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Event Marketing Trends

The event industry is in a constant state of evolution and as such, pioneering strategies and concepts that are as successful as they are original is no easy task. The past few years has seen the rise—and proliferation—of social media and new tech tools, increased attention paid to engagement and new market segments, eco-friendly measures and sustainability, and bigger demands from event sponsors. Here are the trends event marketers are looking at right now.

How Nostalgia Marketing Is Affecting Event Trends

As marketers seize on references to '80s and '90s pop culture, event producers are doing the same.

Event Intelligence Posted July 16, 2015, 7:15 AM EDT

How to Create More Diversity at Events

Planners and industry professionals weigh in on the topic of diversity, why it's important, and how to foster it at events.

Readers' Forum Posted July 9, 2015, 7:00 AM EDT

8 Ways Brands Supported Pride Events This Year

Companies like Target, Google, and Airbnb found unique ways to highlight their support for the L.G.B.T. community at pride events in June.

Event Report Posted July 8, 2015, 8:15 AM EDT

Q&A: Lessons on Event Marketing in the Digital Age

Marketing professor David Bell explains the need for “snackable content,” referral programs, and challenging the status quo.

News Posted June 11, 2015, 7:00 AM EDT

6 Principles of "Frugal Innovation"

At P.C.M.A.’s Convening Leaders conference, consultant and author Simone Ahuja shared strategies from emerging markets that can be used to solve problems faster, cheaper, and better.

Event Intelligence Posted January 15, 2015, 7:00 AM EST

Social Media & New Technology

Social media is now one of the most important tools planners and marketers can use to disseminate information about events, interact with attendees, solicit feedback, and create year-round engagement with a target audience. Additionally, new apps and emerging technology have made it easier for event and meeting planners to extend the life of their gatherings and even measure return on investment.

Our archive of social media stories can be found here; the coverage of new event and meeting technology, here.

Building Engagement

Social media may be the most popular tool to engage customers right now, but event and meeting professionals are looking at additional ways to build buzz, interaction, and loyalty from the constituents of their gatherings.

Event Sponsorship

Gone—long gone—are the days when sponsors and event hosts were content to bathe a party space in logos and consider their work done. Increasingly innovative experiential marketing, new and expanding digital platforms, and stiffer competition for sponsor dollars have given rise to a savvy set of decision makers—at brands and event hosts alike—who intend to elevate sponsors’ return on investment and build symbiotic partnerships.

Our archive of articles about integrating sponsors and selling event sponsorship can be found here.

Measuring R.O.I.

The effects of the recession remain—marketers and planners are more accountable to high-level management for every dollar spent, which makes proving return on investment (otherwise known as R.O.I.) increasingly important.

Our archive of coverage related to event R.O.I. can be found here.

Going Green

Few trends have taken on as much momentum as making events more green and sustainable. And with organizations such as A.S.T.M. setting green meetings and events standards, it's really not a trend at all—it's here to stay.

Our archive of eco-friendly ideas, resources, and strategies can be found here.

Are You Losing Out by Ignoring C.S.R.?

At the Event Innovation Forum in Los Angeles, Lizzy Paulson explained why corporate social responsibility is more than just a trend in the industry.

News Posted July 13, 2015, 8:10 AM EDT

Why Socially Conscious Meetings Are a Growing Trend

Gatherings that include cultural, environmental, or charitable components are what corporate groups want now.

Event Intelligence Posted August 21, 2014, 7:30 AM EDT

10 Tips to Minimize Food Waste at Events

Consider these ideas to make your food and beverage service more sustainable—and save money.

Event Intelligence Posted August 21, 2014, 7:15 AM EDT

11 Ways to Make Trade Show Exhibits Sustainable

Consider these tips before participating in your next trade show.

Event Intelligence Posted April 22, 2014, 7:00 AM EDT