Event Coverage Archive

How Jaguar Made Consumers the Stars of a Cross-Country Tour

In a cross-country tour, the luxury car brand let people star in a short virtual-reality film and test-drive cars.

Coast to Coast Posted about 1 hour ago

‘Forbes’ Demonstrates How to Tailor a Conference to Millennials

Later start times, long breaks for networking, wellness activities, and other strategic elements are in sync with attendee preferences.

Event Report Posted about 2 hours ago

17 Brand Activities That Stood Out at the 2016 New York City Wine & Food Festival

Many brands—including Coca-Cola, Barilla, Samsung, Dove Chocolate, and Groupon—integrated unusual decor and unique ways to engage attendees for festival activations this year.

Event Report Posted yesterday

Why This Group Went Rogue With Its Event

When the Big Quiet’s latest mass meditation was canceled with 48 hours' notice, organizers were forced to get creative.

Event Report Posted yesterday

Chicago's Top 100 Events 2016

The list of the meetings, parties, and industry gatherings that make the most impact in Chicago year after year.

Top 100 Posted 2 days ago

See the Magical Storybook Theme That Helped a Gala Rake in $4 Million

Children’s Hospital Los Angeles built out elaborate sets, decor, and entertainment inspired by fairytales.

Event Report Posted 3 days ago

Why This Vending Machine Gave Out Limo Rides

To celebrate its new travel-focused campaign, Hyatt Centric gave people in New York a chance to win prizes from a branded pop-up vending machine.

Event Snapshot Posted 3 days ago

Why This One-Stage Music Festival Cost $100 Million

The inaugural Desert Trip—held over two weekends in October in Indio, California—was reportedly the highest-costing (and highest-grossing) music festival of the year.

Event Snapshot Posted 7 days ago

See How—and Why—Dreamforce Embraced an Outdoorsy Vibe

Salesforce translated the look and feel of its online learning platform, Trailhead, into the theme for its massive four-day conference.

Event Report Posted 7 days ago

See Inside a Lifestyle Brand’s Luxury Townhouse Takeover

The online shopping brand Gilt brought its fall campaign to life with a nine-day event series inspired by its various lifestyle offerings.

Event Report Posted 8 days ago

How This Festival Combined Shakespeare and Virtual Reality

The Future of Storytelling Festival brought together cutting-edge creators of immersive storytelling, both digital and analog.

Event Report Posted 8 days ago

How the III Points Festival Survived Hurricane Matthew

Miami's fourth annual III Points Music, Art & Technology Festival overcame the challenges of taking place during hurricane weather without having to cancel any day of the event.

Event Report Posted 9 days ago

Video Game Launches With Risqué Promotion Aimed at Caffeine Fans

A Mafia III launch event in London spiked consumers' coffee with a potion served from bullet casings.

Event Snapshot Posted 10 days ago

How LG's See-Through Structure Invited Consumers to Try New Products

LG invited consumers to experience its new Signature brand products inside a four-sided pop-up gallery in New York that was designed to appear transparent from the outside.

Event Snapshot Posted 10 days ago

How This Benefit Made Going to School Cool

MoMA PS1’s inaugural fall benefit featured an artistic, subversive twist on the high school theme, with installations, performances, and more.

Event Report Posted October 14, 2016, 7:15 AM EDT

How a New Music Festival Stood Out in a Crowded New York City Market

The inaugural Meadows Music & Arts Festival drew 85,000 people as a fall-season follow-up to the Governors Ball.

Event Report Posted October 13, 2016, 7:30 AM EDT

Charity Luncheon Spells Out Event Message (Literally) on Tabletops

Revlon's annual philanthropic luncheon incorporated a "love" theme in graphic red and white centerpieces.

Event Snapshot Posted October 12, 2016, 7:15 AM EDT

New York Film Fest Offers High-Tech Programming—for Free

The New York Film Festival's Convergence program had visual presentations with technology-immersive features, such as virtual reality and augmented reality, that were free and open to the public.

Event Report Posted October 10, 2016, 7:30 AM EDT

Inside HBO's Futuristic Western 'Westworld' Premiere

Projections, costumes, and set pieces brought the wild world of the new series to life for 1,000 party guests in Hollywood.

Event Report Posted October 10, 2016, 7:30 AM EDT

Why Coffee Shops Across North America Received a 'Gilmore Girls' Makeover

Coffee shops in the United States and Canada were transformed into Luke's Diner from Gilmore Girls to celebrate the shows 16th anniversary and its upcoming Netflix reboot.

Event Snapshot Posted October 10, 2016, 7:15 AM EDT

17 Ways Brands Engaged Music Fans at Austin City Limits

State Farm, Lowe's, Honda, and other brands focused on guest comfort at the 15th edition of the music festival.

Event Report Posted October 10, 2016, 7:00 AM EDT

See an Inspired Tabletop Design That Used 80 Dozen Eggs

A dinner for Culture Lab Detroit included a creative egg-decorated table design from David Stark.

Event Snapshot Posted October 7, 2016, 7:15 AM EDT

Inside the White House's Inaugural South by South Lawn Festival

Inspired by South by Southwest, the White House's festival of ideas, arts, and action brought 2,000 guests to the South Lawn.

Event Report Posted October 6, 2016, 7:45 AM EDT

How Brands Engaged Fans During the World Cup of Hockey

The third edition of the tournament saw brands like Scotiabank, Molson, Samsung, and Adidas cater to hockey fans with product integration activations, hockey-theme lounges, and family-friendly activities inspired by the winter sport.

Event Report Posted October 6, 2016, 7:30 AM EDT

Why Microsoft Took Conference Guests Camping

Bungee jumping, archery, and tug-of-war were some of the activities offered at the huge outdoor closing party for Microsoft Ignite.

Event Report Posted October 6, 2016, 7:15 AM EDT

Why Jack Daniel's Hauled a Half-Ton Safe to New York

The whiskey brand recreated its hometown of Lynchburg with Southern fare, live music, and a quirky artifact—the safe that “killed” Jack Daniel himself.

Event Report Posted October 5, 2016, 7:30 AM EDT

How the ‘Masterminds’ Premiere Used Three Different Plot Points to Create One Colorful Party

Relativity's new picture debuted with a party where nautical, Mexican, and money-related themes greeted guests.

Event Report Posted October 5, 2016, 7:15 AM EDT

How a Televised Benefit Created a Buzzy—and Organized—Backstage Environment

Stand Up to Cancer engaged celebrities to amplify event messages from an area known as the Hub.

Event Snapshot Posted October 3, 2016, 7:15 AM EDT

Why a Whiskey Brand Celebrated Its Anniversary With a Scotch Egg Pop-Up

Dewar's celebrated its 125th anniversary in the U.S. by hosting a Scotch egg-theme pop-up experience for consumers.

Event Report Posted October 3, 2016, 7:00 AM EDT

Why Creepy Twins Popped Up at London Tourist Spots

The masked twins were part of a stunt to promote Tim Burton's fantasy film Miss Peregrine's Home for Peculiar Children.

Event Snapshot Posted September 29, 2016, 7:00 AM EDT

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