By Beth Kormanik Posted December 5, 2012, 3:29 PM EST
MIAMI/SOUTH FLORIDA It might have looked like guests arriving at Untitled Art Fair's V.I.P. preview and vernissage Monday in Miami Beach were entering a tent, but the bright pink structure was actually a façade designed to guide them to the main event.
Untitled, a new event to this year's Art Week Miami, is taking place in a custom-designed pavilion on the beach. So to guide guests from Ocean Drive to the show, a fake tent was created to serve as signage as well as to mark the pathway to the main entrance. Keenan/Riley Architects designed the intentionally unfinished structure, which was then provided by EventStar.
The preview drew 5,000 guests. The actual show, from curator Omar Lopez-Chahoud, began today and runs through Sunday.