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Since founding EventQuest in 1994, John Schwartz and Mark Veeder have been designing and producing events for clients including Mercedes-Benz, Old Navy, GQ, and Samsung. With a foundation built on lifestyle marketing, they aim to create immersive, interactive environments that strategically communicate a brand’s essence. For the September 2008 Fashion Rocks after-party, EventQuest created a bar with a plexiglass display case and shelf, lit to look like it was glowing.

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