Zoological Wildlife Foundation provided gibbon apes for the event.
Photo: Courtesy of Dos Equis
The August 3 event, produced by Mirrorball, promoted the beer brand through several sensory experiences set in a market-like atmosphere. Vendors served fare from South America, Asia, and a “mystery option” for adventurous guests (it was mini sweet plantain balls stuffed with ostrich meat). Other treats included chocolate-covered scorpions, crickets, and worms.
A voyeuristic entertainment element invited guests to peer through slots in a wall to reveal a mirrored infinity room where costumed dancers performed. Guests could also mingle with exotic wildlife, including gibbon apes.
The seven-city tour began in Los Angeles and also stopped in San Diego, Phoenix, Austin, Texas, Houston, and Atlanta.