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Event Coverage Archive

Crowdfunding Festival Shows Value of Face-to-Face Interaction

The six-day One Spark event saw a 20 percent increase in attendance and a 75 percent jump in contributions to creator projects.

Event Report Posted 4 days ago

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.

Event Report Posted 5 days ago

How This Trade Show Helped the Environment

See how the Green Living Show created a green event through everything from recycled carpeting to organic uniforms for staff.

Event Report Posted 5 days ago

The Clever Way Samsung Got Influencers to Try Out the Galaxy S6

The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.

Coast to Coast Posted 5 days ago

How a Chicago Gala Transported Guests to Ireland

To celebrate its new Ireland-theme exhibition, the Art Institute of Chicago hosted a gala that immersed guests in Irish culture.

Event Snapshot Posted 6 days ago

See a Space-Theme Cocktail Reception

SpaceX hosted V.I.P. clients at a Washington event with futuristic entertainers and interactive games.

Event Report Posted 6 days ago

Coca-Cola Uses "Drinkable Advertising" During the Final Four

Find out how the soft drink maker created a variety of activations aimed at getting fans to try Coke Zero.

Event Report Posted 6 days ago

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted 6 days ago

Baselworld 2015: See the Striking Displays From the World's Biggest Luxury Watch Fair

Here's a look at the ways brands fought to stand out at the Switzerland-based industry event.

Event Report Posted 11 days ago

6 Interactive Ideas From a Young Patrons' Benefit

For its final iteration, the Royal Ontario Museum's "prom" engaged guests with hands-on activations.

Event Report Posted 11 days ago

How Cadillac Is Dramatically Reinventing Its Image

The American automaker showcased a new creative strategy at events before and during this year's New York International Auto Show.

Event Report Posted April 8, 2015, 8:27 AM EDT

How Planners Found a Cohesive Look for the 'Furious 7' Premiere

Furious 7 was filmed in nearly 20 locales, and producers of its premiere party were tasked with finding a unified event theme.

Event Report Posted April 8, 2015, 7:00 AM EDT

Inside Miami Music Week's Pool Parties and Concerts

See how brands and hotels played off the buzz around Winter Music Conference and Ultra Music Festival.

Event Report Posted April 7, 2015, 7:15 AM EDT

How Delta Turned Stillness Into an Engaging Activation at TED

See how the airline created an immersive experience that generated huge reach on social media.

Event Report Posted April 7, 2015, 7:00 AM EDT

The Surprise Stunt That Put Kendrick Lamar on a Moving Truck

Reebok got people moving in its new ZPump sneakers by getting them to chase after the hip-hop artist.

Event Report Posted April 6, 2015, 7:00 AM EDT

Why a Spirits Brand Hosted a Panel Discussion, a Concert, and a Pop-Up Boutique

Instead of a traditional cocktail party, gin brand Tanqueray is hosting an ambitious six-city event that has a unique mixture of components.

Event Report Posted April 2, 2015, 7:15 AM EDT

Why Listening to Your Sponsors Matters

Leukemia & Lymphoma Society Ball planners worked with potential sponsors to find the right channel for their support.

Event Report Posted April 1, 2015, 7:45 AM EDT

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

See a Financial Conference's Venue Transformation

Organizers of the Roth Conference gave one space two unique themes in 24 hours for back-to-back events.

Event Report Posted March 30, 2015, 7:00 AM EDT

How a Conference Used Innovative Design to Serve Delegates

The annual AIPAC Policy Conference added lounges and other richly designed spaces for a record-breaking crowd.

Event Report Posted March 27, 2015, 7:15 AM EDT

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted March 26, 2015, 8:15 AM EDT

This Stunt Gave Fans the Royal Treatment

E! partnered with Uber to promote the network's new TV series The Royals with free rides in Rolls-Royces.

Event Snapshot Posted March 26, 2015, 7:00 AM EDT

Why This Cocktail Party Had a Tennis Court

Moët & Chandon celebrated its brand ambassador's recent victory with a tennis-theme toast.

Event Report Posted March 25, 2015, 7:15 AM EDT

How Niche Marketing Helped This Event Draw Record Crowds

The Philadelphia Flower Show staged marketing events designed to appeal to specific groups from brides-to-be to dog owners.

Event Report Posted March 25, 2015, 7:00 AM EDT

The Top Design Trends From Diffa Dining by Design New York

From bright peacocks to fake campfires, here's a look at the inspiring tablescapes from this year’s showcase.

Event Report Posted March 24, 2015, 7:30 AM EDT

Southern California's Top 100 Events 2015

The list of the meetings, parties, and industry gatherings that make the most impact in Southern California year after year.

Top 100 Posted March 24, 2015, 3:00 AM EDT

TED Conference Photos: 18 Steal-Worthy Ideas to Inspire Attendees

The buzzy gathering in Vancouver offered dozens of ideas for facilitating engagement and collaboration, not to mention comfort, in an unfussy environment.

Event Report Posted March 23, 2015, 7:15 AM EDT

See the Elaborate French Brasserie Chanel Built for Its Fashion Show

The French fashion house fitted the Grand Palais with café-style tables, padded red booths, three full-size bars, and even a revolving door for its March 10 outing.

Event Report Posted March 20, 2015, 7:48 AM EDT

Why a Brand Put 124 Spotlights in Los Angeles

With its citywide lighting activation, L.A. Marathon sponsor Asics managed to engage non-runners by simply providing them with something interesting to watch on a Friday night.

Event Report Posted March 19, 2015, 8:37 AM EDT

22 Ideas From Winter Benefits

Here's a look at decor, entertainment, catering, and more from the season's biggest benefits across North America.

Event Report Posted March 19, 2015, 7:30 AM EDT

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