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Event Coverage Archive

How 'Wired' Is Growing Its Holiday Pop-Up

The organizers behind the Condé Nast magazine's holiday pop-up this year are focused on a more curated, interactive experience.

Event Report Posted 2 days ago

Inside Bacardi's Immersive, Three-Day Trip to Puerto Rico

The spirits company brought 1,862 guests to Puerto Rico for a weekend of music and activities dubbed the Bacardi Triangle.

Event Report Posted 3 days ago

How 18,000 Balls Boosted an Event's Social Media Exposure

At Tumblr's recent celebration, the event's hashtag was placed directly above a tough-to-resist photo opportunity.

Event Snapshot Posted 3 days ago

Holiday Party Photos: 29 Ideas From End-of-Year Festivities

While classic tree lighting ceremonies were some of the most high-profile events of the season, brands and organizations also staged surprising new formats this year.

Event Report Posted 5 days ago

The Big Surprise at This Year's Kennedy Center Honors

The prestigious performing arts event will switch producers after 37 years.

Event Report Posted 9 days ago

See 100 Years of Christmas Tree Trends

Casa Loma's "100 Years of Christmas" exhibit features trees with decor inspired by the past 10 decades.

Event Report Posted 9 days ago

Why Schlitz Used Vintage Boxing Events to Build the Brand

The beer brand chose a Roaring '20s theme and live boxing bouts to underscore its mark on American culture.

Event Report Posted 10 days ago

Art Basel Miami Beach 2014: How Brands Celebrated Their Creative Sides

VH1, BMW, Swarovski, Paper magazine, and more hosted product launches, store openings, concerts, and dinners during this year's run of Art Basel Miami Beach.

Event Report Posted December 9, 2014, 4:59 PM EST

6 Clever Ways M.A.C. Brought Its Sparkling Holiday Collection to Life

For its largest event of the year, the beauty brand relied on a silhouette artist and 800 pounds of glitter to acquaint guests with its latest products.

Event Report Posted December 8, 2014, 7:30 AM EST

What the Whitney's Last Gala at the Breuer Building Looked Like

The contemporary art museum bid farewell to its uptown home with an homage to its past, along with a view into the future.

Event Report Posted December 8, 2014, 7:00 AM EST

Why Guests Ate Shoes at This Gala

The Chicago History Museum's Costume Ball had a fashion-theme custom cake.

Event Snapshot Posted December 5, 2014, 7:15 AM EST

Why Tiffany & Company Built Its Own Subway Train

To herald the launch of its new collection, the jeweler installed a luxury subway car in New York.

Event Report Posted December 4, 2014, 3:19 PM EST

25 Ideas From Fall Benefits

Here's a look at decor, entertainment, catering, and more from the season's biggest benefits across North America.

Event Report Posted November 26, 2014, 7:45 AM EST

L.A. Auto Show: Carmaker Parties Focus on Experiences, Hollywood Tie-Ins

Manufacturers like Maybach, Lincoln, Audi, and Land Rover drew guests outside the convention center's walls for vehicle debuts and experiential programs.

Event Report Posted November 26, 2014, 6:45 AM EST

Why "Protesters" Filled the Design Exchange Gala

With a "Rise Up" theme, this year's DX Intersection gala saw mock protests and plenty of political statements.

Event Report Posted November 25, 2014, 6:45 AM EST

Target Launches Toms Collection With Rustic Holiday Market

The retailer introduced its latest partnership with an event that used design and production elements to highlight the footwear brand's spirit of giving.

Event Report Posted November 24, 2014, 7:00 AM EST

How One Political Event Broke the Boring Stereotype

FedScoop doubled its production budget to liven up its increasingly popular FedTalks event.

Event Report Posted November 21, 2014, 7:15 AM EST

11 Ways to Create a Road Trip-Theme Event

At the press preview for its spring 2015 collection, Old Navy used road signs, a food station fashioned after farm stands, and camping cots to illustrate the inspiration for its latest clothing line.

Event Report Posted November 20, 2014, 7:45 AM EST

Samsung Promotes New Phone With Selfies at 'Hunger Games' Premiere

The electronics brand highlighted its latest device's ability to snap shots of large groups of people by taking selfies of fans with the film's stars at the Los Angeles premiere of The Hunger Games: Mockingjay Part 1.

Event Report Posted November 20, 2014, 7:30 AM EST

Miami Tech Event Grows Large Enough to Fill Ballpark

TigerDirect Tech Bash brought 17,000 people and 200 vendors for the third edition of its electronics show.

Event Report Posted November 20, 2014, 7:00 AM EST

See How This Event Saved Lives

This Bar Saves Lives hosted an event with a charitable spin to celebrate World Food Day.

Event Snapshot Posted November 19, 2014, 7:00 AM EST

Washington's Fight Night Benefit Sets New Fund-Raising Record

The boxing event for charity raised $4.7 million.

Event Report Posted November 18, 2014, 7:30 AM EST

Disney Stages Red Carpet in San Francisco—and Tokyo

The premiere of Big Hero 6 featured an oversize prop that paid homage to the fictional city of San Fransokyo.

Event Snapshot Posted November 18, 2014, 7:15 AM EST

MoMA Pays Tribute to Alfonso Cuarón With Space-Theme Benefit

Taking inspiration from the director's Oscar-winning movie Gravity, the art institution's fund-raiser featured deep blues, metal sculptures, and aircraft lighting.

Event Report Posted November 17, 2014, 7:30 AM EST

How an Opening Event Brought a Crowd of 250,000 Off the Vegas Strip

With the large-scale, four-day opening festivities for the new Downtown Summerlin complex, the Las Vegas event scene is broadening its scope.

Event Report Posted November 17, 2014, 7:00 AM EST

20 Inspiring Decor Ideas From Diffa's Dining by Design in Chicago

From gold lighting fixtures to goldfish as a centerpiece, here's a look at the creative decor ideas from this year’s showcase.

Event Report Posted November 12, 2014, 8:00 AM EST

Why HBO Gave Guests Prescriptions at Wacky 'Getting On' Premiere

The Season 2 premiere screening and party for the cable network's comedy took inspiration from the show's medical setting and characters.

Event Report Posted November 12, 2014, 7:45 AM EST

What It Took to Create New York's First Festival of Light

The city's inaugural event showcasing the work of artists and lighting designers brought thousands to Dumbo.

Event Report Posted November 12, 2014, 7:30 AM EST

How to Combine Classic Art With New Technology at Events

LG Electronics' Art of the Pixel gala doubled as an award dinner for a student art competition and a product launch for the brand's ultra high-definition OLED televisions.

Event Report Posted November 11, 2014, 7:30 AM EST

See Johnnie Walker's R.F.I.D. Tasting Tables

The whiskey brand used technology to provide an uninterrupted social sharing experience.

Event Report Posted November 11, 2014, 7:15 AM EST

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