights From Milan and Paris Fashion Weeks

From Dior's flower-covered mountain to Chanel's gleaming white airport, the runway shows during the fashion weeks in Milan and Paris held plenty of inspiring ideas.

Event Report Posted October 26, 2015, 7:30 AM EDT

How AOL Built Physical Experiences Around Mobile Messaging

The company's follow-up to its Programmatic Upfront put mobile in the spotlight with several digitally driven experiences for clients.

Event Report Posted October 22, 2015, 7:45 AM EDT

Why Dividing Guests Into Teams Can Help Boost a Benefit

Unicef Next Generation used a competition to raise more money at its annual Masquerade Ball.

Event Report Posted October 22, 2015, 7:15 AM EDT

What Luxury Spaces Look Like at a Sports Event

The sixth annual Veuve Clicquot Polo Classic added an elegant new Rosé Garden, for which $400 tickets sold out well in advance.

Event Report Posted October 21, 2015, 7:45 AM EDT

2015 New York City Wine & Food Festival: 18 Tasty Ideas From Brands

Here's a look at how brands and sponsors like Delta, Samsung, and Coca-Cola grabbed attendees' attention at this year's event.

Event Report Posted October 21, 2015, 7:30 AM EDT

See Fenway Park Turned Into a Giant Musical Instrument

Boston's nighttime arts festival made inventive use of the iconic structure.

Event Snapshot Posted October 21, 2015, 7:15 AM EDT

Why Mashable's Networking Event Started Close to Midnight

Find out about the brand’s invitation-only, speakeasy-style lounge at a conference for marketing executives.

Event Report Posted October 20, 2015, 7:00 AM EDT

Is This the World's Most Unusual Auction Item?

A San Francisco benefit eschewed silent and live auctions in favor of a more unique method for raising funds.

Event Snapshot Posted October 20, 2015, 6:15 AM EDT

Washington's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Washington year after year.

Top 100 Posted October 20, 2015, 3:00 AM EDT

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